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Vorteile:

It helped us a lot in the development of our Shopify store. Easy to integrate into our store.

Nachteile:

Nothing I can say, maybe one... they are costly when upgrade to the more premium plan.

Bewertungen zu Hotjar

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,6
Kundenservice
4,5
Funktionen
4,5
Preis-Leistungs-Verhältnis
4,5

Weiterempfehlungsquote

8,7/ 10

Hotjar hat eine Gesamtbewertung von 4,7 von 5 Sternen basierend auf 532 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (532)

Allen
Allen
President
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Essential for website optimization

5,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Yilmaz
Geschäftsführer in Deutschland
Gesundheit, Wellness & Fitness, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Gute Erfahrungen mit Hotjar und zufrieden.

5,0 vor 4 Monaten

Kommentare: Ich bin zufrieden mit der Nutzung von Hotjar. Wir interessieren uns dafür, wie die Kunden auf der Webseite agieren, was wir mit Hotjar recht gut nachvollziehen können.

Vorteile:

Einfache Handhabung der Tools; tolle Möglichkeiten, die Kundenansichten zu sehen; Preisleistung ist gut.

Nachteile:

Bisher hab ich nichts Negatives erlebt. Auch das Basispaket ist schon hilfreich und wir nutzen es bereits seit 3 Jahren. Also wir haben keine schlechte Erfahrung gemacht.

Pedro
Pedro
Marketing & Growth Ops in Portugal
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best tool to find bugs and pain points in your site

5,0 letztes Jahr

Vorteile:

- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

Nachteile:

The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI

Magdalena
Consultant in UK
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Comprehensive analytics

5,0 vor 6 Monaten

Kommentare: Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend.

Vorteile:

Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d).

Nachteile:

not really a con, but performance is something to consider when integrating

Gabriel
Growth Marketing Lead in Kolumbien
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Tracking is constantly failing

2,0 letztes Jahr

Vorteile:

Just the fact of being able to record heat maps.

Nachteile:

Our account has been constantly going on and off with an alert about the tracking not being properly implemented. Later, without having changed anything seems to be resolved. It's been like this for 2 weeks now.

Joe
Marketing Lead in UK
Gastgewerbe, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Every digital marketer needs this tool

5,0 vor 2 Monaten

Vorteile:

The insights you can gather from website visitors and the heatmap is super helpful

Nachteile:

The UI isn't the greatest and takes a while to understand what to do

Mathieu
CEO in Frankreich
Buchhaltung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Really interesting to see what user really do

4,0 vor 5 Monaten

Kommentare: We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action.

Vorteile:

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Nachteile:

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Derrick
Advertising Manager in USA
Unterhaltung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Sports Use

5,0 vor 8 Monaten

Kommentare: This has been a great product to utilize and we've found values in using the tool.

Vorteile:

I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts.

Nachteile:

Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer.

Andy
Digital Marketing Executive in UK
Grundschul- & Sekundarbildung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A lot to monitor!

4,0 vor 7 Monaten

Vorteile:

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Nachteile:

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

Adulhakeem
Marketing Supervisor in Nigeria
Krankenhausversorgung & Gesundheitswesen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Satisfaction

5,0 vor 8 Monaten

Kommentare: Really self explanatory and easy to access

Vorteile:

the level of genuine feedbacks i get, on how to improve my product is really impressive and also the integration.

Nachteile:

IT is quite pricy but as time goes on you will enjoy it because of the results it brings .

Steve
Marketing Manager in UK
Bekleidung & Mode, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great for keeping an eye on UX

5,0 vor 7 Monaten

Kommentare: Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and monitoring post checkout surveys that come through to a slack channel.

Vorteile:

The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up.

Nachteile:

No bad comments really, it provides some good insights at a decent price.

Kevin
IT in USA
Telekommunikation, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Solid solution for conversion optimization

5,0 vor 4 Monaten

Kommentare: We used Hotjar to track website user sessions, looking for hangups that might prevent customers from converting on partner websites.

Vorteile:

We used as an additional tool to analyze customer UX by seeing live sessions.

Nachteile:

A little heavy from a performance standpoint.

Amy
Digital Marketing Manager in USA
Immobilien, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Premium Solution for Improving UX and UI

4,0 vor 3 Jahren

Kommentare: Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.

Vorteile:

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Nachteile:

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Carine Sylvie
Carine Sylvie
Remote administrative assistant in Benin
Verifizierter Nutzer auf LinkedIn
Verbraucherdienste, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Website users activity monitoring

4,0 letztes Jahr

Vorteile:

I use this tool to track users and their behaviour when they interact with my website.

