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Über Criteo

Criteo ist eine Marketing-Software, die es E-Commerce-Unternehmen ermöglicht, großen Mengen von Daten zu nutzen, um Kunden effektiv zu binden.

Erfahre mehr über Criteo

Vorteile:

Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS.

Nachteile:

NO one will contact me after multiple attempts.

Bewertungen zu Criteo

Durchschnittliche Bewertung

Benutzerfreundlichkeit
3,6
Kundenservice
3,6
Funktionen
4,0
Preis-Leistungs-Verhältnis
3,9

Weiterempfehlungsquote

7/10

Criteo hat eine Gesamtbewertung von 3,9 von 5 Sternen basierend auf 21 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (21)

Chitta Ranjan
Chitta Ranjan
Digital Marketing Manager in Indien
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Convert Traffic to Customers Using Criteo

5,0 vor 6 Jahren

Kommentare: I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Vorteile:

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Nachteile:

For an E-commerce website, it's not that easy to implement the Criteo script.

Antwort von Criteo

vor 6 Jahren

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Cameron
Cameron
Performance Marketing Lead in USA
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Powerful Retargeting, with a Few Downfalls

4,0 vor 5 Jahren

Kommentare: Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Vorteile:

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Nachteile:

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Machine Learning gone awry

2,0 vor 6 Jahren

Kommentare: NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Vorteile:

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Nachteile:

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Antwort von Criteo

vor 5 Jahren

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

Artur
Artur
E-commerce specialist in Polen
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A great complement to Google and social media retargeting

4,0 vor 3 Jahren

Kommentare: An easy-to-manage, effective tool for retargeting on the basis of RTB.

Vorteile:

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Nachteile:

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Rob
Technology Manager in USA
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Converts customers and makes money!

5,0 vor 7 Jahren

Kommentare: If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Vorteile:

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Nachteile:

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Gabriel
Performance Mkt Manager in Australien
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

One of the best display options

5,0 vor 2 Jahren

Vorteile:

Inventory and performance in comparison with GDN. Great customer support.

Nachteile:

The platform is not really user friendly so you end up depending on the support team.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Awesome tool for programmatic buying retargeting internationally

4,0 vor 6 Jahren

Kommentare: Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Vorteile:

Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Nachteile:

Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Cristiano
Web Marketing Manager in Italien
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best retargeting software in the market

5,0 vor 6 Jahren

Kommentare: They are my tool of choice for retargeting campaigns

Vorteile:

Great performance, ease of use and reliability of accounts

Nachteile:

Lack of a detailed site list or whitelist options

Antwort von Criteo

vor 6 Jahren

Thanks for your review Paolini, we're delighted to be able to help you!

Nikita
Marketing Manager CRM in Deutschland
Maschinerie, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great targeting and retargeting tool

4,0 vor 12 Monaten

Vorteile:

How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.

Nachteile:

Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

Jordan
Jordan
Digital Marketing Strategist in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Retargeting Platform For Luxury Brands

4,0 vor 6 Jahren

Kommentare: I love how well this platform works, how often the ads get placed, the amount of impressions you receive, and the return for large ticket items

Vorteile:

The return on investment, reach in terms of placements, and customer support

Nachteile:

I don't like how little control you have over targeting, account setup, graphics, or budget. I wish you could control all the bells and whistles.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Está muy bien, pero al sistema de atribución le falta transparencia

3,0 vor 2 Jahren

Vorteile:

Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara.

Nachteile:

Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta.

Anonymer Rezensent
Marketing & Werbung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

バナーサイズのバリエーションが豊富

4,0 vor 2 Jahren

Vorteile:

ダイナミックなターゲティングができ、商品を閲覧したユーザーにピンポイントで再訪問を促せます。また、対応しているバナーサイズも豊富で、Webサイトの色々な場所で表示が可能です。

Nachteile:

管理画面が複雑で、日本語版だと翻訳が行き届いてない部分が多いです。

Yacov
Yacov
Marketing Manager in Israel
Verifizierter Nutzer auf LinkedIn
Buchhaltung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

no support at all

3,0 vor 2 Jahren

Kommentare: very bad experience, after investing so much time set up my account
just got stuck with the integration - sent several emails - no one answered !!!
on line chat on site - wont work at all ..

Vorteile:

dynamic remarking with animation look great easy to set up new campaign

Nachteile:

trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email ..

Jason
Jason
Director of Marketing in USA
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great Revenue Driver

5,0 vor 7 Jahren

Kommentare: Criteo is by far the best revenue driver of all remarketing companies.

Vorteile:

Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used.

Nachteile:

Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

good option to misinvest your marketing budget

1,0 vor 2 Jahren

Kommentare: There are many options in the market to test before criteo

Vorteile:

The promise they gave us before the start of the project

Nachteile:

We didn't achieve any goal, with a very bad kpi

Francois
Directeur de clientèle in Frankreich
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Plateforme publicitaire qui tient ses promesses

4,0 vor 10 Monaten

Vorteile:

J'ai utilisé la plateforme Criteo dans le cadre d'une campagne média. J'ai pu toucher une audience précise grâce aux critères de ciblage disponibles et j'ai pu retargeter cette audience pour générer plus de conversion. La plateforme est simple d'utilisation dans la gestion des campagnes.

Nachteile:

Lors de la campagne publicitaires, nous avons eu du mal à correctement programmer les événements et les faire remonter dans Criteo.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Criteo Review

5,0 vor 6 Jahren

Kommentare: Overall, enjoyed the experience with Criteo. Needed a more cost effective option and eventually left.

Vorteile:

Easy to use dashboard. Allows you to optimize based off your goals.

Nachteile:

Creative updates were tough as you always have to go through a rep in order to make an update. I will say it is a positive they do offer A/B testing with creative, though.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

I great supplement to our AdWords and Bing campaigns.

5,0 vor 7 Jahren

Vorteile:

Easy to use interface and tracking that displays the number of impressions, clicks,and sales along with the spend, return and ROAS

Nachteile:

It can take 2 - 3 weeks for the return to catch up to the spend as everything is being dialed into your customer base. There will be a sweet spot of impressions that will limit the scaling ability of your spend / return. The seasonality of our business limited the amount we could use it.

Ilaria
Project leader in Italien
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Buon supporto di marketing

4,0 vor 12 Monaten

Vorteile:

Ottimo per ottimizzare un sito di e-commerce, incrementare le vendite con annunci di retargeting e incrementare recensioni.

Nachteile:

Poco diffuso e poco sponsorizzato nell ambito dell e-commerce.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Bildungsmanagement, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Good quality remarketing but not a self-service operation

3,0 vor 6 Jahren

Vorteile:

We generated a good amount of sales of this tool. Good image options.

Nachteile:

We had to rely on programmers at Criteo for too much; not enough self-service.

Antwort von Criteo

vor 6 Jahren

Thanks for your review, we're investing in self-service but for now client feedback about our managed service has been excellent.

Terry
owner in USA
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

good product but good luck if you need someone to contact you

3,0 vor 5 Jahren

Kommentare: it might work but god help you if you need support.

Vorteile:

simple when setup works and they are helpful on setup

Nachteile:

NO one will contact me after multiple attempts!