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seit 15 Jahren bei der Softwareauswahl

Über Taboola

Cloudbasierte Discovery-Lösung zur Steigerung des Traffics, Monetarisierung von Inhalten und Steigerung des Zielgruppenengagements.

Erfahre mehr über Taboola

Vorteile:

Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Nachteile:

The UI is not pretty to look at, navigating can be difficult.

Bewertungen zu Taboola

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,3
Kundenservice
4,2
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,1

Weiterempfehlungsquote

8,2/10

Taboola hat eine Gesamtbewertung von 4,3 von 5 Sternen basierend auf 27 Nutzerbewertungen auf Capterra.

Nutzerbewertungen filtern (27)

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Nutzerbewertungen filtern (27)

Lior
Wachstum-Projektmanager in Deutschland
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Schneller und hilfreicher Support

5,0 vor 7 Monaten

Vorteile:

Der Support war da, als ich ein technisches Problem mit meiner Pixel-Installation hatte. Sie konnten sofort eine Lösung vorschlagen, um meine E-Commerce-Kampagne wieder ordnungsgemäß zum Laufen zu bringen.

Nachteile:

Wir haben mit Taboola großartige Ergebnisse erzielt, allerdings würde ich mir einige Verbesserungen in der Benutzeroberfläche wünschen.

Christian
Direktor in Israel
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Einfache Möglichkeit, auf Premium-Nachrichtenseiten zu werben.

5,0 vor 6 Monaten

Vorteile:

Wir hatten großen Erfolg damit, Taboola als Teil einer integrierten Online- und Offline-Kampagne hinzuzufügen. Es gibt keinen einfacheren Weg, Ihre Anzeigen auf führenden Inlands- und internationalen Websites zu platzieren.

Nachteile:

Ich würde gerne noch genauere Targeting-Optionen sehen - obwohl sich dies ständig zu verbessern scheint.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

4 years and counting!

5,0 vor 6 Monaten

Vorteile:

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Nachteile:

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Randy
Executive Business Consultant in USA
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Allow Taboola to do ALL of the Heavy Lifting

5,0 vor 2 Wochen Neu

Kommentare: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Vorteile:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Nachteile:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Jay
data analyst in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mediocre experience

3,0 vor 2 Jahren

Vorteile:

We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.

Nachteile:

We switched to PulsePoint and preferred both the traffic we got AND the user interface.

Corinna
Managing Director in Deutschland
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Valuable partner and innovative platform for performance marketers

5,0 vor 2 Monaten

Vorteile:

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Nachteile:

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Jos
Founder and Managing Director in Niederlande
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Significant success working with Taboola and Maximize Conversions bidding strategy

5,0 vor 3 Monaten

Vorteile:

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Nachteile:

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Koren
Campaign manager in Israel
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Taboola helped me improve my performace

5,0 vor 7 Monaten

Kommentare: Great experience the platform is easy to use and provide great results.

Vorteile:

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Nachteile:

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Ricardo
CEO in Brasilien
Internet, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Rikroses

5,0 vor 6 Monaten

Kommentare: I'm still starting and I don't have much information

Vorteile:

Taboola is easy to use and have a great support

Nachteile:

selection of language sites other than the country of origin of the campaign

Suraj
Senior Paid Media Executive in Indien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Best Product for Marketing

4,0 vor 9 Monaten

Vorteile:

site bidding features was best for me. And Yes integration with our business process was smooth with taboola.

Nachteile:

Unlike other platform taboola dont offer option to make ad sets it would be easy to manage campaigns if it has that missing option.

Nikhil
Media Buyer in Indien
Marketing & Werbung, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Best Experience

5,0 vor 4 Monaten

Vorteile:

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly. Overall I like everything about Taboola, but I'm a user with less experience here. As by more experience I'll share more details about other feathers here.

Nachteile:

I want Taboola to increase thr speed of adding funds, for me it takes whole 24hours to add in balance. I hope that will improve soon.

Fabiola
Fabiola
Project Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Advertising - not so effective

4,0 vor 3 Jahren

Kommentare: It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Vorteile:

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Nachteile:

What i don't like is that it does not have so much credibility so people don't click a lot on them

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Buena opción

5,0 vor 2 Jahren

Vorteile:

Usamos Taboola para promocionar nuestro eCommerce. Es una buena herramienta sobretodo para trabajar la parte awarness.

Nachteile:

Quizás para algunos negocios no funciona, viene muy bien para proyectos de marketing viral, para ecommerce hay que trabajar bien la campaña, a nosotros no nos fue posible rentabilizar la campañas, en otras palabras, no logramos generar muchas ventas.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Versicherung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

A great product depending on where you are located

5,0 vor 3 Jahren

Kommentare: A good experience and hope to grow together with Taboola.

Vorteile:

We love to be able to target new audiences with Taboola and especially take advantage of its demographic and language targeting.

Nachteile:

Depending on which country you setup the account you can get various levels of support. We prefer the self serve type of accounts.

Andrea
Marketing in Italien
Möbel, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Affordable and gets the job done

5,0 vor 11 Monaten

Kommentare: I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.

Vorteile:

Taboola is for everyone's pocket, based on the goals you want to achieve. The traffic that leads to the website is a second interesting traffic item. Targeting options are multiple. The support is efficient and fast, they answered my emails in half a day.

Nachteile:

The UI is not pretty to look at, navigating can be difficult. A big con is that you cannot appear on a specific website but it depends on the user's experience.

James
CEO in USA
Kunst & Handwerk, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Pure Bot Traffic

1,0 vor 5 Jahren

Kommentare: Disappointing!

Vorteile:

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Nachteile:

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

Jalen
Admin in USA
Bekleidung & Mode, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

It can just be me...

4,0 vor 4 Monaten

Kommentare: Overall I believe this is a great opportunity but those who are struggling should be able to chat with an professional and get help

Vorteile:

Starting setup is easy and self efficient.

Nachteile:

It hard getting my revenue. I'm paying more than what I am getting back.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Sicherheit & Untersuchungen, 11–50 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Mind blowing product! You rock!

5,0 vor 7 Monaten

Kommentare: Awesome! Good job

Vorteile:

It took about a day to get the ads and landing pages approved. Once the algorithms had some time to understand the best placements, our campaigns started bringing in positive ROI.

Nachteile:

The dashboard is pretty easy to use, and will look familiar to anyone who's run campaigns with Meta or Google. But I think there's still room for improvement in the UI in some areas. An account manager reached out and made some suggestions which lowered the CPC, which is always welcome. Overall a positive experience, so far.

Franz
Conductor in Deutschland
Musik, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

First contact

5,0 vor 3 Monaten

Vorteile:

support was very fast and excellent. Thank you.

Nachteile:

was too complicate for me, i´m not expert in internet and IT

Gerson
Cantor in Brasilien
Musik, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Maravilhoso

5,0 vor 2 Monaten Neu

Vorteile:

Plataforma de anuncio diferente das outras

Nachteile:

Essa pergunta não se encaixa em meu ponto de vista

roberto
dirigente in Italien
Bildende Kunst, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

buono

4,0 vor 7 Monaten

Vorteile:

l'assistenza abbastanza veloce nelle risposte

Nachteile:

UNA TRADUZIONE non molto accessibile - ciao

Mara Rubia
Review Taboola in Brasilien
Vorstandsbüro, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Review Taboola

3,0 vor 3 Jahren

Kommentare: I use Taboola to promote my online product store.

Vorteile:

What I liked the most was the possibility of advertising my marketing campaigns to thousands of people in an easier way.

Nachteile:

At the beginning I had a bit of difficulty using it, I needed to look for help on You Tube, but in the end I learned how to do campaigns.

Blake
Blake
Marketing and Ecommerce in USA
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Hard to find a winner, and get approvals, but can work with a lot of testing

4,0 vor 5 Jahren

Vorteile:

The traffic is super cheap, once you get it up and running. You can just set a bid and you're good to go.

Nachteile:

Super hard to get approvals, even on a clean, compliant lander. Support is slow to respond as well.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Content distribution network with some high quality placements

4,0 vor 6 Jahren

Vorteile:

I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider). It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

Nachteile:

Spam. Along with the good placements there is also a lot of spammy placements, which drives spam referral traffic and can sway your campaign data. However it is possible to filter these out from the report.

Rajdeep
FOUNDER in Indien
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Good native advertising platform

4,0 vor 6 Monaten

Kommentare: Overall good.

Vorteile:

Easy onboard, campaign creation, reporting, payment method edit facility

Nachteile:

Waiting period for funds to be credited, delayed response, audience creation