Hotjar Erfahrungen

HotJar is an awesome tool for studying websites and optimizing!

Kommentare: Overall HotJar is a great platform and I am one of their biggest advocates. I would recommend HotJar to anyone looking to enhance their understanding of on-site traffic and conversion.

Vorteile:

At each company that I have worked for, I always bring up HotJar as a solution they should implement as soon as possible. It is so easy to use and allows for such a comprehensive view of the customer experience that it's a loss to NOT use it! I love that it can capture click data, scroll depth, and even user interactions on the website. There is so much valuable information to be pulled from the data!

Nachteile:

There are two things that I'm a little bummed out about with HotJar. One issue is that they recently removed cross-domain tracking. This was a great benefit and we used it often, so not having it is tough. They also have a limit on the height of the pages that can be captured, 1500px. Our pages are slightly larger so we lose some detail on the report that we would have otherwise had.

In Betracht gezogene Alternativen: Crazy Egg

Gründe für den Wechsel zu Hotjar: Primarily I was familiar with HotJar so it was an easy choice.

Must have for qualitative research

Kommentare: Hotjar does exactly what I need: gives context to the issues I see in GA, and allows me to get into the mind of the user with greater depth.

Vorteile:

Heatmapping offers a whole new dimension of user behavior analysis, and Hotjar brings that to the masses. Installation is easy, setting up heatmaps is a snap, and results analysis is an easy task with the Hotjar interface. This has saved more of my precious time for true analysis, rather than setup and configuration

Nachteile:

On the smaller Hotjar plans, the cap at creating 3 heatmaps at a time feels restrictive. Often, I'd prefer setting up more heatmaps and using fewer of the other features available (surveys and polls). If there were plans I could recommend that only contained the right services for my clients (ex: heatmaps only for small clients, fullstack for larger ones), I would 100% do it. Crazy egg also has a sweet Chrome plugin which is not close to being replicated by Hotjar.

In Betracht gezogene Alternativen: Mouseflow und Crazy Egg

Gründe für den Wechsel zu Hotjar: At least at the time of decision, Hotjar was much more intuitive than Crazy egg, as well as being more reasonably priced. Hotjar also responds better to being used by an agency and having multiple containers for various sites.

We use Hotjar to manage customer experience

Kommentare: Overall, Hotjar is a great tool to get necessary insights about customer use and journey.

Vorteile:

The heatmap feature is critical and is something we use daily. The ability to quickly visualize how our website is being used is critical to refine it.

Nachteile:

The level of data given about visitors can sometimes be a little lacking when compared to other competitors.

In Betracht gezogene Alternativen: Browsee

Great little tool for starting your UX research

Kommentare: I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!

Vorteile:

Price. Simplicity of implementation. Good customer service. The scrollmaps and polls are my favourite, and only features I use.

Nachteile:

Potentially slows down the site. Loads the entire js even when only running a poll, so puts unnecessary load on the page speed. Forms have nearly never worked on any of the websites I have used it on. Funnel I don't really use - I don't see the point really. Free GA will still be far better and more useful at that. Polls have very simplistic targeting methods. Adding one or two new targeting triggers would be awesome...but they haven't released any new features in ages. Heatmaps are still very simple with no ability of segmenting the data. I can't complain for the really accessible prices they have been able to maintain though!

I Like HotJar to Track my User

Kommentare: Overall my rating to Hotjar is 9 out of 10.Really its very helpful tool.

Vorteile:

Hotjar is hottest tool, that help me to see what my user are doing with my website. It is very easy to integrate using google manager or directly paste the code. One of the best thing in HotJar is Heatmaps it shows me which part of my website are working well.

Nachteile:

Yes, Due to GDRP guidelines to do not shows data of text fields, also Its form tracking system is not working with Angular-Js website.

In Betracht gezogene Alternativen: Hubstaff

Warum Hotjar gewählt wurde: Hubstaff shows data of Input fileds like input text or text area.

Zuvor genutzte Software: Hubstaff

Hotjar is a really reliable software if you want to know the truth about your website

Kommentare: Well, it is a pretty good event revealer. I can find out a lot of information about any of my website visitors and it gives me a lot of feedback so I can increase my traffic and my online sales.

Vorteile:

This is a very strong tool that exposes the website visitors online actions and speech. Hotjar uses two methods, Analysis and Feedback. The Research tools monitor and analyze website visitors activity (see what they're up to), while the Feedback tools "listen" what website visitors are thinking.

