SpyFu Erfahrungen

Must Use Tool for SEO & PPC

Kommentare: Must Use Tool for PPC & SEO work

Vorteile:

SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Nachteile:

The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

SpyFu - Great for SEO's Slightly Less Great for PPC's.

Kommentare: Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.

Vorteile:

The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.

Nachteile:

Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.

Lots of broken features

Kommentare: I have had a negative experience and will not be using SpyFu in the future.

Vorteile:

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Nachteile:

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Some of the best marketing insights on competitors' websites out there!

Vorteile:

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Nachteile:

Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

Amazing product, helps get valuable insights for a great price.

Vorteile:

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Nachteile:

I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Excellent Tool for Competitor Analysis

Vorteile:

I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Nachteile:

While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.

Great SEO Tool Value

Kommentare: When I need something that I cannot find, their customer support is there. I've enjoyed using SpyFu over the past 3 years and will continue using is as one of my SEO and AdWord tools.

Vorteile:

In comparison to other Ad and SEO tools, SpyFu offers a lot of great analytics. I like using it before taking on new clients to compare SEO and Ads. It also provides a great AdWords template to get started and the monthly reports and monitoring is good. Great value and tools!

Nachteile:

I wish it offered more local business tooling but I've found work-arounds to get what I need before starting a new project.

The Best SEO Spy Tool Available

Kommentare: SpyFu is an excellent SEO tool that should definitely be added to your existing kit of software.

Vorteile:

SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience. We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search. Site monitoring is a top feature of SpyFu, as well. Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap.

Nachteile:

I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it *seems* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience.

Best website to keep an eye on competitors

Kommentare: My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO & PPC campaigns.

Vorteile:

I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly.

Nachteile:

I feel the availability of some important metrics like CTR and SERP position can be added here.

Great Cost Effective Tool

Kommentare: Overall, I think is a greta tool for the value!

Vorteile:

Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void.

Nachteile:

You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about.

Love them (only using free version)

Kommentare: It helps me analyze our own site's SEO and PPC as well as our competitors super easily!

Vorteile:

I don't use them to spy on competition, I use them to also gauge how I'm doing too. I only use the free version but their dashboard and tools are so simple and insightful regardless!

Nachteile:

I only didn't like how costly it is, I won't be using this for the premium options, only the free options are good enough.

See behind the current on your competitors

Kommentare: They are the leaders in competitor keyword analysis, very positive experience.

Vorteile:

SpyFu allows you to see behind the current on your competitors. If you aren't using SpyFu someone is using it against you.

Nachteile:

It is limited in terms of all its tools compared to SEMRush but it is still the best in terms of keyword analysis.

SpyFu review

Vorteile:

For the SEO perspective I highly recommend this software it is easy to use.. and allows searches with keywords..and also with a fairly affordable price

Nachteile:

The price seems right and I don't find any other disadvantages

SpyFu review

Kommentare: it does the job well everything is well organized and attractive

Vorteile:

The keywords are really interesting it is a very good software for SEO very rich in features

Nachteile:

No drawbacks for the moment in any case

Good Search Scraping Tool

Kommentare: I really like it as a competitor analysis tool and as a way to view general progress in terms of search presence.

Vorteile:

I primarily used SpyFu to look at my own search presence and my competitors'. For that, it's pretty good as they scrape search results for a ton of keywords/queries. It was good from a benchmarking perspective to see where my site stacks up against the competition.

Nachteile:

The challenge with these kinds of tools is that "keywords" are not search queries. It's impossible to really know what exactly people are searching for online and where your website will end up in the search results. There are a lot of assumptions built into the reporting.

Hack AdWords with this Software

Kommentare: SpyFu saves us so much time on SEO and research work...

Vorteile:

Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

Nachteile:

It's a little expensive for small, small companies.

AWESOME platform for keyword research for Google Ads

Kommentare: SpyFu is a must have if you're building out a Google Ads strategy. Don't waste money on keywords and take the guessing out of what your competitors are bidding on!

Vorteile:

There are a lot of features you can use SpyFu for (such as comparing a website with a competitor) but the thing I use it the most for is when I'm doing keyword research to build out a Google Ads. SpyFu lets you spy (get it?) on your competitors to see what keywords they are bidding on, helping you not waste money and push your budget towards the keywords you want to fight for.

Nachteile:

I don't really have any cons. I guess my only con would be that the first few times I used SpyFu, it was a little overwhelming trying to understand all the data. But other than that, it's a great system.

Best Value SEO and SEM Tool Available

Kommentare: Spyfu's best feature is its price. It's unbeatable! If I were to subscribe to only one SEO/SEM tool. It would be Spyfu.

Vorteile:

I like the ability to see my competitors paid search ads. It's usually my first stop when starting a new campaign. I go to SpyFu to spark ideas and to validate my own ideas.

Nachteile:

It's not my favorite link building tool. I think you need the resources of an Ahrefs or SEMrush to get the most accurate insights.

SpyFu Review for Advertising Agency

Kommentare: We use this tool for our Paid Search campaigns across our agency and has been a great experience overall!

Vorteile:

Amazing competitive tool for Search Engine Marketing. Have the ability to type in a competitor's site and gain useful insights into their Search campaigns.

Nachteile:

There are limits with the free version so typically go gain in-depth Search analysis information you have to use the paid plans.

This is a great research tool for marketers - tons of info

Vorteile:

I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't)

Nachteile:

Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once.

Invaluable PPC Competitor Tool

Kommentare: Awesome experience, and can not speak higher about their PPC competitor insights. This is a must for any PPC manager

Vorteile:

SpyFu is an invaluable tool in any PPC and SEO managers toolbox. As a PPC manager, the competitor insights is the best out there. When reporting to clients or looking for new keywords to target, SpyFu is my go to.

Nachteile:

Not too many cons to report. One thing I wish they had was a competitive display ad analysis. This would be very helpful.

We use SpyFu for SEO keyword tracking and reporting.

Vorteile:

Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.

Nachteile:

SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.

The Best Way to Spy on Competitors

Kommentare: Competitor research. It reveals golden advertisements and backlinks.

Vorteile:

The best keyword analysis platform on the market. Interface is clean and intuitive. Allows me to find my competition's golden links.

Nachteile:

My biggest concern? If the competition starts spying on me with it, my secrets will be revealed. It's kind of like an SEO nuclear weapon...super powerful, but you only want it in your hands.

Valuable Tool

Kommentare: A valuable asset to our tool set.

Vorteile:

SpyFu looks at things slightly differently to other tools I use. This makes it a valuable asset when taking a holistic approach top SEO.

Nachteile:

The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

Good tool. Do you even need to pay for it?

Kommentare: Still like it. Still use the free tool, but often spend my money elsewhere.

Vorteile:

I have used this tool for a lot of years, and most of the time just for the info that you can get for free. When I have had a paid account it is valuable, but it seems like they fall behind, evidenced most by the design of their site.

Nachteile:

You can trust it, but it makes me wonder how accurate they are being. Again, update your site and look and feel, or else die with the rest of the decade-old sites.