Nachteile:

I would have liked it to integrate marketing automation systems like Adobe Campaign, which I also use from time to time.

Marco
Marketing Manager in Portugal
Restaurants, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Amazing tool for website strategy

5,0 letztes Jahr

Kommentare: Overall, the experience with the software was positive. Although it is a bit complex to use, it has excellent features.

Vorteile:

It was the best tool I've ever used to study the behavior of website users. It allows you to obtain incredible insights for the strategic management of websites.

Nachteile:

It is not very easy to use or configure. In terms of learning, it requires some time.

Timo
marketing expert in Finnland
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Hotjar - perfect tool for discovering what your users actually do on your website

5,0 letztes Jahr

Kommentare: I like it alot. Heatmaps are important tool in my work on improving websites and customer journeys.

Vorteile:

heatmaps are awesome. I'm using hotjar to improve websites, conversions, customer journeys.

Nachteile:

can't find anything bad to say. haven't used all the features so maybe for me there is even too many features for me to use.

Luz
Sales Development Representative in Spanien
Automotive, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

The heatmaps are awesome how you can see everything

5,0 letztes Jahr

Vorteile:

I love how it is shown the heatmaps, it helps a lot to change some pages

Nachteile:

nothing I do not like, they give a lot of information about how users flows over the page

Guido
Digital Marketing Manager & E-commerce Manager in Italien
Möbel, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Your UX guardian angel

4,0 vor 2 Jahren

Kommentare: We've used it when we needed to redesing the checkout flow.We needed some insights on where the users used to find difficulties in the different steps of the checkout.It has helped us a lot!

Vorteile:

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Nachteile:

I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.

Atul
Author in Indien
Kunst & Handwerk, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Most Recommended Product

5,0 vor 2 Jahren

Vorteile:

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Nachteile:

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Mowshori
Researcher in USA
Bildungsmanagement, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Hotjar is a platform for getting feedback from website visitors.

5,0 vor 2 Jahren

Kommentare: Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

Vorteile:

Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved. I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.

Nachteile:

Prices could be better for new companies. Some things need to be worked on more. There should be ways to record multiple sessions at once in different parts of the site.

Chris
Head of design in UK
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Hotjar provides insight every day.

5,0 vor 2 Jahren

Kommentare: Hotjar provides us with valuable insights into the behaviour and opinions of our clients. This we can make tangible use of when planing improvements to our service.

Vorteile:

Hotjar is very easy to use, and I get data insights delivered to my inbox every morning. I like the way we can easily implement popup surveys and data gathering without technical intervention.

Nachteile:

I would like greater integration with our core data.

Robert
Geschäftsführer in Österreich
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Revenue First not Customer First Driven Company

5,0 vor 4 Jahren

Vorteile:

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Nachteile:

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Mathijs
Marketing Manager in Niederlande
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Effective for easy, quick and clear overview of webpage behavior

4,0 vor 3 Jahren

Kommentare: Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool.

Vorteile:

Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking

Nachteile:

Limited sessions per month on free Setting up funnels is difficult

Brandi
AM in USA
Gastgewerbe, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Hotjar Review

5,0 vor 2 Jahren

Vorteile:

The UX videos really helps us make determinations on areas of website improvement.

Nachteile:

No way to grant Hotjar access for a single client without them gaining access to all of our clients.

Adrián
CTO in Spanien
Unterhaltungselektronik, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

I love it to understand how user goes throw the page

5,0 vor 2 Jahren

Vorteile:

The heatmap helps a lot to understand how the user navigates

Nachteile:

The surveys can be improved, there were a little basic, maybe because didn't used a lot.

Aris
Aris
Web Developer in Griechenland
Verifizierter Nutzer auf LinkedIn
Verbraucherdienste, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Best Analytics Software

5,0 vor 4 Jahren

Kommentare: We use hotjar as a "testing" tool. We test our users and make the necessary changes to increase our sales. We monitor our user's actions, we learn and understand what people don't like, don't understand, what confuses them, what makes them leave, what they like and prefer and we adjust the interface, the products, the banners, the layout. It's cool!

Vorteile:

We love the funnel feature where I can setup funnels to track the conversions and drop-offs. Our whole business is based on sales funnels and Hotjar makes it very very easy to track users through our pages. The fact that we can later watch in a video our users activity is priceless. Device splitting is very useful because we can monitor all user's movement and make the proper changes.

Nachteile:

I've got nothing to comment here. Their free plan is very good and we know that many of our customers don't upgrade to paid plans because of that. The only thing I want to suggest users with shared hosting, if they have high traffic website, it may slow down the page load and it would be nice to upgrade to bigger server.