Brandwatch Erfahrungen

Best in class software, easy to use, and feature-rich

Kommentare: We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Vorteile:

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started. While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options. Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments. The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Nachteile:

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Falcon Review

Kommentare: Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill.
Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues.

Vorteile:

The calendar overview Scheduling quite easily Being able to leave notes Having a team system

Nachteile:

The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault)

Review

Kommentare: It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

Vorteile:

The software is helpful to managing all social channels

Nachteile:

There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics.

In Betracht gezogene Alternativen: Sprout Social, Meltwater und Hootsuite

Zuvor genutzte Software: Sprout Social, Meltwater und Hootsuite

Gründe für den Wechsel zu Brandwatch: Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.

Would Highly Recommend

Kommentare: My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential!

Vorteile:

It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues.

Nachteile:

Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool.

Excellent so far!

Kommentare: Enjoying it so far, it meets all our needs and has great customer support.

Vorteile:

The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.

Nachteile:

I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.

Falcon.io makes it easy

Kommentare: It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.

Vorteile:

Very easy to use and the data collection is brilliant. Customer support is out of this world.

Nachteile:

Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.

In Betracht gezogene Alternativen: Synthesio und Talkwalker

Warum Brandwatch gewählt wurde: Tracx shut down.

Gründe für den Wechsel zu Brandwatch: Quality of the data was top notch. The tool is very easy to use and the support is out of this world.

Falcon Makes Our Social Media Life Easier

Vorteile:

I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.

Nachteile:

A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.

Good tool for cross-organization visibility

Vorteile:

I like that it's easy to use, and the capabilities within it are easily divided so everyone can find exactly what they need, when they need it.

Nachteile:

I find that on particular platforms, certain preferences I had set natively don't translate over to the tool. i.e. news feed targeting in Facebook, etc.

In Betracht gezogene Alternativen: Hootsuite

Warum Brandwatch gewählt wurde: The tool was too large for the what the organization needed. Price was also a factor.

Zuvor genutzte Software: Sprinklr

Good social media scheduler and monitoring system.

Vorteile:

I like the ease of scheduling social media posts. They tend to keep up with the platforms' changes pretty well.

Nachteile:

The analytics leave a little to be desired, though they do seem to be developing those capabilities at the moment.

Falcon.io is a One Stop Social Media Stop for Agencies

Kommentare: I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things!

Vorteile:

I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.

Nachteile:

Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.

Review...

Kommentare: Positive! Customer service is great and we're getting a lot of value out of the product. If the final few things we need were in the platform it would be perfect.

Vorteile:

The levels of data that are available for reporting. The publishing capabilities and how easy it is to publish.

Nachteile:

Dashboards should sort a lot of these, but having Twitter stats on a post by post basis, having greater analysis of labels, making it easier to retrospectively tag labels, and having dashboards which can show full content performance metrics that matter to us across all platforms (specifically Facebook, Twitter, Instagram, YouTube).

Must-Have for a Busy Agency

Kommentare: Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients.

Vorteile:

This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location.

Nachteile:

FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost."

Falcon Review

Vorteile:

I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.

Nachteile:

My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well.

In Betracht gezogene Alternativen: Sprout

Warum Brandwatch gewählt wurde: Wanted a more robust product

Zuvor genutzte Software: Agorapulse

All-in-one tool for social media

Kommentare: We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily.

Vorteile:

- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc.

Nachteile:

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

In Betracht gezogene Alternativen: Sprinklr, Emplifi Social Marketing Cloud, Percolate und CoSchedule Marketing Suite

Great and easy to use content planning tool

Vorteile:

Full range of features that enables you to set and previsualize

Nachteile:

Uncertainties around the figures shared due to non real time display

In Betracht gezogene Alternativen: Hootsuite

Warum Brandwatch gewählt wurde: Price, and tool more robust

Zuvor genutzte Software: Loomly

Gründe für den Wechsel zu Brandwatch: Easier user interface

Recommended!

Kommentare: I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.

Vorteile:

It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.

Nachteile:

There's some features that are limiting in the publish module but it isn't anything major.

Having a good flight with (the) Falcon ;-)

Kommentare: As a company we are very happy with Falcon, especially to be able to provide our international colleagues with content.

Vorteile:

Working with Falcon is "smooth" and very intuitive, it's easy to approve/deny content and we like the way of creating stock content for our international colleagues. Furthermore, the communication with the "Superninjas" works fast and their tips and tricks are mostly very helpful.

Nachteile:

The limited possibilities (e.g. no display of FB wall posts) of Falcon's Community Management.

Solid tool for social monitoring for both startups and enterprise-level users

Kommentare: We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Vorteile:

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier). Their support is also A1, with quick response times, and genuinely helpful support staff. The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Nachteile:

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers. Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Great product and helps a lot in social media management and scheduling

Kommentare: One feature to add would be having the ablility to retweet/share a post on specific or multiple channels at the same time.

Vorteile:

The ease of copying and scheduling multiple posts to different platforms. And the overall calendar view is a great way to see what is coming up and where you are missing things.

Nachteile:

Sometimes the measure feature does not match up with the original platforms which makes it difficult to keep track of results.

Lovely tool

Kommentare: I would describe myself as a satisfied user, who is still learning.

Vorteile:

I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.

Nachteile:

We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.

Good and easy to use, does the job (for the most part)

Vorteile:

Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having.

Nachteile:

Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself.

It's pretty good

Kommentare: I really like the experience on Falcon.io. It is easy and intuitive to create our daily publications. Our global team can work together around the world.

Vorteile:

The possibility of use all of our social media channels in one plataform. Easy to schedule and copy posts to another network. Content pool is really interesting to view what our team is working out. Stock and campaings.

Nachteile:

Some channels disconnect sometimes. Metrics and informations available is not too useful (at least for us).

Excellent software!

Kommentare: It’s been excellent

Vorteile:

Very easy to learn, very easy to continually use every day.

Nachteile:

There is nothing about this product that I do not like.

Brandwatch Soft Review

Kommentare: Thanks to dashbord, you can easily keep track of your account data. In addition, you have graphs to illustrate most figures. But unfortunately I wasn't able to get the French version of the software.

Vorteile:

The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands.

Nachteile:

It's a rather complex piece of software. Don't forget to get professional help at the beginning.

Very useful tool to analyze conversation on Twitter and Reddit

Vorteile:

It's great how you can automatically analyze sentiment using word clouds or topics.

Nachteile:

Sometimes takes very long time to get the data from a query to analyze conversations