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seit 15 Jahren bei der Softwareauswahl

Über Brandwatch

Social Media-Analytik-Software, die Verbraucherverhalten und Markttrends durch Gespräche über mehrere Plattformen hinweg analysiert.

Erfahre mehr über Brandwatch

Vorteile:

The software effectively drew out sentiment, context, and the quantity of messages incoming.

Nachteile:

To leverage it at fool capacity it require some serious skills in query wirting.

Bewertungen zu Brandwatch

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,2
Kundenservice
4,5
Funktionen
3,9
Preis-Leistungs-Verhältnis
3,9

Weiterempfehlungsquote

7,6/10

Brandwatch hat eine Gesamtbewertung von 4,3 von 5 Sternen basierend auf 228 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (228)

Michael
Michael
Social Media Manager in USA
Verifizierter Nutzer auf LinkedIn
Non-Profit-Organisation Management, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

This tool has saved me unbelievable amounts of time!

5,0 letzten Monat Neu

Kommentare: This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible!

Vorteile:

This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well.

Nachteile:

The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited.

In Betracht gezogene Alternativen: Sprout Social, Loomly, Meltwater und Hootsuite

Warum Brandwatch gewählt wurde: Cost and lack of desired features on Sprout Social.

Zuvor genutzte Software: Sprout Social

Gründe für den Wechsel zu Brandwatch: Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed.

Roderick
Social Media Manager in UK
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product with lots of features but be prepared to pay!

4,0 vor 4 Jahren

Kommentare: Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Vorteile:

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Nachteile:

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

In Betracht gezogene Alternativen: Agorapulse und Hootsuite

Zuvor genutzte Software: Buffer

Gründe für den Wechsel zu Brandwatch: Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Immobilien, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

High on price, low on features, awful product.

2,0 letztes Jahr

Kommentare: Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Vorteile:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Nachteile:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

In Betracht gezogene Alternativen: Sprout Social und Hootsuite

Warum Brandwatch gewählt wurde: Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Zuvor genutzte Software: X Pro, Later und Meta for Business

Gründe für den Wechsel zu Brandwatch: Price, promised features, ease of use.

Faith
Office Administrator in USA
Erneuerbare Energien & Umwelt, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

The Perfect Solution For Brand Management

5,0 vor 3 Monaten

Vorteile:

I like the brand management features It makes social media monitoring and management easy It comes with some analytics capabilities

Nachteile:

Brandwatch has handled our needs as required and no issues

Sabina
Senior Social Media Executive in UK
Non-Profit-Organisation Management, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Falcon review

4,0 vor 4 Jahren

Kommentare: User friendly, amazing support team and account managers!

Vorteile:

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Nachteile:

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

In Betracht gezogene Alternativen: Sprout Social

Warum Brandwatch gewählt wurde: Needed more features for our social media intelligence tool.

Zuvor genutzte Software: Hootsuite

Gründe für den Wechsel zu Brandwatch: It was recommended.

Janina
Social Media Specialist in Deutschland
Großhandel, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Efficient social media management tool

4,0 vor 4 Jahren

Vorteile:

We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas.

Nachteile:

We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels.

In Betracht gezogene Alternativen: Salesforce Marketing Cloud, facelift und Hootsuite

Warum Brandwatch gewählt wurde: We were looking for a solution that better helps us with international collaboration

Zuvor genutzte Software: Salesforce Marketing Cloud, facelift, Meltwater und Hootsuite

Gründe für den Wechsel zu Brandwatch: We have received best overall combination in terms of functionality, service and price.

Rob
Rob
Marketing in USA
Verifizierter Nutzer auf LinkedIn
Marktforschung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Falcon.io Review

5,0 vor 3 Jahren

Kommentare: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Vorteile:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Nachteile:

It is very similar to other programs- but somewhat more expensive.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Good software, but limited on IG

4,0 vor 4 Jahren

Kommentare: I use Falcon to schedule social media posts for multiple clients.

Vorteile:

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Nachteile:

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Juan
Director in Argentinien
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best tool in market

5,0 vor 3 Wochen Neu

Vorteile:

Brandwatch is the best Social Listening tool.

Nachteile:

We can go and go deeper in and Analysis of Conversations.

Fernando
Telecommunications and Electronics Engineer in Ecuador
Computer- & Netzwerksicherheit, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Brandwatch optimizes your time

5,0 vor 2 Monaten Neu

Kommentare: Brandwatch has been very useful and has saved me a lot of time at work since I have been able to create content in advance and schedule its publication in order to reach more customers.

Vorteile:

I like it because with Brandwatch I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms.

Nachteile:

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Michele
Head of Strategy in Italien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

market leader and first mover since 1999

5,0 vor 2 Jahren

Kommentare: always available to solve issue or arrange product training.

Vorteile:

100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need

Nachteile:

to leverage it at fool capacity it require some serious skills in query wirting

In Betracht gezogene Alternativen: Digimind und Talkwalker

Gründe für den Wechsel zu Brandwatch: advanced product features, query editor, project and users management

Adrian
CRM Manager in USA
Verifizierter Nutzer auf LinkedIn
E-Learning, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: GetApp

Overall, the best choice for your social network monitoring

4,0 vor 5 Jahren

Kommentare: If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Vorteile:

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Nachteile:

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Non-Profit-Organisation Management, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Life is better with Falcon

5,0 vor 4 Jahren

Kommentare: Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management.

Vorteile:

An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were.

Nachteile:

We're still using native tools for ads, especially Facebook but can see this changing in time.

