Klaviyo Erfahrungen

Great option if budget is no concern

Kommentare: Klaviyo def helped me grow my email marketing revenue and helped grow my business overall. It syncs well with many platforms, like Shopify, which makes rolling out campaigns super quick and easy.

Vorteile:

Klaviyo was super easy to use. Platform was straightforward and easy to navigate. Customer service was always very responsive and helpful on any and every issue that I had. Findining freelancers to work on Klaviyo was also very easy.

Nachteile:

It starts to get really expensive quite quickly as your subscribers increase. I was paying $600 a month before I cancelled my account and that is why I cancelled my account. Bento is a much better option and a much better value, which is what I use now.

Pretty good software with just one reservation

Vorteile:

Integration abilities with other tools, flows/automation is very easy to setup, the tool is intuitive, other email tools do not offer SMS as well, so it is really good for e-commerce stores.

Nachteile:

Pricing, other ESPs are priced more economically, which is favourable for a startup that is trying to scale. At times it is hard to justify the monthly fixed cost if you've had a hard month.

Klaviyo Lost It's Edge

Kommentare: It started off great, however, over time we noticed some severe issues with email deliverability, and pair that with an outrageous pricing structure that seemed to increase every quarter, it makes for a very bad experience. The lack of human response when you have an issue, while paying a premium price, makes us not want to recommend Klaviyo to any of our clients.

Vorteile:

Their platform is robust, but their pricing plans are over the top, and it's no longer a good value.

Nachteile:

The cost and the lack of human support are two of the biggest dislikes about Klaviyo.

Good for beginners

Vorteile:

For automation, email sequences, and website pop-ups, Klaviyo is perfect. It is very easy to use and set up all of the things. One more thing, for website widgets, they don't have a watermark

Nachteile:

Before Klaviyo has 1K subscribers but they have recently decreased the maximum limit to just 250.

Easy to set-up tool - all-in-one marketing ecosystem that can be scaled

Kommentare: Very positive as we can also tap into a great network of freelancers / talent that knows the tool / ecosystem to answer any questions or execute specific projects for us.

Vorteile:

Easy of set-up stands out the most as we've used and set-up many tools for ourselves and our clients. Additionally, we love that the customer data platform is built in so that we have a vertically integrated one stp shop to analyze our customer or client's data at scale!

Nachteile:

It can be challenging for our junior marketing analysts to implement APIs and end-to-end campaigns, so we have to hire our freelancers / talent. So it is easy to set-up but to scale you most likely need to hire in some expertise on a hourly basis.

Many features

Kommentare: The ready to use templates of campaigns are very useful and had given us opportunity to test them all before activating campaigns. The usage of targeting correct customers helped us to see the points where we missed before.

Vorteile:

Klaviyo could be the best when it comes to behaviour based automations especially building customer profiles and targets the correct customers when creating and building the sms or e-mail campaigns. Also it can create and simulate campaigns before launching them and gives you a forecast for future months and years.

Nachteile:

Has lots of reporting and analytics features but customizing them are not so practical, high management might not see them appealing.

Great but ramps up in price VERY quickly!

Kommentare: Excellent, just wish it didn't feel like a nasty surprise to hit the higher levels of subscription.

Vorteile:

It's a great tool - Easy to set up templates and to create flows. Great for pop ups (means I had to use one app less!) too. Would recommend.

Nachteile:

It's such a good tool but it's such a shame that as soon as you start to ramp up, the price increase is quite substantial.

Klaviyo is a great emailing tool

Vorteile:

Klaviyo is a pillar of our marketing strategy now. It helped us optimize our turnover thanks to campaigns that are well received and automation that are easily customized.

Nachteile:

Klaviyo is a little expensive compared to sendinblue that we used before.

One of the best tools for Marketing campaigns

Vorteile:

- Despite me not being from Ecommerce, I can see this tool to be the best one to use on that usecase;- All in one solution for all of your troubles and the best thing, automate everything in-app or with the API- Easy to sync contacts with your CRM (In our case, Hubspot)

Nachteile:

- SMS and MMS features are not available in my country

Email Marketing Done Right

Kommentare: Klaviyo remains the best email marketing platform for businesses of all sizes in 2024. It offers a wide range of features, excellent customer support, and a free plan for smaller businesses

Vorteile:

Powerful segmentation, advanced automation, and excellent customer support

Nachteile:

Learning curve can be steep, pricing can be high for smaller businesses

Klaviyo Review - Best platform for online marketing

Kommentare: My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

Vorteile:

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Nachteile:

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Has everything an experienced marketer will need and more, but the slow/choppy UX is frustrating

Kommentare: Great! Although I’m very critical of their UX, Klaviyo makes up for it in the number of features it offers. Also a great platform for agencies, as it has a lot of built in reporting features.

Vorteile:

It has all the features that a seasoned marketer needs

Nachteile:

The user experience can often be slow and laggy unless you have a high end computer with lots of RAM. Probably the only bad thing about Klaviyo.

Best email app ever!

Kommentare: I have only been using Klaviyo for 3 months and I only wish I had discovered it before. If you sell online through an e-commerce platform give it a try! You will not regret it!

Vorteile:

I have nothing but good things to say about Klaviyo. It is filled with great features like no other email app I have seen before; it has a very friendly interface that makes email creation a breeze; excellent analytics and a very fair price. The other huge plus is their amazing customer service! They are on their toes waiting to help you! Superfast, super-efficient!

Nachteile:

I still have not learned to use this app in all its depth, but their triggers and segmentations are amazing. There is nothing not to like in this app.

