Bewertet am 6.4.2019
One of the Better Keyword Tools I Make Regular Use Of
Kommentare: In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.
Vorteile: The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.
Nachteile: It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.
Antwort des Softwareanbieters
von SpyFu an 9.4.2019
Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!
Bewertet am 30.4.2019
SpyFu - Great for SEO's Slightly Less Great for PPC's.
Kommentare: Generally speaking, SpyFu has been great, it's a powerful tool, and often you'll run into clients who require this level of analysis both organically, and paid. I've come back time and time again over the last 10 years or so.
Vorteile: The UI is easy to navigate, and lots of ways to continue your search via finding more competitors, and looking at their competitors and so on. On the SEO side, this software is fairly indespensible, though it has competitors which do similar things at different price points. SpyFu however has been my go-to for many years, and having tested many of the competing products, especially during darker times for SEO many years ago, SpyFu did a quick job of staying current, which is one of the most important things for software like this. When there's changes to algorithms, or how we gather data, who's the most reliable source to get you that info? SpyFu has been that for me.
Nachteile: Generally the cost is prohibitive. More PPC level insights would be useful, but really they're working off whatever data they can get access to, and do a fairly good job of it. The only downside is many of the old Landing pages are not cached or visualized so when you click on the link to view the competitor's page, it doesnt exist more often than not. This feels like a huge waste of time.
Bewertet am 5.9.2019
Kommentare: I use SpyFu on a daily basis as a consultant. This tool makes it easy to use whether the client has decided to purchase the full paid version or continue using the free version. It makes it very easy to improve a clients meta-data, investigate into their keywords or potential Adwords that would improve their paid ads or PPC, or analyze their competitors and improve their SEO overall.
Vorteile: SpyFu is a fantastic search analytics tool. One of my favorite things is the features that this analytics tool gives you in their free version. They for starters have a fantastic keyword search tool. It gives fantastic keyword analytics for competitors, adwords buys and comparisons to what purchases your competitors have made. It also gives great keyword groupings for a domain or a specific keyword or search phrase. SpyFu also gives great SEO tools that make it easy to optimize your website from the paid version, but also from the fantastic free version as well.
Nachteile: I personally have not encountered many issues with this software. I personally love the tools that it gives. The only con I personally have is their free version has some limitations but their paid version is well worth the investment.
Bewertet am 3.12.2019
A Necessity for Competitor Analysis
Kommentare: Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands.
Vorteile: SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.
Nachteile: As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.
Bewertet am 9.9.2019
Kommentare: i think it's worth the free trial but I'd recommend trying out competition before buying
Vorteile: It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.
Nachteile: I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.
Bewertet am 27.9.2019
Good Search Scraping Tool
Kommentare: I really like it as a competitor analysis tool and as a way to view general progress in terms of search presence.
Vorteile: I primarily used SpyFu to look at my own search presence and my competitors'. For that, it's pretty good as they scrape search results for a ton of keywords/queries. It was good from a benchmarking perspective to see where my site stacks up against the competition.
Nachteile: The challenge with these kinds of tools is that "keywords" are not search queries. It's impossible to really know what exactly people are searching for online and where your website will end up in the search results. There are a lot of assumptions built into the reporting.
Bewertet am 6.12.2019
AWESOME platform for keyword research for Google Ads
Kommentare: SpyFu is a must have if you're building out a Google Ads strategy. Don't waste money on keywords and take the guessing out of what your competitors are bidding on!
Vorteile: There are a lot of features you can use SpyFu for (such as comparing a website with a competitor) but the thing I use it the most for is when I'm doing keyword research to build out a Google Ads. SpyFu lets you spy (get it?) on your competitors to see what keywords they are bidding on, helping you not waste money and push your budget towards the keywords you want to fight for.
Nachteile: I don't really have any cons. I guess my only con would be that the first few times I used SpyFu, it was a little overwhelming trying to understand all the data. But other than that, it's a great system.
Antwort des Softwareanbieters
von SpyFu an 13.12.2019
Thank you for your kind words about SpyFu! We're very happy to be part of your toolset.
Bewertet am 26.8.2019
SpyFu Review for Advertising Agency
Kommentare: We use this tool for our Paid Search campaigns across our agency and has been a great experience overall!
Vorteile: Amazing competitive tool for Search Engine Marketing. Have the ability to type in a competitor's site and gain useful insights into their Search campaigns.
Nachteile: There are limits with the free version so typically go gain in-depth Search analysis information you have to use the paid plans.
Bewertet am 20.12.2019
Great insights when speaking to potential clients
Vorteile: The insights it provides on ad spend for competitors of my prospects.
Nachteile: Limitations of the free tools. We ended up paying, but for what we were using it for it didn't seem like we were getting the full use of it. I can't really complain about that though. They've got to make money somehow.
Bewertet am 4.6.2019
Smooth SEO tool
Aditya prakhar S.
Kommentare: Best service with immediate response
Vorteile: Very Smooth tool for SEO optimization and can be used for SEM also
Nachteile: Best in call tool for Paid and organic traffic with no flaws
Bewertet am 14.10.2018
Full of actionable information for SEO!
Kommentare: Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.
Vorteile: This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!
Nachteile: A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.
Bewertet am 11.6.2018
Great SEO tool for the price - gives you great data on competitors
Kommentare: I've been able to gain an edge over my competition by seeing what they're doing and what's working. I've also been able to build a list of negative keywords to avoid paying for needless clicks in my PPC campaigns.
Vorteile: I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.
Nachteile: I'm not a fan of their lead generation tool because it doesn't filter out as many businesses as I'd like. I also think that they should offer better keyword ranking tools, such as segmenting based on search engine. For example, you might rank #1 in Bing for a certain keyword and #2 in Google. This would be helpful information to know so you can focus on the appropriate traffic source.
