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Über Kibo Personalization

Empowers marketers to make customers feel understood and appreciated on an individual level through testing & personalization.

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Nutzerbewertungen filtern (6)

Irina D.
Irina D.
Marketing email coordinator (part time contract project) in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Efficient platform to build your marketing campaign

5 vor 2 Jahren

Kommentare: I worked with montage while being a web content management specialist at a large retail company. We used it to add promotional banners and product labels reflecting promos, and we also performed A?B testing of our banners. I liked working with the tools especially when being results of the campaign and figuring out what approach to promotion was more effective.

Vorteile:

Monetate allows to efficiently add and track marketing elements to your site's pages thus to see how effective your campaign is. You can create and add custom content to the pages with promo details, specify audience, perform A/B testing, and see how the campaign performs all in the same place.

Nachteile:

Creating proper queries to specify the exact pages where the promos should appear may be a bit challenging.

Verifizierter Rezensent
Customer Retention Manager in USA
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Dynamic Personalization and A/B Testing

4 vor 4 Jahren

Kommentare: Easy, flexible, powerful dynamic personalization engine. Is responsive, accurate and has made creating targeted marketing campaigns so easy!

Vorteile:

Very easy to set up, very easy to use. The integration was simple and straightforward. And the insight and power that you gain is incredible. The targeting is so easy and has the ability to execute very complex experiences. Very easily to bring in 3rd party data to personalize.

Nachteile:

With a lot of experiences in action, it can be tough to manage and isolate experiences. Reporting is complex, but gives us the insight we need.

Verifizierter Rezensent
Media Director in USA
Verifizierter Nutzer auf LinkedIn
51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Excellent features and support, but need to be a very large organization to see ROI

2 vor 4 Jahren

Vorteile:

The features to customize messaging and personalize a user's experience are endless. They are fun to use, and you can learn some neat things from them about your audience, how to message to them, and what they tend to respond to (just not neat enough in my opinion). The support is absolutely fantastic. If you're a very large organization, I can see the tool providing value though.

Nachteile:

The features, such as weather triggered ads, messaging to certain customer segments, and the ability to alter appearance of a website based upon the location of the user's IP, are all awesome in theory. However, in order to truly take advantage of the tool, you need to be a very large organization in my opinion to see ROI. You need statistically significant samples to make potentially major changes in strategy. This would be ideal for retail, such as a clothing company or maybe even a travel company. Your website will need to see a ton of traffic. Then, once a change is implemented how long will this perhaps slight upgrade break even or contribute significantly from an economic standpoint? I bring this up due to the high price tag of the platform. Not a good choice unless a form of company as noted above. Platform is also not easy to use, a large learning curve comes with it.

Mujde E.
Financial Affairs Manager in Spanien
Logistik & Lieferkette, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Versatile and strong customization engine

5 vor 2 Jahren

Vorteile:

Setting up is very simple, and also very simple to use. The integration was straightforward and easy. The knowledge and insight you obtain is amazing. It's very easy to personalize third party information. It has a versatile and strong customization engine. It made very easy for us to create targeted marketing campaigns.

Nachteile:

Reporting option can be very complex to set up

Verifizierter Rezensent
Sheet Metal Worker in Kanada
Verifizierter Nutzer auf LinkedIn
Baumaterial, 501-1.000 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Optimization testing

4 vor 3 Jahren

Vorteile:

A/B or multivariate test are east to set up and run. Easy to change variables and run tests.

Nachteile:

Not the simplest program to get set up and implemented, improvements on consulting should be made. Costly software.

Marc H.
Marc H.
Content Marketing Associate in
Verifizierter Nutzer auf LinkedIn
Internet, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung
Quelle: GetApp
5 vor 7 Jahren