AppsFlyer Erfahrungen

Most complete MMP solution in the app market

Kommentare: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

Vorteile:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

Nachteile:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

best MMP i have worked with

Vorteile:

The implementation of Appsflyer is done so easily and the support is awesome.

Nachteile:

it's complicated to setup SKAN for IOS apps

New Updates

Vorteile:

New addition of functions and updates on the Appsflyer.

Nachteile:

Technical glitch shown when we download the files.

Appsflyer Rock || Everyone Shock : )

Kommentare: My overall experience with Appsflyer is fine I've used Appsflyer more then any tracking platform.

Vorteile:

I like it's realtime analytics reports with smoothest tracking system. Which allow us to track all users behaviour and further in-app events.

Nachteile:

Honestly, not much to say here but a bit time taking while integrating to new media source partners specially with that handshake update : ( But it is also + point as if the POV is advt. here.

Great platform to review app attribution & reporting

Kommentare: Great, fantastic tool, easy to use & team is very helpful

Vorteile:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

Nachteile:

Need an easier way to visualise impact of web to app through dashboards

Huge improvement over Adjust

Kommentare: Much better experience than our last service, Adjust.

Vorteile:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

Nachteile:

Some of the reporting is difficult to process.

Excellent tracking tool

Kommentare: It is a great and complete platform to work with

Vorteile:

That you can track every app event and identify useless events with protect360

Nachteile:

I would like to improve audience exporting options

A must have platform for marketer who wants to track and optimize campaign on multiple marketing channels

Vorteile:

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Nachteile:

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Appsflyer: the backbone of marketing strategies

Vorteile:

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

Nachteile:

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

Best for Mobile App Attribution. Easy to Use.

Vorteile:

I like the simplicity and reliability of AppsFlyer. It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances. The user-friendly interface ensures that even those new to mobile analytics can effectively use the platform.

Nachteile:

Additional features can be quite expensive.

First time using an MMP, exceptional platform

Kommentare: We seriously couldn't be happier with our Appsflyer experience.

Vorteile:

- Industry trusted - Great functionality - Reliable & Consistent - Value for money - Fantastic customer support - Learning and certification

Nachteile:

Difficult to fault it so far. It was a bit confusing at the start but our rep gave me a fantastic onboarding and there's tonnes of education and training on the Appsflyer site. I proactively asked for onboarding training but maybe add some more tips or links to docs during the onboarding process?

Appsflyer: Mobile Marketing

Kommentare: I've been working with Mobile Marketing for over two years and I use Appsflyer every day in my work. I understand the accelerated growth of companies becoming mobile first, and that mobile ads are gaining more space in the market as a legitimate medium, but we often need to prove that we won't channelize or steal attributions from other channels, and I know how important a platform like Appsflyer is during this process. The level of detail about traffic gives us the opportunity to make more strategic decisions, as well as the Protect 360 feature which is a great anti-fraud ally.

Vorteile:

There are many features for measuring results, but the one I think is the most brilliant is Protect 360.

Nachteile:

I think the price ends up being unaffordable for many companies.

Appsflyer review

Kommentare: Easy to use and Excellent product overall.

Vorteile:

Comprehensive Attribution Robust Analytics Fraud Prevention Integration with Ad Networks Customizable Dashboards User-Friendly Interface Real-Time Data Support for Deep Linking

Nachteile:

Support and Documentation could be better.

STORI CARD - IVAN GARCIA

Kommentare: Good, I would recommend other colegues to use it

Vorteile:

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options. Finally there is tons of documentation and tech support.

Nachteile:

The integration with certain media partners is glitchi

Using Appsflyer for eCommerce Tracking

Vorteile:

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

Nachteile:

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Appsflyer review

Kommentare: So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.

Vorteile:

The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

Nachteile:

when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.

Essential platform for mobile marketing attribution

Kommentare: In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games.

Vorteile:

interface, usability, ease of analyzing data and exporting it.

Nachteile:

SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads.

My experience with AppsFlyer

Vorteile:

AppsFlyer provides a lot of information to make good choices.

Nachteile:

It has a very high cost. Although it adds value to muy business

Easy to use!

Kommentare: easy to use. the data match each other. parallel data available with panels

Vorteile:

skan overview section. i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

Nachteile:

custom dashboards section and frequent product failures

Low cost and great documentation

Kommentare: Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

Vorteile:

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

Nachteile:

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

Appsflyer Feedback

Kommentare: The overall experience is really good. We can track everything on it. It helps us know the fraud.

Vorteile:

We can track everything every conversion and which conversions is going to get fraud.

Nachteile:

The AppsFlyer gets down whenever we export many files in a day.

Improvement

Kommentare: It's easy to understand data and easy to use

Vorteile:

Fraud detection tool and Reporting criteria

Nachteile:

reporting view for Adnetworks so see every in-app events on dashboard.

Appsfler review

Vorteile:

The CSM is always responsive, and escalates issues when something urgent happens.

Nachteile:

The platform is expensive, the dashboards are very slow to load, not very convenient for reporting

Appsflyer makes the App marketing activity easy, faster and accurate

Vorteile:

Appsflyer UI is easy to use for our team members. The comprehensive reporting on dashboard helps track various in-app events very easily. The attribution mechanism is simple to understand. The partner support is best in the industry.

Nachteile:

Honestly nothing much comes to top of the list. Possibility of importing data from CRM to Appsflyer dashboard could be of real help.

Great product

Vorteile:

Appsflyer is a great MMP for mobile games.

Nachteile:

Additional features introduced on the platform are quite expensive.