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Über Mixpanel

Mixpanel hilft Unternehmen, zu analysieren, wie Nutzer Geräte verwenden und geräteübergreifend agieren – diese Daten können sie dann nutzen, um ihr Unternehmen auszubauen.

Erfahre mehr über Mixpanel

Vorteile:

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Nachteile:

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Bewertungen zu Mixpanel

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,1
Kundenservice
4,2
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,2

Weiterempfehlungsquote

8,4/10

Mixpanel hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 138 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (138)

Aleksandr
Aleksandr
Principal Software Engineer in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

There are a lot of analytics tools. This one does work.

5,0 vor 3 Jahren

Kommentare: Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Vorteile:

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Nachteile:

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Kazungu
communications in USA
Bildungsmanagement, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mixpanel Your pathway to Smart Analytics and targeted Success.

5,0 vor 2 Monaten Neu

Kommentare: Mixpanel is the key to your insights. Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user experience

Vorteile:

Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction. Mixpanel offers seamless integration with a wide range of platforms and tools.

Nachteile:

on my side I haven't encountered any major issue, the tool works perfectly me.

Nitin
Associate Product Manager in USA
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product for preliminary analysis

3,0 vor 2 Monaten Neu

Vorteile:

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup

Nachteile:

In-depth analysis is a little tough. Exporting data is also tricky

Gikge
communication in USA
Bildungsmanagement, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Customer engagement tracking with Mixpanel

5,0 letzten Monat Neu

Vorteile:

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Nachteile:

The only downside is that there are data privacy concerns

Caleb
Accounting manager in USA
Bildungsmanagement, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Web analytics and customer engagement

5,0 letzten Monat Neu

Vorteile:

The tool is easy to use and enhances customer engagement tracking and web analytics.

Nachteile:

No significant issues with the tool so far

Catania
Sales Manager in USA
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Handling Analytics Made Easy

5,0 vor 2 Monaten Neu

Vorteile:

Data analytics and analytics has been amazing. It is smooth too.

Nachteile:

It is powerful and helpful - no dislikes yet.

George
Construction Manager in USA
Bau, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

The Capabilities of Mixpanel Have Been Superb

5,0 vor 2 Monaten Neu

Vorteile:

I like the simplicity and ease of use of Mixpanel. Mixpanel has been make working easy for due to its amazing features.

Nachteile:

I do not have reasons to dislike Mixpanel. Mixpanel meets our needs.

Mbiuki
Procurement Officer in USA
Transport/Güterfrachtverkehr/Schienenverkehr, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Understanding the Features of Mixpanel is so Easy

5,0 letzten Monat Neu

Vorteile:

For accurate analysis, we always choose Mixpanel because it has been reliable. Mixpanel is easy to use.

Nachteile:

I do not dislike Mixpanel. Mixpanel is so impressive.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Verbraucherdienste, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

MixPanel helps us to predict our business!

4,0 vor 7 Monaten

Vorteile:

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

Nachteile:

-Customer service isn’t as good as Adobe.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Too complex and not so reliable

3,0 vor 5 Jahren

Vorteile:

We can set up lots of funnels and the visualisation always helps.

Nachteile:

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Sapph
Marketing strategist in Kanada
Professionelles Training & Coaching, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

4,0 vor 4 Jahren

Kommentare: It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Vorteile:

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Nachteile:

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Molsy
Sales Coordinator in Jordanien
Baumaterial, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A powerful tool for gaining real insights into users' behaviors.

5,0 letztes Jahr

Kommentare: With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.

Vorteile:

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Nachteile:

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Robson
CTO in Brasilien
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

MixPanel the best Software Analytics Tool

5,0 vor 3 Jahren

Kommentare: We use MixPanel to measure all the resources of our Software. With the collected data, we set up visualizations and dashboards to make decisions in our product, and in our sales proccess, because we use MixPanel to tracking our Free Trial.
For Product Analytics, I do not doubt that the MixPanel is The best choice, even more, than we are a Startup and we have been counting on the startups program for some time.