Excellent Email Software

Kommentare: Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Vorteile:

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Nachteile:

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Klavyio could be better

Kommentare: It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Vorteile:

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Nachteile:

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

The Gold Standard for Shopify

Kommentare: The transition was fantastically simple, the IP warming was easy and everything about Klaviyo has made us happy so far.

Vorteile:

I greatly enjoy using Klaviyo. We've utilized MailChimp, Zaius and more in our quest for a long term ESP that we are happy with and Klaviyo has been it. It's not the cheapest out there but it certainly isn't the most expensive and it feels like you really get a good value for the advanced features. The Shopify integration is easy and seamless and the Live Chat customer service has been responsive and helpful everytime. Very pleased with them.

Nachteile:

Honestly, perhaps the only thing I don't like is that layout isn't as sleek as some of the other options but it's a very minor point.

Marketing Automation with support and deliverability concerns

Kommentare: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful. But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Vorteile:

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Nachteile:

Deliverability is a concern. Support is slow to respond.

an effective platform for keeping customers in the loop about all promotions.

Kommentare: Using Klaviyo has been a great asset to our team's email marketing efforts. Not only have we been able to keep customers abreast of our new updates, but the data we've collected has also allowed us to refine our approach in many ways.

Vorteile:

With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards.

Nachteile:

It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses.

A powerful tool to implement a unique advertising campaign via email and SMS

Kommentare: With Klaviyo, our e-mail and SMS marketing capabilities have evolved, and we can expand our marketing operations and target new segments of customers. With Klaviyo, we also have a library of analytics for all our previous campaigns, and we've taken advantage of it by keeping its flaws under scrutiny and continuous improvement.

Vorteile:

I love the fact that Klaviyo gives us multiple options so that we can filter existing and potential customers and send out promotions and alerts on a regular basis. I love Klaviyo's ability to categorize customers into multiple segments based on their data and past transaction history, allowing for unique email and SMS formatting to suit each segment's needs. I also like the fact that it is easy to create new campaigns by using the ready-made templates provided by Klaviyo, and I also like the ease of importing and preparing contact lists and also scheduling send dates. I appreciate the excellent reports that Klaviyo provides us with, which give us a comprehensive analysis of the interaction of customers with our campaigns, and we can determine by means of these reports the extent of the success of those campaigns.

Nachteile:

I haven't had any technical issues with Klaviyo. The user interface is very intuitive, all the tools are clear and easy to use, and I love the fact that there is a support team ready to help us and answer our queries at all times.

Klaviyo is 35% of our sales!

Vorteile:

Klaviyo is honestly amazing. We have 260,000 contacts and spend $2100 a month. I love how much revenue it generates for us!

Nachteile:

I would say just more integrations would help.

Klaviyo: my most dynamic and complete online store thanks to email and sms marketing.

Kommentare: I am an architecture student who took the subject "Web Programming" for a whole cycle of university and even though my main focus was not on digital marketing, throughout the course of that subject I was able to understand how tools like Klaviyo can be essential for the success of an online business or more specifically when we create an online store in Shopify. I had to gain new knowledge while creating and customizing email templates, as well as integrating subscription forms into websites and many more functionalities. Finally, by using klaviyo I got a broader vision of the potential of digital marketing tools and how they can be applied in different professional contexts despite not being directly my field of work.

Vorteile:

What I liked the most about this tool was that I was able to integrate it with Shopify and Leaflet to acquire email marketing, and it was really easy to use and I was able to create and automate email marketing campaigns efficiently. In addition, thanks to its advanced segmentation system, I was able to reach my target audience precisely, obtaining a higher opening and engagement rate. And another point that I found interesting is that it allowed me to use SMS marketing, despite the fact that this type of communication is not widely used today, I implemented it because it was a requirement of my homework at the university, but still I found it useful and interesting.

Nachteile:

The only bad thing I found about this tool was that as the number of subscribers increased, the cost of Klaviyo also increased considerably, which can be a problem for people or companies with no income. In my case, my university paid for everything. I had no problem.

Klaviyo

Kommentare: Email marketing. It is the best platform for email marketing.

Vorteile:

This is probably the best platform for email marketing I have ever tried. Well, I use it for my online store in order to send twice a week week newsletters to my customers' inboxes. Besides the multiple options that Klaviyo has, which makes it easy to give life to any pattern / combination of emails possibly out there, pricing is really fair, and they count with a free plan as well. Designing is also easy. I have fulfilled all my expectations when it was the time to create emails to be sent to customers. Something that I really like is the local time for delivering emails because sometimes customers have different time zones; if email is supposed to arrive at 9AM, then it would arrive at that time (for customers). Also, I have to mention the extense documentation that Klaviyo has. Customer service is through email, but they always answer back to you in as soon as 2 hours or less.

Nachteile:

They could make pricing a little more advantageous for their clients.

Overall pretty good but new features and fixing usability issues are non-existent

Kommentare: Good overall in terms of ease of use and the campaign builders but frustrating that stupid little issues aren't fixed for years and there's nothing new really. I think if you are just starting out with email automation or segmenting your contacts then Klaviyo is a great option.

Vorteile:

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Nachteile:

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

Advanced Segmentation Capabilities

Vorteile:

Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events.

Nachteile:

Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms.

The best all in one marketing automation platform

Kommentare: Enjoy using it and my number 1 email and sms marketing software and the ease of data syncing.

Vorteile:

love that you can combine email and sms marketing, the ecommerce automation, the prebuilt templates which helps first time user, social advertising and the integration of many different software. you can complete almost all your marketing on it and to grow your revenue.

Nachteile:

sometimes you come across some customer services rep that lack the ability. price increase