Brandwatch Erfahrungen

Falcon.io Review

Kommentare: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Vorteile:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Nachteile:

It is very similar to other programs- but somewhat more expensive.

Take the time to explore

Kommentare: I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Vorteile:

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Nachteile:

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

High on price, low on features, awful product.

Kommentare: Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Vorteile:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Nachteile:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

In Betracht gezogene Alternativen: Sprout Social und Hootsuite

Warum Brandwatch gewählt wurde: Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Zuvor genutzte Software: X Pro, Later und Meta for Business

Gründe für den Wechsel zu Brandwatch: Price, promised features, ease of use.

Great but Pricy

Kommentare: I loved Brandwatch as a tool. I wish we ultimately chose it

Vorteile:

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Nachteile:

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

In Betracht gezogene Alternativen: Radarly und Sprinklr

Gründe für den Wechsel zu Brandwatch: We ended up going wi to radarly as it was very cost efficient

Good software, but limited on IG

Kommentare: I use Falcon to schedule social media posts for multiple clients.

Vorteile:

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Nachteile:

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Audience Engagement

Kommentare: Helps greatly with increasing overall audience engagement

Vorteile:

Workflow management automations are great.

Nachteile:

Ability to schedule to multiple platforms simultaneously

Brandwatch optimizes your time

Kommentare: Brandwatch has been very useful and has saved me a lot of time at work since I have been able to create content in advance and schedule its publication in order to reach more customers.

Vorteile:

I like it because with Brandwatch I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms.

Nachteile:

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Powerful social media monitoring

Kommentare: Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process.

Vorteile:

The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze.

Nachteile:

The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window.

Brandwatch Review

Kommentare: Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches.

Vorteile:

Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel.

Nachteile:

That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually.

Very useful tool to analyze conversation on Twitter and Reddit

Vorteile:

It's great how you can automatically analyze sentiment using word clouds or topics.

Nachteile:

Sometimes takes very long time to get the data from a query to analyze conversations

I am able to monitor my brands activity comfortably, this used to give me headache before.

Kommentare: So far so good, I don't have sleepless nights any more, Brandwatch has got me covered!

Vorteile:

I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis.

Nachteile:

Their plans can be a little expensive, other than that they provide a great service.

improving my brand

Kommentare: What really stands out from my experience with Brandwatch is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand.

Vorteile:

I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online.

Nachteile:

The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first.

Brandwatch

Kommentare: My experience with Brandwatch has been positive, as it offered robust social media listening and analytics tools that provided valuable insights for brand management. While there were challenges in terms of complexity and pricing, it significantly contributed to our understanding of online conversations and market trends.

Vorteile:

One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends.

Nachteile:

One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets.

Uncover Insights and Boost Your Brand Strategy with Brandwatch

Vorteile:

Brandwatch has become an invaluable tool to help me better understand my customer base. With it, I'm able to uncover insights that I never thought of before and accurately target customers with the right message. It's been a great asset in helping me boost my brand strategy and ensure that my messaging resonates with the right people. Highly recommend Brandwatch!

Nachteile:

I have not been able to identify any negative aspects so far.

Life is better with Falcon

Kommentare: Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management.

Vorteile:

An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were.

Nachteile:

We're still using native tools for ads, especially Facebook but can see this changing in time.

Great for Small - Medium Sized Business and Focused Monitoring

Kommentare: 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Vorteile:

Unlimited User Accounts, API Integrations, Excellent Customer Service

Nachteile:

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

User-friendly and great statistics - but needs more features

Kommentare: It is great when it comes to distribute assignments. And it is also great that you can get a very good view of all your different accounts. But it needs more features and problem solving.

Vorteile:

It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account.

Nachteile:

It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work.

Good platform with functionalities you'd expect

Kommentare: Overall a good experience with Falcon.io, just too expensive

Vorteile:

Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options

Nachteile:

When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once.

Buggy for the price

Kommentare: I think it was positive because it was cheaper than other enterprise level software for social media, but overall still quite expensive considering that it felt at times like an unfinished product.

Vorteile:

I like that it was cheaper than other enterprise software we were using (shoutlet/spredfast) to manage social media platforms.

Nachteile:

I think that it was still too pricey for what we got. It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs.

Falcon.io review

Kommentare: Community management is much easier with Falcon.io. Being able to easily collaborate with colleagues on tackling all comments helps the business improve its customer service.

Vorteile:

Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well.

Nachteile:

It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app.

In Betracht gezogene Alternativen: Hootsuite

Zuvor genutzte Software: Buffer

Amazing App

Kommentare: I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support.

Vorteile:

The customer support/build feature/analytics

Nachteile:

The build component is awesome but would be even better if you could create a specific URL to your brand

All-in-one tool for social media

Kommentare: We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily.

Vorteile:

- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc.

Nachteile:

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

In Betracht gezogene Alternativen: Sprinklr, Emplifi Social Marketing Cloud, Percolate und CoSchedule Marketing Suite

Very recommended social media management tool

Vorteile:

Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly.

Nachteile:

There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest.

Great and easy to use content planning tool

Vorteile:

Full range of features that enables you to set and previsualize

Nachteile:

Uncertainties around the figures shared due to non real time display

In Betracht gezogene Alternativen: Hootsuite

Warum Brandwatch gewählt wurde: Price, and tool more robust

Zuvor genutzte Software: Loomly

Gründe für den Wechsel zu Brandwatch: Easier user interface

Falcon.io has made my job so much easier!

Vorteile:

From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate. If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon!

Nachteile:

It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time.