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Über Emarsys

Emarsys ist die beste Wissenschaft- und Ausführungs- Datenplattform für individuelle Personalisierung, die den Kundenwert maximiert.

Erfahre mehr über Emarsys

Zeigt 8 Bewertungen

Verifizierter Rezensent
Director of Marketing and IT in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A solid eCommerce ESP

5 vor 2 Jahren

Kommentare: Emarsys is an essential tool for email marketing and marketing automation at the enterprise-level. It integrates with eCommerce platforms, such as Magento. There is a learning curve to being a power user - this is not your typical ESP.

Vorteile:

Emarsys is a robust emails marketing platform for eCommerce stores with hundreds or thousands of products. It captures many data points from campaigns to website engagement to contact events. The feature I like most about Emarsys is their block-based email campaign creation interface. It supports advanced-level developing, giving you control over your email design.

Nachteile:

The price point is very high and competes at the enterprise-level pricing. For businesses with lots of transactions that drive multi-million dollar revenue, this is a no-brainer. For others, it's best to go with a more cost-effective solution.

Verifizierter Rezensent
Marketing Manager in UK
Verifizierter Nutzer auf LinkedIn
Übersetzung und Lokalisierung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Emarsys is great, if you know how to use it. It has a lot of strengths... but

4 vor 9 Monaten

Kommentare: Emarsys as a whole are great, the team are helpful and they do deliver on what they promise. My only issue with the system/product itself is the amount of work and training needed to learn how to use the system.

Vorteile:

It's great if you have a large database, with lots of segmented info which you can drill down into to get the most out of the system. However, if you are a small/medium-sized company with not a lot of in-depth information on your database, then this can fast become an expensive lesson to learn.

Nachteile:

The system has a lot of options and scenarios which you can build out which can sometimes become overwhelming for the marketing team.

Rachel B.
PCp in USA
Marktforschung, 201-500 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Did not come through on what was promised

2 vor 3 Jahren

Vorteile:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect. We had signed an agreement but failed to tell us that there was a function that they "actually" couldn't provide.

Nachteile:

Emarsys did not come through with what they had promised to my company for the amount of money they wanted to collect.

Verifizierter Rezensent
Senior Director of Ecommerce in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Very Robust CRM and ESP

5 vor 3 Jahren

Kommentare: We were on MailChimp before this, and wanted a system that gave us better analytics, plus allowed us to pull in customer behavioral data from our physical stores. Emarsys has been a great solution for this.

Vorteile:

We are able to view both our online and offline customer behavior and sales data in one place, which is critical to get a complete customer view. It's pretty easy to build emails using the drag and drop templates, I was able to get up and running in a day with little training. Also, shoutout to our account manager. She has been amazing and super helpful!

Nachteile:

Building an email automation can be tricky. If you want to use the same email for multiple sends, you have to create duplicates of the email. If you don't, and you try to add the same email to the automation workflow, it automatically duplicates the email and then it gets difficult to keep track of which email is which if you have to go back and make edits. Figuring out how this worked took a lot of time!

Sebastian R.
Sebastian R.
Media Market Development Manager in Deutschland
Verifizierter Nutzer auf LinkedIn
Medienproduktion, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

An outstanding E-marketing Tool

4 vor 3 Jahren

Kommentare: We are sending all of our massmailing (newsletter, sales, etc.) with emarsys and using it also for Marketing and Campaign automation and user Tracking.

Vorteile:

First i will mention the very good support. In addition, the tool regularly evolves around new features that really help to optimize marketing. Especially the new e-mail editor (VCE) is easy to use and offers many possibilities of personalization also for ecommerce. In combination with WebChannel and the possibilities of the automation center (node ​​programming), powerful marketing automation can be created.

Nachteile:

Sometimes the WebDokumentation is a bit tricky:-)

Christian E.
Christian E.
Team Lead CRM in Deutschland
Verifizierter Nutzer auf LinkedIn
Groߟhandel, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great and easy to use tool - not only Newsletters anymore

4 vor 3 Jahren

Kommentare: Great tool, easy to use and I like that they are always bringing new features and channels.

Vorteile:

- easy to oboard new users (good interface) - powerful automation center, easy to set up trigger campaigns - they are adding new channels (onsite, browser push, direct mailings) - responsive customer service team

Nachteile:

- feature requests take a long time to be implemented - extra costs for some minor tasks (like changes to the template or data exports)

Verifizierter Rezensent
Student Consultant in USA
Verifizierter Nutzer auf LinkedIn
Erneuerbare Energien & Umwelt, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

email marketing expert

4 vor 3 Jahren

Kommentare: I worked with Emarsys while building email campaigns for ebay for their US, UK and Germany customers. It was at that time on of the most versatile and easy to use applications. It can handle high volumes of email campaigns and can store campaigns for future references.

Vorteile:

ease of access, campaign management, easy UNICA sync, separate tabs for each step in the marketing email campaign building, campaign monitoring gets very easy. Developer can use dummy data to do a dry run and can check the efficiency of an email with different devices- android, apple, windows, Linux or Unix and with different screen resolutions.

Nachteile:

Limited features, cannot track the clicks, HTML editor is very basic, customer care is limited

Sean C.
CEO in USA
Finanzdienstleistungen, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Finally, software that does what they sell you

5 vor 4 Jahren

Vorteile:

There have been a lot of companies out there that claimed to solve 1:1 marketing, and all have fallen short. Emarsys is a rare platform that enables B2C companies to finally have a platform that the B2B world has had for a long time.

Nachteile:

The implementation time is pretty long. However, it's to be expected with a marketing channel as complex as B2C 1:1 email marketing.