Klaviyo Erfahrungen

Better than mailchimp - no question

Kommentare: It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

Vorteile:

If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

Nachteile:

While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

Klaviyo is an absolute necessity if you own a growing/scaling brand.

Kommentare: Overall, very good and central if you are selling ecommerce and have a decent email list growing.

Vorteile:

Segmentation, strong integration with Shopify, Campaign and Flow management

Nachteile:

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

Marketing Automation with support and deliverability concerns

Kommentare: In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful. But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Vorteile:

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Nachteile:

Deliverability is a concern. Support is slow to respond.

Klaviyo to expand our email outreach

Kommentare: Good so far, it's just that we might end the long term relationship by the end of this year, since our monthly subscription keeps on increasing.

Vorteile:

We like that we are able to send mass emails while still complying to CAN-SPAM guidelines. We also like that we can create workflow to target specific audience based on their behaviour.

Nachteile:

We would prefer Klaviyo to be cheaper - it's getting more and more expensive and we might need to look for an alternative soon.

Great for email marketing, good returns when segmenting properly

Kommentare: It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Vorteile:

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Nachteile:

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

More Than Just Emails...

Vorteile:

Klaviyo provides a huge tech stack for e-com merchants underneath one umbrella - Email Campaigns, Flow Automations, Targeted Pop-ups, Customer Data Management and more. This reduces the need to duct-tape other tools together and helps deliver a more holistic experience for both the operator & consumers.

Nachteile:

SMS is a huge brand opportunity for many clients and can drive a high ROI. However, credits for brands outside of the US are on average 2x more expensive which does erode the return. If Klaviyo could find a way to standardise/stablise credit costs between countries, more merchants outside of the US might uptake vs other competitor brands.

Gets the Job Done

Kommentare: Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.

Vorteile:

It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.

Nachteile:

The set up and management are hard. There isn't a mobile app!

Great Email Tool

Kommentare: great service, support has been outstanding

Vorteile:

Simple to use and setup flows unlike other software, also great support

Nachteile:

Pricing seems a little high compared to others

Best email marketing platform we have used.

Kommentare: Migration and set up was long but relatively straightforward.

Vorteile:

Drag and drop editor functionality was the best that I have seen on any platform especially with the customisations that you can do with variances in desktop and mobile versions.

Nachteile:

We don't have a global view of all of our accounts. We do struggle to keep all 8 accounts up to the same standard as our main one.

Easy to implement, good a/b test features

Vorteile:

Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.

Nachteile:

The review form is only in one language.

Best CRM for ecommerce, Worst for Customer Support

Kommentare: With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Vorteile:

Fairly easy to learn for such powerful software Integration with Facebook Their native integrations and Not having to use Zapier for a lot of my integrations.

Nachteile:

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak. If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

Klaviyo Review - Best platform for online marketing

Kommentare: My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

Vorteile:

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Nachteile:

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Has everything an experienced marketer will need and more, but the slow/choppy UX is frustrating

Kommentare: Great! Although I’m very critical of their UX, Klaviyo makes up for it in the number of features it offers. Also a great platform for agencies, as it has a lot of built in reporting features.

Vorteile:

It has all the features that a seasoned marketer needs

Nachteile:

The user experience can often be slow and laggy unless you have a high end computer with lots of RAM. Probably the only bad thing about Klaviyo.

Completely transformed our ecomm presence!

Vorteile:

Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate!

Nachteile:

I would like to see more templates that can easily be customized, they have a great selection but I would love to see more!

Excellent Email Software

Kommentare: Such an impressive email service and compared to a much more expensive previous system was streets ahead. Granted there are better systems but for us the flows are perfect and for the next level of email campaign marketing you would need to spend a lot more

Vorteile:

The ease of set up and the ability to see results against the campaigns. it was up and running within 24hr and their onboarding was outstanding.

Nachteile:

To be honest very little however some of the email creative can be a little constrained. For the price it really is very good for those on a budget and with smaller CRMs. It may become more expensive if you have a lot of addresses as you pay per email user.

Good for beginners

Vorteile:

For automation, email sequences, and website pop-ups, Klaviyo is perfect. It is very easy to use and set up all of the things. One more thing, for website widgets, they don't have a watermark

Nachteile:

Before Klaviyo has 1K subscribers but they have recently decreased the maximum limit to just 250.

