Mixpanel Erfahrungen

Simple & effective product analytics tool

Kommentare: Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

Vorteile:

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Nachteile:

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

In Betracht gezogene Alternativen: CleverTap, Segment, WebEngage und MoEngage

Most important Data Analytics tool for SaaS

Kommentare: Great tool tool which every saas product marketer and developer teams should use for products improvement.

Vorteile:

Can track more detailed and accurate users Interaction information for SaaS products.

Nachteile:

Implementation takes time and development efforts.

In Betracht gezogene Alternativen: Adobe Analytics

Warum Mixpanel gewählt wurde: Not able to track detailed information about each user's activity inside webapp

Zuvor genutzte Software: Google Analytics 360

Gründe für den Wechsel zu Mixpanel: Less expensive and more detailed implementation videos available.

One of the best web analytics tools

Kommentare: - Web analytics
- Mobile Analytics
- Marketing Attribution

Vorteile:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Nachteile:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Customer engagement tracking with Mixpanel

Vorteile:

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Nachteile:

The only downside is that there are data privacy concerns

Web analytics and customer engagement

Vorteile:

The tool is easy to use and enhances customer engagement tracking and web analytics.

Nachteile:

No significant issues with the tool so far

Handling Analytics Made Easy

Vorteile:

Data analytics and analytics has been amazing. It is smooth too.

Nachteile:

It is powerful and helpful - no dislikes yet.

Data tool for more established companies

Kommentare: When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Vorteile:

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Nachteile:

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

The Capabilities of Mixpanel Have Been Superb

Vorteile:

I like the simplicity and ease of use of Mixpanel. Mixpanel has been make working easy for due to its amazing features.

Nachteile:

I do not have reasons to dislike Mixpanel. Mixpanel meets our needs.

The best user tracking tool

Kommentare: The experience has been great. Although, I requested a refund once and it took a while.

Vorteile:

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Nachteile:

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first choice.

Vorteile:

- Insights, insights, insights - if set up correctly, you can learn a ton about users - big feature set - allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Nachteile:

- JQL skills required for many analytics use cases - sometimes buggy - very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

An innovative tool that provides more comprehensive search and data collection options

Kommentare: Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

Vorteile:

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

Nachteile:

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

Detailed User Analytics with Mixpanel

Kommentare: Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing teams in optimising user journeys and onboarding flows.

Vorteile:

MixPanel offers incredibly detailed and insightful view into customer journey on web as well as app.It helps us understand user touch points and behavioural journey on the app which further helps the product team to make a better product.We can analyse different events and user properties which further helps in campaign optimisation.

Nachteile:

MixPanel has a very tough onboarding and feature adoption, too many user properties and filters further extend the learning curve.

All your product Analytics in One place

Vorteile:

Help us craft the best funnels to optimize product decisions

Nachteile:

Saving dashboards and retriving them sometimes acts wierdly

In Betracht gezogene Alternativen: Amplitude

Gründe für den Wechsel zu Mixpanel: Start-up credits

Best Analytical tool

Vorteile:

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Nachteile:

Pricing is too high. Should support dynamic dashboard support for reporting.

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Kommentare: It's the simplest way to track app usage.

Vorteile:

Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

Nachteile:

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Great analytics platform but difficult to integrate

Kommentare: Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Vorteile:

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

Nachteile:

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Great for studying user behaviour - works perfectly with low code

Kommentare: I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.

Vorteile:

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp. It integrates seamlessly with low-code platforms, such as Bubble. It offers a highly customisable set of features, and you can track basically any action on your website. Their UI is easy, setup time is very short. It's also very conveniently priced, so great for bootstrapped projects.

Nachteile:

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

I use Mixpanel everyday to track my KPIs and it is visually soothing

Kommentare: Overall, I really love MixPanel.

Vorteile:

The ease of creating reports. In-depth analytics for product usage.

Nachteile:

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

Mixpanel lies at the center of our Product Decisions

Vorteile:

* Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general

Nachteile:

* The use of their API could be documented a bit better* The handling/documentation of the Canonical ID could be a bit better

Super powerful analytics

Vorteile:

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

Nachteile:

I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

Great even tracking platform

Vorteile:

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Nachteile:

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Valuable Tool for Understanding Your Customer's Behaviours in Depth

Vorteile:

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Nachteile:

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Great software once you get it going

Kommentare: With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Vorteile:

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Nachteile:

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Best analytics product there is but very expensive.

Kommentare: Great analytics but the pricing is no longer worth it.

Vorteile:

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Nachteile:

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Either some issue with implementation or something else

Vorteile:

I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy.

Nachteile:

There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients.