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Über Terminus

Plattform für das Account-Based Marketing, die es B2B-Vermarktern ermöglicht, ABM mit Verkäufen, Berichterstattung und gezielter Kontaktaufnahme in großem Maßstab zu betreiben.

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Vorteile:

It's simple to use and the ads run on a CPC basis (vs. Impressions) which is nice. Given that display is primarily about awareness driving, the cost to run campaigns is fairly low.

Nachteile:

Nothing really - as an end user, the only hard part is having input into what type of things are marketed in the signature.

Bewertungen zu Terminus

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,5
Kundenservice
4,7
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,3

Weiterempfehlungsquote

8,7/10

Terminus hat eine Gesamtbewertung von 4,6 von 5 Sternen basierend auf 145 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (145)

Brittany Rhea
Brittany Rhea
Digital Campaign Manager in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Solid way to manage email signatures

5,0 vor 6 Jahren

Vorteile:

It's easy to use and navigate - creating groups and campaigns is intuitive.

Nachteile:

Would love to see metrics on a monthly basis (not just when the campaign started) in order to compare to our other reported metrics

Josh
Account-Based Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Necessary software for any ABM program but still needs some refining

5,0 vor 7 Jahren

Kommentare: We're getting engagement from and warming up accounts in our ABM pipeline before outreach to contacts within those accounts. Driving more brand awareness too, that's been huge for us!

Vorteile:

Simple to use and easy to get up and running Product features are getting better and better (site id, LinkedIn integration, etc.) Customer Service is awesome and really responsive You can turn off a specific account from getting ads served to them. Really powerful when trying to allocate a specific spend to an account. How targeted you can set up campaigns and tactics is powerful in ABM Value brought to our business is amazing! We're getting huge companies engaging with our ads, which helps Marketing get buy-in from leadership on ABM and display ads as a piece of our ABM playbook.

Nachteile:

Reporting is minimal and I feel as if it's an afterthought for the product The Interface is too simplified and hard to interpret the graphs on the dashboard without hovering Data getting imported into your dashboard is inconsistently delivered. Sometimes it's 24 hours, other times I wait three days before the data comes in or I find myself contacting my CSM to ask why it's not importing. Limited to 12 or 15 (can't remember) tactics in your account. Wish default was double that. Limited to 500 accounts in one tactic although it's probably better not to have more then you run into the tactic limitation. Ad Library needs some work and could be organized better for the user to easily pull or reuse ad creatives. Ad tags should be a feature to help organize, report on and reuse previous ad creatives.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Sigstr is a creative marketing channel that's easy to use

3,0 vor 5 Jahren

Kommentare: I love using Sigstr as a marketing channel and interacting with the CSM team. They are very responsive and helpful in strategizing new campaigns!

Vorteile:

I love that this software is easy to use and pulls in performance results directly into the Sigstr app dashboard. I also love the Sigstr verify app that allows me to validate which banner a recipient will see based on the Sigstr user.

Nachteile:

I don't like that there is not a more enhanced calendar feature where we could see all active campaigns running in a visual way.

Emma
Digital Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Versicherung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Outstanding Customer Service

5,0 vor 6 Jahren

Kommentare: Our overall experience has been very positive, mainly because of the incredible customer service by Sigstr. Every question is answered promptly. Their team isn't just there to help you if you run into a problem, they are also there to make sure you're getting the most out of Sigstr. For example, they noticed we hadn't changed up our campaigns in a while so they helped me brainstorm some new ones. Their customer support and success teams help you with every step of the implementation process and check in with you periodically to make sure you're getting the most out of their product. They really care about their customers.

Vorteile:

This software is amazing! I cannot say enough good things about it. It is easy to use and the customer service is second to none. As the administrator, I have the ability to control all of the email signatures for my organization in one place. Before Sigstr we were having an issue with keeping everyone's signature on brand and now its the same across the board. We love having the ability to assign different campaigns for each team to better target prospects. It has also served as a great tool to get information out to prospects and current customers.

Nachteile:

It is truly hard to say what I like least about Sigstr because I haven't come across any issues. We had a small issue with our signatures not showing up correctly for Out of Office messages but after reaching out to their customer support, that was quickly resolved. (really quickly, it was a matter of clicking one button in Gmail).

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

It's a signature tool for marketers, not IT people. Finally.

5,0 vor 5 Jahren

Kommentare: The company is obviously dedicated to it's product roadmap. I've seen loads of development and expansion of the product in the two short years we've been with them. As a software company, we like to see a well-played roadmap.

Vorteile:

It gives us the ability to run multi-product multi-segment campaigns simultaneously. It's easy to program campaigns and they are constantly updating capabilities like animated gif, rotating banner campaigns, internal and external banner features.

Nachteile:

There are still a few things that are awkward, on the admin side. For example, we use HubSpot so we need the Sigstr html to be place into each sales person's HubSpot account, but they can't access that themselves. (Oddly, I think they may be able to for Marketo use?) Another HubSpot thing, we want the signature to include sales reps' HubSpot book-a-meeting links, but this has to be done by account management inside Sigstr, our in-house admin can't do it. Let me point out, the people at Sigstr are more than happy to help us with both these things, I'm just noting that we would self-serve if we could.

Heather
Heather
Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Lagerung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Sigstr Review

4,0 vor 6 Jahren

Kommentare: Sigstr has been great for us because it allows us to create custom content based on each team's needs. We use it for anyone from sales to our logistics team, and love the internal campaign features as well. It has taken our communication to a whole new level, and they continue to grow, improve and add new features.

Vorteile:

Sigstr allows us to grab our customers attention when they are already engaged. Since they are reading our emails, it is great to utilize Sigstr to grab their attention with current promos, featured items, etc.

Nachteile:

I have no issues with Sigstr, it has always been great for us.

Steve
Steve
Chief Revenue Officer in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

No brainer to tap this unused marketing channel

5,0 vor 5 Jahren

Vorteile:

An admin centrally pushes updated email signatures so no one has to think about it. Really easy way to promote content for prospects and customers to easily find and consume.

Nachteile:

Sometimes their Outlook plugin gets a bit wonky. But our company still uses Outlook so we are more to blame.

Omar
Omar
Senior Director of Marketing, EMEA & Americas in UK
Verifizierter Nutzer auf LinkedIn
, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best marketing tool to extend marketing reach and maximise engagement

5,0 vor 7 Jahren

Kommentare: - Brand Awareness for the newly launched brand
- Consistent branding (unified look and feel for the email signature across the business and across the different regions and countries)
- Raising awareness (externally and internally) of our marketing key initiatives and campaigns

Vorteile:

- Very easy to setup and roll-out across the company - Simple to run campaigns across multiple countries / regions / languages with easy dashboard to monitor progress and optimise results - Super friendly and responsive account team that helped us go the extra mile

Nachteile:

- Lack of integration to CRM (salesforce), resolved in the new release - More analytics in terms of clickers and viewers, resolved in the new release

Lauren
Lauren
Field Marketing Director in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Amazing customer success team

4,0 vor 6 Jahren

Kommentare: Great. Easy to create new tactics and upload creative

Vorteile:

The metrics dashboard to easily show management how the ads are influencing our key accounts and our bi weekly calls with our amazing account manager

Nachteile:

No website personalization functionality for our target accounts visiting our website

Steve
Steve
Strategic Account Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Sigstr New User

5,0 vor 6 Jahren

Vorteile:

Sigstr has brought uniqueness to our email signature, with the ability to launch unique marketing campaigns across different departments within the org. The dynamic feature of the gmail integration is a great feature.

Nachteile:

Only con that I would have is the visibility of our account manager. Would like a little more hands on and maybe some fresh ideas that they could bring into our account.

Rachelyn
Marketing Manager in USA
Marktforschung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Happy to see Sigstr Improving

4,0 vor 5 Jahren

Kommentare: Initially, things were a little tough with Sigstr to start, we found a lot of errors and issues that we brought to the team and they were very willing to listen. We appreciate that Sigstr took the time to make many of the improvements that we discussed. CSR has been absolutely fantastic to work with the entire time, she is responsive, creative and friendly. We appreciate her willingness to help us when things get confusing or when issues arise. We may have given up on Sigstr earlier if we didn't have her support/help with everything. Overall, happy with the platform.

Vorteile:

I like the general premise/concept of the software - using email signatures as part of an overall marketing plan is a great idea. I like that it's clickable and stands out among the regular email body text. I like all of the recent improvements, considering many of the improvements were suggestions that we made about a year ago. It's nice to know that Sigstr listens to customer feedback and uses it to make improvements. I also like the new addition of gifs and alternating email banners, which is great.

Nachteile:

A lot of the issues we had with Sigstr seem to have been addressed in software updates, which is great. However, we still don't see a ton of referral traffic from the email signatures. I think this is just something we have to work on refining together over time with our campaigns. Would love to see some sort of calendar view setup for the campaigns. Not sure the best way to organize it, but the organization can get a little confusing sometimes. Not sure if these things have been resolved yet, but a few notes from our previous conversations. If they have been addressed, then great! When forwarding an internal email (that shows an internal Sigstr campaign) externally it should either 1) remove banner or 2) replace banner with external campaign Should have a ranking system when you can rank campaigns (drag and drop or number them) in the order you want them to show Can there be a basic toggle or on/off function that quickly allows you to turn off a campaign, rather than fiddling with dates/schedules Would love to be able to show alternating campaigns within one signature. For example, one person's signature rotates through a variety of campaigns throughout the day/week (rather than just stuck on one campaign one day, and then a different campaign schedule for a different day).

Rachel
Marketing Demand Generation Manager in USA
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Effortlessly Make Your Organization's Emails More Impactful

5,0 vor 5 Jahren

Kommentare: Our experience with Sigstr has been seamless and easy! The tool takes little effort to make a great impact. We find that creating banners and uploading them in bulk with custom UTM codes (for google analytics tracking) and scheduling out the banners per department on a timeframe allows us to maximize our investment in the tool. Our team could be better at leveraging the tool more with multi-banner campaigns and GIFs, but we'll get there.

Vorteile:

Sigstr extends your company's targeted messages to all internal and external email recipients. We love using Sigstr to promote new and fresh marketing content, events, webinars, product updates, etc. Having Sigstr embedded in the signature of each email, regardless of the email body copy, Sigstr allows our organization to conclude emails uniformly with intention by promoting different customizable information our company is wanting to share.

Nachteile:

We have not been able to tie any revenue gained from Sigstr, like other marketing demand generation/awareness products, which is why we have stayed on our basic plan and have not upgraded. I believe the basic signature package of Sigstr is worth it regardless if it creates revenue for your company or not due to the customizable banner signatures for your entire organization and to promote helpful and engaging content, but don't expect the signature tool to contribute heavily (if at all) to pipeline.

Mike
Media Strategy & Production in USA
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Very strong external AND internal marketing tool

4,0 vor 7 Jahren

Kommentare: Brand-unification, added style to emails, and boost in Marketing and Sales. It's every bit of an advantage if utilized correctly.

Vorteile:

You're adding a channel to reach everyone you do business with. It's direct, but also subtle. It's fun and creative, but also cuts to the chase for business purpose. If I started my own company or even changed jobs, I'd be sure to have Sigstr in my toolkit.

Nachteile:

Adoption was a little difficult. Most of the problem is that it's a little difficult to have internal 100% buy-in because signatures are so personal. It was a small hurdle, but after some time, people see massive value, get leads, and get excited about new campaigns.

Brad
Director of Marketing in USA
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Sigstr Makes it Easy to Deliver a Consistent Brand Message via the Email Signature

5,0 vor 6 Jahren

Kommentare: Sigstr has been great to work with. They provide regular updates on their software and reach out to us with new ideas and strategies for making our implementation work better for us. When we do have a question, they respond back to us right away.

Vorteile:

The software is easy to use. Team members can "set it and forget it," installing the software one time. Marketing can then easily update the signature with relevant content at anytime.

Nachteile:

Deploying the signature across a wide number of email clients can be technically challenging. We occasionally need to work one-on-one with team members to get things looking just right.

Julia
Marketing Camapaigns Specialist in USA
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

CSM is Fantastic!

5,0 vor 4 Jahren

Kommentare: They are a great platform and continually work to resolve the dwindling lists of asks we have. Their creative and support teams are great and the CSMs are so amazing I could jump up and down.

Vorteile:

It's so nice to have consistent uniform email signatures and marketing banners for all employees! Plus Sigstr has released some new features like recipient-based (ABM) Banners and shuffle banners too. Love that. Also, they help create banners when our creative team is busy which is very helpful. Also, my CSM is such a badass rockstar. LOVE HER.

Nachteile:

I don't always know when one banner will win over another if both are scheduled at the same time, but that's user error for sure. That, and to make the shuffle banners work employees need the Sigstr chrome extension installed.

Tim
VP of Marketing in USA
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A great solution for teams.

4,0 vor 5 Jahren

Kommentare: This is a value add for our marketing and demand gen campaigns. Varied engagement but always another place to set a message and to further engagement with prospects and current customers.

Vorteile:

I love the ability to change and control company email signatures at a global level from one department. The ability to also create specific email signatures based on the contact that you are reaching out to is ideal in order to place meaningful content or a value-add link to each email.

Nachteile:

The initial implementation was a bit slower than I had hoped and the designer did not get a lot of support in terms of best design practices. The strategy around the solution could be better laid out to support faster adoption and best practices.

Amanda
Marketing % Engagement Coordinator in USA
Unterhaltungselektronik, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great Marketing Tool

5,0 vor 5 Jahren

Kommentare: Sigstr support and our CSM, representative, have been outstanding and attentive whenever we have questions or need to get something fixed.

Vorteile:

Sigstr has been great for maintaining our signatures company-wide. It's a great tool to keep branding consistent and another outlet to display marketing campaigns and events. Excellent customer service and support.

Nachteile:

We have an issue with our email program that doesn't allow us to see our signatures internally before sending, but that's not necessarily a negative on Sigstr.

Jaker
Director of Marketing & CX in USA
Konsumgüter, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Simple to Use

5,0 vor 5 Jahren

Vorteile:

Simple to Use Easy to Manage Product Continues to Improve Great Service Team

Nachteile:

No Rich Media Capabilities Low Match Rates on Smaller Companies

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Awesome tool for B2B marketers!

5,0 vor 5 Jahren

Kommentare: We were struggling with communications for clients and prospective clients on marketing campaigns, relying mostly on people to inform their constituents about upcoming conferences and educational programs. This product allowed me to "take over" every email and turn it into an actionable CTA. And to make our company branding consistent and professional. Awesome product I will continue to use, recommend and take with me in future roles!

Vorteile:

I am a raving fan! This tool allows me as a marketer to both ensure consistent branding across our organization, and also to turn every email into an actionable campaign -- by recipient so I can run everything from general awareness campaigns to full ABM. It's inexpensive, and I already see that we'll get return from the investment.

Nachteile:

Install was a little tricky via central deploy because some of our users are on 32bit and some on 64bit so it took us a bit to get through the set-up. BUT Sigstr already has plans to resolve this in future with the Outlook API.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Nice but the occasional bug

4,0 vor 6 Jahren

Kommentare: It has better features than the competitors but they still have a few major features like picture upload to fix.

Vorteile:

The ability to run campaigns by office locations is great.

Nachteile:

We can't upload employee avatars to the platform, which causes a lot of back and forth emailing.

Elizabeth
Elizabeth
Client Experience Manager in USA
Buchhaltung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Sigstr Review

5,0 vor 5 Jahren

Kommentare: Very positive. Amazing company, great product, and top-notch support. Highly recommend!

Vorteile:

Capturing marketing opportunities within our email is such a brilliant idea. Not only is it nice to have a standard company signature, which just looks much better than the alternative - we use it for some many different purposes. Also, have had a great experience with their customer experience and support team. We like that we can segment by employee (we are a team of consultants that work within a few different industries). We've used it to promote our company newsletter, job openings, white papers, podcasts/webinars, etc. It's such a great tool!

Nachteile:

I've had some issues with sizing and stretching of the actual image, I wish I went through the initial onboarding so I understood some of the design nuances. But, Sigstr sent me a few guides right away and even offered a free design. Support is really great.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Get value from email signatures

5,0 vor 5 Jahren

Kommentare: Overall our experience has been positive. We have had some technical glitches, but they have always been responsive and helpful.

Vorteile:

I really love that you can leverage a typically unused space pretty easily. You can run ABM programs, sender-based programs, and employee programs to help promote anything to a targeted audience. Sigstr makes this very easy and they are really great to work with.

Nachteile:

Sometimes the set up process for a new campaign can be a bit wonky and you have to make sure that the signatures don't get squished when rolling to a new image.

kathy
Associate Broker in USA
Immobilien, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

functional

5,0 vor 5 Jahren

Vorteile:

Sigstr is extremely easy to use and good customer support

Nachteile:

Sigstr is the one product that is consistently high on our list of things to recommend to our customers

Amanda
Corporate Marketing Specialist in USA
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Excellent product, even better customer service!

5,0 vor 6 Jahren

Vorteile:

The idea behind Sigstr is the best part. Being able to ensure all employees are putting our brand out in the world correctly is exactly what we needed.

Nachteile:

There are a few small bugs that we have been working through. Uploading the images we use takes some time as there are specific rules.

Katie
Content Marketing Director in USA
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great option for increased leads and sales via email signatures

5,0 vor 5 Jahren

Kommentare: We are very pleased with this software. We were initially only looking for a vendor to standardize our corporate signatures but have been able to turn email signatures into an additional sales tool.

Vorteile:

The overall setup is very straightforward. We were able to get started creating campaigns and groups right after our initial call. The onboarding team was very nice and professional and answered all my questions quickly. We've been able to track customer journeys better and have more in-depth conversations with prospects at the right time in the funnel.

Nachteile:

The initial setup of the actual signatures was a bit fiddly. Lots of trial and error to make it look just right. Once we were able to make it consistent across campaigns and groups, we've not had any more issues.