Nachteile:

In my opinion, Hotjar has at least two big problems, first is the limited page height that is set at 1500px and the second one is the disabled feature for cross-domains. Maybe they are just testing to see how it will work better in the future.

Optimize the UX of your website with Hotjar

Kommentare: Undoubtedly, Hotjar is a must-have tool to perform qualitative research on your website visitors so that you can improve the user experience. It will allow you the opportunity to further analyze the data of google analytics. With so many excellent features this popular tool will help you to do basic and effective research on your website. I would like to recommend Hotjar to anyone as it is so simple to use and the return on investment is also quite impressive.

Vorteile:

There is no denying the fact that Hotjar comes with some excellent and cool features to give you a great level of flexibility when it comes to the analysis of user behavior. Especially, the heatmapping feature of this tool will help you with user behavior analysis. Needless to say, setting up a heatmap is quite easy and it will also save you time. When you talk about visitor’s analysis of any website, pulling information from data is important. And Hotjar comes in handy at this point as it can capture click data, scroll depth, etc. on your site. On top of that, the customer experience you’ll get from Hotjar is amazing.

Nachteile:

As per the rules of nature, Hotjar is also not out of disadvantages. It has some cons as well. It doesn’t show data of text fields as per guidelines of GDRP. Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage for me.

In Betracht gezogene Alternativen: Crazy Egg

Gründe für den Wechsel zu Hotjar: Undoubtedly, Crazy Egg is also a great tool to serve my purpose. But, I chose Hotjar over it as I knew Hotjar from a long-ago even before I came to know about Crazy Egg.

The ultimate voice of visitor tool - no need for anything else

Kommentare: Hotjar shortcuts hours of quant research by letting you SEE what's happening on your web pages, and HEAR a users thoughts. Priceless if you're in the business of designing web pages that serve your users better.

Vorteile:

It's a one-stop shop. No need for expensive subscriptions to multiple tools. Everything you need to understand your visitors is at your fingertips. The only condition for success is that you actually use it!

Nachteile:

Very difficult to think of a disadvantage. It's cheap. Fully featured. Customer support is great. Perhaps the fact that you can't run a/b tests too. But there's plenty of other great tools for that.

Best Analytics Software

Kommentare: We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Vorteile:

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Nachteile:

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.

A must have tool for websites optimization

Kommentare: Hotjar helped me detect some key elements that were causing a low conversion rate and a lot of abandoned checkouts on my website, without it I wouldn’t be able to detect and fix those issues by myself and I would have to hire a consultant to figure out what’s wrong. We were also able to run successful A/B tests with the help of hotjar because we use it to monitor which variant is outperforming the other by monitoring users behavior on each one.

Vorteile:

Hotjar is quick and easy to install on any website, and it provides important insights through heat maps and users session recording that helps us better optimize our website to maximize conversions. The data that we get from hotjar is so important for us because based on it we decide what should we change or remove.

Nachteile:

The only downside to hotjar is the fact that it’s not possible to download recordings, I would love to have this option so I can download some sessions and have someone else take a look at them without giving full access.

An awesome user research and feedback tool

Vorteile:

An awesome user research and feedback tool with the most used features readily available. A clean look and a professional UX makes it my favourite tool. The free plan also has enough views/actions/events, allowing it for a good round of testing before going fully paid.

Nachteile:

I'd like more popup options, something similar to GetSiteControl.

In Betracht gezogene Alternativen: Privy

Zuvor genutzte Software: GetSiteControl

Hotjar Really Helped Us Leverage Our Business!

Kommentare: My overall experience has been good so far. Initially, we were worried about the user insights and heatmaps to test the pages/CTA'S for better campaigning of our products. But, as soon as we started utilizing the set of tools from Hotjar we are so happy that we are able to find a quick solution for problem that helps our business grow and provide our customers with a GREAT CUSTOMER SERVICE!

Vorteile:

Have been using Hotjar for more than a couple of years and is the opinion on the tool 1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters. 2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns. 3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly. 4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content. 5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website. 6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic. 7. Multiple filter feature saves our time in analyzing the important pages and metrics. 8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow. 9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Nachteile:

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Great Heat-mapping Software

Kommentare: Hotjar has shown us critical user flow errors in the websites we manage, and has provided the information necessary to make calculated adjustments to our UI, resulting in a decrease in bounce rate and an increase in conversions and revenue. We definitely have ROI with our Hotjar spend.

