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Über Mixpanel

Mixpanel hilft Unternehmen, zu analysieren, wie Nutzer Geräte verwenden und geräteübergreifend agieren – diese Daten können sie dann nutzen, um ihr Unternehmen auszubauen.

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Vorteile:

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Nachteile:

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Bewertungen zu Mixpanel

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,0
Kundenservice
4,2
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,1

Weiterempfehlungsquote

8,4/10

Mixpanel hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 130 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (130)

Aleksandr
Aleksandr
Principal Software Engineer in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

There are a lot of analytics tools. This one does work.

5,0 vor 3 Jahren

Kommentare: Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Vorteile:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Nachteile:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great Analytics tool for Decision Making

5,0 vor 3 Jahren

Kommentare: It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

Vorteile:

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Nachteile:

Sometimes we face issue in profiling of the users.

Hasin
Data Analyst in USA
Hochschulbildung, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

One of the best web analytics tools

3,0 vor 6 Jahren

Kommentare: - Web analytics
- Mobile Analytics
- Marketing Attribution

Vorteile:

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

Nachteile:

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Luis
Luis
Co Founder in Spanien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

The king for product Analytics

5,0 vor 4 Monaten

Kommentare: I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

Vorteile:

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

Nachteile:

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Pius
Founder in Uganda
Internet, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mixpanel

5,0 vor 2 Jahren

Kommentare: Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

Vorteile:

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Nachteile:

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Noam
Founder in USA
Medienproduktion, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A Comprehensive Review of Mixpanel

5,0 letztes Jahr

Kommentare: Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Vorteile:

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Nachteile:

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

Amit
Associate Product Manager in Indien
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Awesome tool for In-depth Product Analytics!

5,0 vor 3 Jahren

Kommentare: 1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Vorteile:

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

Nachteile:

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

carlo
CEO in Vereinigte Arabische Emirate
Import und Export, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great analytics platform but difficult to integrate

4,0 vor 4 Monaten

Kommentare: Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

Vorteile:

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

Nachteile:

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Manab
Product Marketing Manager in Indien
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

I use Mixpanel everyday to track my KPIs and it is visually soothing

4,0 vor 4 Monaten

Kommentare: Overall, I really love MixPanel.

Vorteile:

The ease of creating reports. In-depth analytics for product usage.

Nachteile:

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Verbraucherdienste, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

MixPanel helps us to predict our business!

4,0 vor 3 Monaten

Vorteile:

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

Nachteile:

-Customer service isn’t as good as Adobe.

Sapph
Marketing strategist in Kanada
Professionelles Training & Coaching, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

4,0 vor 4 Jahren

Kommentare: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Vorteile:

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Nachteile:

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Molsy
Sales Coordinator in Jordanien
Baumaterial, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A powerful tool for gaining real insights into users' behaviors.

5,0 vor 11 Monaten

Kommentare: With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.

Vorteile:

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Nachteile:

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Matylda
Content Specialist in Polen
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Very easy to navigate and pull your data

5,0 vor 6 Jahren

Vorteile:

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Nachteile:

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Zeeshan
Fraud Analyst in Pakistan
Computer- & Netzwerksicherheit, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Analytical tool

5,0 vor 3 Jahren

Vorteile:

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Nachteile:

Pricing is too high. Should support dynamic dashboard support for reporting.

Viktor
Co-founder, VP of Operations in Kanada
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

5,0 vor 6 Jahren

Kommentare: Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Vorteile:

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

Nachteile:

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

Anurag
Business Analyst in Indien
Finanzdienstleistungen, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Honest Mixpanel Review

5,0 letztes Jahr

Kommentare: Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Vorteile:

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Nachteile:

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Jovan
Jovan
Head Of Marketing in Serbien
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Savvy tool for advanced product marketers

5,0 vor 4 Jahren

Kommentare: Without MixPanel we would wander in the dark without clear guidance.

Vorteile:

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Nachteile:

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great analytics software

4,0 vor 3 Jahren

Kommentare: I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Vorteile:

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Nachteile:

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Antoine
Trafic Manager in Frankreich
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good tracking software

4,0 vor 6 Jahren

Vorteile:

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Nachteile:

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Valuable Tool for Understanding Your Customer's Behaviours in Depth

5,0 vor 6 Jahren

Vorteile:

Mixpanel is an invaluable tool for every marketing & product team. We were able to learn very useful insights about how our customers using our product which helped us identify areas for product improvement.

Nachteile:

To get the maximum value from Mixpanel, it pays off to have a data analyst on your team. This can be hard for early / growing stage startups as they typically rely on few people executing multiple jobs.

Kristen
Kristen
Owner in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great software once you get it going

5,0 vor 5 Jahren

Kommentare: With mixpanel keeping me updated on the latest statistics I can enhance my business because I make more money if I know what people want instead of getting outdated information and leaving it up to guess work.

Vorteile:

I like getting answers as soon as I need them it's very on the go since statistics change constantly it's nice to have them easily available. Customer service is very friendly and when you're having issues bringing up your stats they can find them easily and help you out.

Nachteile:

What I liked least is when going to sign up for an account for some reason their webpage makes your tablet crash repetitively and then keeps freezing up your browser so it was very hard to set up an account.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best analytics product there is but very expensive.

5,0 vor 6 Jahren

Kommentare: Great analytics but the pricing is no longer worth it.

Vorteile:

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Nachteile:

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Great functionalities but not for its pricing

4,0 vor 4 Jahren

Kommentare: Great overall experience on the setup and tracking of information. But the happiness lowed down when we started needing more complex things and the pricing went up skyrocketed based on our users database despite the fact that not all of them are qualified leads for us.

Vorteile:

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

Nachteile:

When we started needing more complex features, we found out that the pricing was too high and couldn't afford it. For the functionalities provided, we found that competitors much better suited our needs.

Arthur
Product Manager in Deutschland
Hausmeisterservice, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great analytic tool for tracking your data

4,0 vor 5 Jahren

Vorteile:

- Perfect for Saas product - Easy to use interface - Love using funnels in order to track our users' behavior - Also helps the R&D team tp surface bags

Nachteile:

- Dashboard could be better - Bettet collaboration options within the team

Joël
Joël
Senior Web Developer in Kamerun
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Too Many options- Over saturated

4,0 vor 7 Monaten

Kommentare: We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).

Vorteile:

I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages. This is awesome as it provides critical precision on what and where to make improvements.We used it for mobile and web analytics, and used it to conduct product analytics as well and it kind of works for these purposes. However,

Nachteile:

What I personally do not enjoy with Mixpanel is how saturated the UI is. There are just too many options and this gets me confused at point. I hardly figured out certain features on my own. It's not a great deal if you ask me and I highly recommend the developers make adjustments and take a minute to think about their customers.Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves. It's really overwhelming- you know.- The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features