Vorteile:

Mixpanel interface is excellent. For anyone who works with software as a service, this tool is essential! Distinguished product teams use this tool. MixPanel have too many resources, all you need when the subject is Product Analytics you can do with Mixpanel. I'm CTO on [SENSITIVE CONTENT HIDDEN] and use at least once on a week MixPanel to taking product decisions.

Nachteile:

The initial configuration of data tracking is a bit complicated, especially if you want to evaluate everything that is possible. You will take some time to setup the events, mainly the custom events of you product. Of course you need to evaluate the points the make sense to track, and if you love data like I, I'm sure that you will want to track everything.

Shrishtee
Software Engineer in Indien
Informationstechnologie & -dienste, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

An Exceptional Analytic Tool

5,0 vor 3 Jahren

Kommentare: We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

Vorteile:

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

Nachteile:

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

Zeeshan
Fraud Analyst in Pakistan
Computer- & Netzwerksicherheit, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Analytical tool

5,0 vor 4 Jahren

Vorteile:

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Nachteile:

Pricing is too high. Should support dynamic dashboard support for reporting.

Fayssal
Fayssal
CEO in Tunesien
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

5,0 vor 6 Jahren

Kommentare: It's the simplest way to track app usage.

Vorteile:

Sign-up was too easy and the free tier is very generous. Installation was time consuming but this is mainly related to our codebase. Segment integration is working like a charm. The best app for setting up analytics for SaaS apps.

Nachteile:

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationsdienst, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Go-To Analytics

5,0 vor 6 Jahren

Vorteile:

Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.

Nachteile:

To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.

Tiago
Tiago
Inbound Manager in Brasilien
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Event tracking platform

5,0 vor 6 Jahren

Kommentare: My product team is heavy user. Being in the Marketing team, I appreciate the reports we get from it, they really provide a deeper understanding of what our customers actually do with our product

Vorteile:

It allows my product team to track the use and outcomes from each part of our platform. It's a must have for our product owners.

Nachteile:

I can't really tell, as I'm not involved in the implementation, but my team says it could be made easier with a more intuitive set of features

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Mixpanel lies at the center of our Product Decisions

5,0 letztes Jahr

Vorteile:

* Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general

Nachteile:

* The use of their API could be documented a bit better* The handling/documentation of the Canonical ID could be a bit better

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great analytics software

4,0 vor 3 Jahren

Kommentare: I loved it. It's really easy to use and the Segment integration makes it an amazing analytics solution.

Vorteile:

The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person. Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.

Nachteile:

I think the product is great overall, if I had to pick one thing I least liked, it's got to be the pricing.

Erick
Erick
Growth Hacker in USA
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

This is a must. If a client doesn't have a tool for user-side analytics, Mixpanel's my first choice.

4,0 vor 6 Jahren

Vorteile:

- Insights, insights, insights - if set up correctly, you can learn a ton about users - big feature set - allows to answer complex questions about usage and users (e.g. through behavioral cohorting)

Nachteile:

- JQL skills required for many analytics use cases - sometimes buggy - very slow lately - I don't know what happened but the MP team must have made major changes to their tech stack - the tool has been really slow since March

Masa
Manager in Japan
Maschinerie, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Very useful for monitoring usuage

5,0 vor 7 Monaten

Vorteile:

Ease to capture overall picture and also dig into the detail

Nachteile:

Inflxibility of user interface in the detail view mode

Jose F.
Jose F.
Director of Operations in Kolumbien
Verifizierter Nutzer auf LinkedIn
Internet, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Mixpanel helps track user behavior and measure success for your application

5,0 vor 4 Jahren

Kommentare: I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

Vorteile:

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Nachteile:

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Tracked our usage data effectively

4,0 vor 5 Jahren

Kommentare: Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

Vorteile:

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

Nachteile:

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Mixpanel review

5,0 vor 5 Jahren

Kommentare: We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.

Vorteile:

Mixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.

Nachteile:

So far, there's really nothing I've discovered that I don't like about Mixpanel.