Vorteile:

Hotjar is very easy to setup. Simply signup, install the JS snippet, configure your recordings and you're off & running. The heatmaping tool is good, and the ability to record user sessions is nice when auditing user flow and customer activity on a website. We have derived some very insightful optimizations from Hotjar, which have ultimately impacted our bottom line & generated more revenue for our company.

Nachteile:

The heatmapping visual report uses a generic resolution to capture the website image. The heatmap overlays are good, but we often need to re-capture a website snapshot, or reach out to support to get the map to match the click heatmaps. It is a minor annoyance, but overall the tool is very good at heatmapping and providing user flow and web traffic insights.

In Betracht gezogene Alternativen: Mouseflow, FullStory und Crazy Egg

Warum Hotjar gewählt wurde: Price

Zuvor genutzte Software: Crazy Egg

Gründe für den Wechsel zu Hotjar: For our use-case, Hotjar filled our feature requirements at a better price than it's competition.

Revenue First not Customer First Driven Company

Vorteile:

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Nachteile:

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Almost a Must

Kommentare: Almost perfect, found some bugs while using it, but always had a good response from the customer team.

Vorteile:

Hotjar is a tool that almost every optimizer or ux designer should use, no doubts. Is easy to use, cheap, and besides the famous heatmaps it has a lot of other functions like polls or user recordings. Also, the sharing function is great as you can share results with members of your organization that dont have an account.

Nachteile:

Lacks some integrations with other tools. For example with Google Analytics, a very useful function would be showing the Events on the heatmap.

In Betracht gezogene Alternativen: Crazy Egg

Gründe für den Wechsel zu Hotjar: Hotjar has more functions.

There's really now substitute for sticky UX problems.

Kommentare: When you absolutely, positively need to know exactly what your users are doing, there really is no substitute for Hotjar. Is it a bit invasive? Sure! But literally watching users' every move has been where the market was headed for a long time. We have saved easily tens of thousands of dollars in developer/PM/design time by watching our users, and we've rolled those savings back into product improvements directly driven by data from Hotjar. Does that cross an ethical line? Maybe... but if you gotta have it, then you gotta have it *shrug emoji*.

Vorteile:

Clearly the best software for watching your every user's every move. They could probably have stopped there. However, the tagging, filtering and playback functionality is an incredible upgrade to the tool. User journey videos are raw unstructured data, incredibly valuable but somewhat hard to leverage at scale within an institutional decision-making paradigm. The simple tools to add context and structured data by tagging and annotating recordings makes the core functionality much more valuable.

Nachteile:

Everything about Hotjar is exactly how you would hope it would be. If you are considering it now, you should probably have already gotten out your wallet and bought it. You know what it does. It does it extremely well. The only thing I don't love about it is it feels kind of unethical. But hey, I get paid to do my job... and what is money if not a tool to get people to take actions they might not otherwise have taken (for example, recording the every move of every visitor to a website).

Awesome for user recordings and heat-maps

Kommentare: The tool is really helpful to better understand your user's experience.

Vorteile:

The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Nachteile:

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

capture the live user usage of your web product, and analyse the user experience

Kommentare: good experience, but i hope this dose not eat much of end users internet and hope it dos not reduces the web performance

Vorteile:

It capture a video of the user screen who is using the web product which is integrated with hotjar and store's it in clean directory structure it also stores meta data information of the user session which is really help full in analytics good documentation

Nachteile:

the captured data back up is maintained only for 90 days, it wold be better if they provide a permanent storage plan and the meta data collected are in file formate and they also stay for 90 days, we had to write scripts to dump these data in to sql tables for further analysation it wold be better if they provide a simple API to do this they do provide a good documentation for this dumping proses

Sheer brilliance at work

Kommentare: It is an amazing thing to watch the recordings of the user's that Hotjar captures and consolidates.

Vorteile:

- Can actually record user's sessions and accurately identify the same user who is using the site/app after a certain duration - The dashboard is seamless. - Allows categorization based on events and tags.

Nachteile:

- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data. This led us to not have an accurate depiction of the app state for the customer.