Elie Francois
Elie Francois
Computer Engineer in Frankreich
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great for analytics with customizable dashboards

4,0 vor 10 Monaten

Vorteile:

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

Nachteile:

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

Katy
Communications Coordinator in Australien
Regierungsbeziehungen, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Some great features

4,0 vor 4 Jahren

Kommentare: It is a great product that allows us to Monitor and Engage better than we did previously.

Vorteile:

Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?

Nachteile:

1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for. 2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this. 3. I feel the Calendar functions could be better so that you can use it more in planning.

Anthony
Social Media Specialist in USA
Einzelhandel, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great software with just a few bugs

4,0 vor 4 Jahren

Kommentare: Overall, Falcon has been a great social media management tool and we would highly recommend

Vorteile:

I love the level of detail in Falcon. The analytic tools are great and the engage platform is phenomenal. We are also equally impressed with the Listen tool.

Nachteile:

There has been a few moments where we had extreme bugs that took weeks to resolve. However, the support team went above and beyond and has always quickly gotten back to us and regularly communicated.

In Betracht gezogene Alternativen: Sprinklr

Gründe für den Wechsel zu Brandwatch: Cost.

Rylee
Social Media and Digital Marketing Strategist in USA
Hochschulbildung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Recommended!

5,0 vor 3 Jahren

Kommentare: I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.

Vorteile:

It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.

Nachteile:

There's some features that are limiting in the publish module but it isn't anything major.

Tyler
Tyler
Principal in
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

Great for Small - Medium Sized Business and Focused Monitoring

5,0 vor 7 Jahren

Kommentare: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Vorteile:

Unlimited User Accounts, API Integrations, Excellent Customer Service

Nachteile:

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Trent
Assistant Director of Marketing in USA
Bildungsmanagement, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product and helps a lot in social media management and scheduling

4,0 vor 4 Jahren

Kommentare: One feature to add would be having the ablility to retweet/share a post on specific or multiple channels at the same time.

Vorteile:

The ease of copying and scheduling multiple posts to different platforms. And the overall calendar view is a great way to see what is coming up and where you are missing things.

Nachteile:

Sometimes the measure feature does not match up with the original platforms which makes it difficult to keep track of results.

Nicole
Social Media Specialist in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Doesn't have everything, but better than the rest!

4,0 vor 4 Jahren

Kommentare: I've used Hootesuite and Sprout Social for other clients, and Falcon.io is my favorite to use. It's a very easy to learn platform.

Vorteile:

Right now the best two things that Falcon offers is an easy to use calendar-at-a-glance as well as allowing you to schedule multiple image Instagram posts. No other platforms seem to have the right Instagram capabilities right now and that alone puts Falcon ahead of the rest. Additionally, if you tag your posts for different campaigns, or any other variables, you can sort by those tags in the calendar view to see how your month or week is looking.

Nachteile:

One of our biggest KPIs is Engagement Rate, and the reporting side of Falcon is still slowly coming along. Sometimes its still easier to just pull natively from the platform. But they still offer some great reporting features. I think there is still a chance you can't schedule video on Twitter.

Bodounrin Joël
Graphiste in Benin
Design, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Très bon

5,0 vor 5 Monaten

Kommentare: It is a good software for collecting, tracking and analysing social data at our company level. We recommend you, it is a trusted software that makes the best software for companies.

Vorteile:

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Nachteile:

Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results.

Ashley
Digital Marketing Manager in USA
Öffentliche Sicherheit, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Needs More Features to be Useful

3,0 vor 4 Jahren

Kommentare: It's an intuitive platform, that unfortunately, lacks key features that would genuinely make it valuable to use. The customer service chat is great, but sadly the response I usually get to inquiries is that "Falcon cannot do that at this time." Being able to filter by the user who posted is also a key benefit that is needed here.

Vorteile:

Falcon is easy to use and helps manage the posting on several different channels with a large pool of users across the world.

Nachteile:

Falcon is missing key features that are offered natively on social platforms, such as carousel posts on Instagram, or Video Link Ads on Facebook. If new options are added to social platforms, Falcon needs to dedicate every resource to adding these options to their system as soon as possible. A few months of development is understandable, but anything beyond that is unacceptable and makes using the platform a waste of time.

Nathan
Marketing Executive Intern in UK
Essen & Trinken, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Good and easy to use, does the job (for the most part)

4,0 vor 3 Jahren

Vorteile:

Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having.

Nachteile:

Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself.

Penny
Head of Digital and Social Media in UK
Sport, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great on complex detail, not so great on basic reporting

4,0 vor 4 Jahren

Kommentare: Growing and understanding our audience is incredibly important - Falcon's tools allow us to do that.

Vorteile:

Audience insight/profile is very useful, as is the easy way to view key topics/words at a glance. Publishing tools also simple and easy to use.

Nachteile:

Some simple reporting functions are missing that most (much cheaper) tools offer - even the basic ability to see how many followers/likes your pages have across all connected platforms is not an easy task - you have to manually add everything up from different areas of the reporting tool. A much simpler dashboard is needed in addition to the detailed ones already available.

In Betracht gezogene Alternativen: Sprout, Buffer und Hootsuite

Warum Brandwatch gewählt wurde: Wanted more audience insight

Katy
Katy
Social Media Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Onlinemedien, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great all-around option!

4,0 vor 4 Jahren

Vorteile:

Ability to schedule posts ahead of time; copy posts from one platform to another. Our team has a dedicated representative.

Nachteile:

The mobile app is pretty useless. Sometimes customer service takes a while to get back to you.