Upgrade from Mailchimp

Vorteile:

I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

Nachteile:

Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

Very good at its job

Vorteile:

It's software that is very easy to use once you get the hang of it. The flow management, template builder works very well. I would say that if you have an e-commerce store, Klaviyo is one of those key software to have. A/B testing also works very well. The newsletter forms also. Overall I had a great experience with this.

Nachteile:

The price is the worst part of it, for sure. And this is something that they would need to reconsider as someone who is starting out cannot use their services from the start. Someone starting out will go to another software, get used to that one, and even if they want to make the switch to Klaviyo after a while, it's not easy and they will stay with that worse software for a long time.

Great platform if you like data

Kommentare: Overall, Klaviyo is a platform that I recommend to almost all of my clients. Klaviyo has done a great job of improving its capabilities over the years.

Vorteile:

What I like the most about the Klaviyo Platform is the ability to understand user journeys and tie that directly to business objectives.

Nachteile:

It has a few quirks, like the dashboard not loading when you have a large amount of data but you can still export to a CSV file.

Use Klaviyo for dropshipping

Kommentare: I started the free trial and saw a great potential for my dropshipping store when I started doing emailing. so I got my account upgrade and my conversions raised up to 23% since then I use klaviyo in all my stores. Emailing marketing its a MUST in e-commerce so if you are starting into the business you really should consider in getting only the best o the best softwares out there because the better the help you have the better your business will be.

Vorteile:

I loved the feature of sending sms to my costumers at my drop shipping store. Its really easy and simple to use. Also I increased my conversions by 23% only by email marketing

Nachteile:

Really have not much to say about what I liked the least about this software because it. helped me out a lot for my drop shipping store.

Best tool for ecommerce

Vorteile:

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Nachteile:

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Definitely worth the money

Kommentare: Generally, I strongly suggest Klaviyo as an email showcasing and mechanization stage. The product's dashboard and following techniques are exceptionally clear, and assisted us with effectively checking development in email commitment/deals month-over-month.

Vorteile:

Klaviyo is the highest quality level in eCommerce email and SMS promoting on purpose. It fills in as a focal center point for all your client information and is the essential structure block for serious areas of strength for an and CLV methodology. It's incredibly strong with heaps of highlights to fit your advertising to your particular business case. I've additionally been extremely satisfied with Klaviyo's client assistance and instructive assets.

Nachteile:

Can we just be real - this isn't the least expensive email programming out there. For little eComm organizations that are simply beginning, it probably isn't the most ideal choice. The cost isn't legitimate except if you have a nice estimated rundown and traffic on your site. It's likewise intricate so there's a smidgen of an expectation to learn and adapt.

Overall pretty good but new features and fixing usability issues are non-existent

Kommentare: Good overall in terms of ease of use and the campaign builders but frustrating that stupid little issues aren't fixed for years and there's nothing new really. I think if you are just starting out with email automation or segmenting your contacts then Klaviyo is a great option.

Vorteile:

It's easy to set up and pretty easy to use. The segmentation is overall pretty good, covering most possible scenarios/properties to group contacts. Flows are quite easy to set up and the campaign drag and drop builder isn't bad.

Nachteile:

We have been using Klaviyo for at least 5 years and I can't think of all that much that has changed in that time. There are usability issues that I, and I'm sure others, brought up 3 or 4 years ago that are still there. They don't have any way to provide feedback or feature requests anymore (that I can see). It just feels a bit like they've got comfortable and aren't working on new features that their users really want/need. Everything just looks a little bit outdated now and I get really frustrated with the limitations of the software.

So Easy To Use!

Kommentare: My experience with Klaviyo has been great overall. We've seen positive changes to our account since implementation and appreciate how easy it is to use.

Vorteile:

It's extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.

Nachteile:

Aside from being very user-friendly on most fronts, building out email flows is a different story. This tends to be a time consuming process that is not as straightforward as it could be.

One of the Best ESPs

Kommentare: Klaviyo has been my rock when doing email marketing of any kind.

Vorteile:

It's easy to set things up be that your segments, your campaign emails, automation, or follow through with other programs.

Nachteile:

Wouldn't work with Yahoo Small Business. It would also sometimes throw junk HTML into my emails for no reason.