In Betracht gezogene Alternativen: Mixpanel

great website analytics and user behaviour tool

Kommentare: If you are into deep website analytics and user behaviour and want to get great insights, hotjar is a great tool.
Although i use several analytics tools I combine all data I got with hotjar insights that provide me with that extra info.
I use it on a daily basis. All the different features are great, like the screen recording that visually helps you see what your customers are doing on your website to the website.

Vorteile:

1. Great website analysis features which are really easy to use and provide great insights: heatmaps that show you where users are clicking and navigating, visitor screen recording that show you have users are behaving on your website, feedback surveys, form analysis that show you have users are using your forms or detailed convertion funnels that show you where your users are dropping of.

Nachteile:

in general I really love all features hotjar has but I am missing one important feature to analyse user vs content performance which is the a/b testing feature.

Must Have for landing Pages

Kommentare: Hotjar has allowed us to test ideas with web design. It helps confirm the effectiveness of certain visual cues, the flow of information and the effectiveness of the overall sales funnel by showing us exactly where the viewers attention is going on our web page. It has been an essential source for our overall analytics and critical to our design process.

Vorteile:

Hotjar adds a much-needed type of analytics to your arsenal. It allows you to see exactly what your page-viewers (potential buyers) are doing, seeing and spending time on your landing page or funnel. It allows you to test different design cues or features and see how your targets react. Also, the pricing is very convenient. Having this tool for free up to 200 pageviews per day is huge. it's just one of those tools that you need if you want to build new landing pages and help them convert.

Nachteile:

The only issue I've had with this tool thus far is sometimes the screen recordings come out laggy or completely black, but this happens rarely. Other than that, it's been very informative and a great addition to our toolset.

Freemium level features offer great visitor insights

Kommentare: My primary use of HotJar is the click tracking and scroll depth features. I'll occasionally use the visitor recording feature. These reports alone provide invaluable information for my web clients to get an idea of how effective their sites are in generating conversions. The surprise benefits of the click tracking is that we can see where people are clicking on spots that are not actually intended to be and I can adjust the UI design to downplay those areas to create a better user experience. The scroll depth gives me a better handle on what important information is not being reached by visitors and helps me decide how to best move that information further up the page stack to ensure that visitors see what we need them to see.

Vorteile:

Easy to deploy tracking script to sites Async loading doesn't impact user experience Reports are easy to read and can be shared with clients Free tier provides more-than-adequate reporting for most small businesses

Nachteile:

I can't actually say anything bad about the pricing structure, the admin panel, or the product quality they deliver. If you're a small business looking to get insights about your visitors' habits, this is an awesome free tool.

I recommend.

Kommentare: Great for the most part. I've recommended it to many people. Easy to use, offers great info. It does make it hard to filter your own traffic from the data - my only qualm.

Vorteile:

Great analytics tool. It records the sessions of people who visit your site - great information if you're looking to improve e-commerce conversions or design behavior.

Nachteile:

I don't have much to suggest. It was easy to install the script onto my site. I do wish they'd make it easy to filter out my own device though - you have to manually filter out your own devices, which clouds the data.

If you need help understanding your users, this is the app!

Kommentare: I LOVE IT! Helped us find how users are looking at our website and what they find important. Super useful too.

Vorteile:

Detailed heat maps and scroll maps that allow us to know what is working and what users are focusing on on our website. I also love the ability to view recordings and segment them by UTM. Makes it easier for us to see what's working and not working per marketing channel as well as how to fix inherent UX issues.

Nachteile:

I wish they made heat maps that segment by marketing channel like Crazy Egg. We have both and it's kinda a lot of money for both. I also dislike how it's hard to get iframes to be seen in recordings and remove HTML elements that we don't want to see in maps such as cookie banners.

Started from the bottom, now we here

Kommentare: I've been a beta user and I've now been using Hotjar for over 2 years (even have the tshirt to prove it). While other tools such as Zoho PageSense, MouseFlow and Inspectlet do a similar job, Hotjar makes it dead-simple. Heatmaps and visitor recordings are a godsend, next to regular anayltics. And every single feature is free? That's beyond crazy!

Vorteile:

- Heatmaps and visitors recordings work like a charm and provide a great deal of information. - If Google Analytics tells you what and how many, Hotjar tells you why: polls make it easy to gather user feedback. - Using all of its features, you can get a better grasp into why people don't fill in a certain form or don't buy a product.

Nachteile:

- Some features are blocked behind a paywall. - Organization of sites and companies can get confusing at times. - Not all descriptions make it clear what a specific feature does.