Bewertet am 7.11.2018
Competitor Analysis? No problemo
Kommentare: SpyFu provides you with tons of data about any website you enter. It all comes down to how you use that information to improve your website's ranking and SERPs. The tool itself is great.
I have been using SpyFu for years now. It is one of the best competitor analysis tools out there. I mainly use it to see for what keywords my competitors rank for and where they get their backlinks from. This is, however, just the basics. You can do a lot more with SpyFu.
1. Find keywords for PPC. See what keywords your competitor is targeting in a PPC campaign and what it is paying for those keywords.
2.AdWords analysis will give you an overview of any website's AdWords campaign and how it is going for them.
3. SERP analysis is another great area where SpyFu will help you identify keywords and SERP position of your competitors.
1. Most often, the data that SpyFu pulls is outdated. This is one area where they need to work.
2. You get to see PPC details of AdWords only. No Facebook, Bing, or other PPC networks.
Bewertet am 28.4.2018
Must Use Tool for SEO & PPC
Kommentare: Must Use Tool for PPC & SEO work
Vorteile: SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.
Nachteile: The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.
Bewertet am 29.8.2019
Nothing Like Being Able to Spy on the Competition
Kommentare: I have a wonderful experience with SpyFu. It changed my life for the better.
Vorteile: With SpyFu I can see what my competition is doing and not have to recreate the wheel. SpyFu makes adding keywords and advertising campaigns a snap.
Nachteile: I really love this software. There are some in the industry that try to compete but this one is by far the best.
Bewertet am 27.9.2018
Some of the best marketing insights on competitors' websites out there!
Hans p. H.
Vorteile: SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.
Nachteile: Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.
Bewertet am 1.8.2018
Amazing product, helps get valuable insights for a great price.
'rowdie' mitch G.
Vorteile: I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.
Nachteile: I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.
Bewertet am 6.5.2018
Excellent Tool for Competitor Analysis
Vorteile: I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.
Nachteile: While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.
Bewertet am 19.1.2018
Kommentare: We use this regularly and it helps us to keep a good ides of how our company is doing in comparison.
Vorteile: Our company has been utilizing this site for some time now and is has been very helpful to have a good idea of comparison for other company's like us.
Bewertet am 4.12.2018
Great SEO Tool Value
Randy j L.
Kommentare: When I need something that I cannot find, their customer support is there. I've enjoyed using SpyFu over the past 3 years and will continue using is as one of my SEO and AdWord tools.
Vorteile: In comparison to other Ad and SEO tools, SpyFu offers a lot of great analytics. I like using it before taking on new clients to compare SEO and Ads. It also provides a great AdWords template to get started and the monthly reports and monitoring is good. Great value and tools!
Nachteile: I wish it offered more local business tooling but I've found work-arounds to get what I need before starting a new project.
Bewertet am 11.11.2018
The Best SEO Spy Tool Available
Kommentare: SpyFu is an excellent SEO tool that should definitely be added to your existing kit of software.
Vorteile: SpyFu enables keyword research and planning by essentially spying on your competitors. The entire process with SpyFu is painless and simple considering a perfectly fluid website and user experience. We particularly benefit from the PPC/CPC metrics that help us target particular keywords in paid search. Site monitoring is a top feature of SpyFu, as well. Essentially, you can log in and see what your biggest competitors are doing on a daily basis. It's incredible and it helps narrow the gap.
Nachteile: I find the data to be unreliable at times. It wasn't necessarily a bad thing, considering that it *seems* accurate for the most part. But it is an estimation service. Some of the metrics can also be a little confusing, but with practice it becomes a better experience.
Bewertet am 22.8.2019
Hack AdWords with this Software
Kommentare: SpyFu saves us so much time on SEO and research work...
Vorteile: Honestly, I love SpyFu. They are so good at what they provide, which is a search and analysis of competitor's keywords and adwords/SEO patterns. I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.
Nachteile: It's a little expensive for small, small companies.
Antwort des Softwareanbieters
von SpyFu an 26.8.2019
Thank you for the kind words, Danielle! We love to hear that you're keeping up with the big guys so well. Keep at 'em!
Bewertet am 16.10.2018
Great Cost Effective Tool
Kommentare: Overall, I think is a greta tool for the value!
Vorteile: Really reasonably priced. Much of the digital marketing realm is aimed to mid and large companies, which prices smaller companies out their products. SpyFu helps fill this void.
Nachteile: You get what they give and the customization for what you want is limited. I would love to create my own custom keyword lists and track custom competitors over time. There are SERP competitors/results that I am not interested in and think it would a stronger tool, if you could bring down the keywords and competitors you care about.
Bewertet am 10.10.2018
Providing us High Quality SEM Keywords
Kommentare: Helps me get more keywords to bid against without doing too much research.
Vorteile: Really useful to get ideas from competitors. A little bit more complicated than one click, but it gives me good direction to do more research. Combined with SEMRush or something similar, you can get a lot of intel.
Nachteile: Put more emphasis into your core differentiator, the PPC research tool. Also, a high level report on what's important/best recommendations would make it easier for me to use.
Bewertet am 11.6.2018
Great Competitor Analysis Tool
Kommentare: If you need to compare your company to your industry, this is 100% the way to do that.
Vorteile: I mostly use this tool for competitor analysis and it is fantastic. We constantly get new keywords and ad copy from SpyFu while looking at our competitors in our industry. I also use this for working with new clients. It helps me gain perspective on any industry.
Nachteile: There really isn't anything that I do not like about this software. I have recommended it to many people who own and run businesses and it works very well.