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seit 15 Jahren bei der Softwareauswahl

Über Taboola

Cloudbasierte Discovery-Lösung zur Steigerung des Traffics, Monetarisierung von Inhalten und Steigerung des Zielgruppenengagements.

Erfahre mehr über Taboola

Vorteile:

Taboola offers a really cheap CPC. The dashboard is really easy to use, super intuitive.

Nachteile:

The UI is not pretty to look at, navigating can be difficult.

Bewertungen zu Taboola

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,3
Kundenservice
4,4
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,2

Weiterempfehlungsquote

8,4/10

Taboola hat eine Gesamtbewertung von 4,3 von 5 Sternen basierend auf 40 Nutzerbewertungen auf Capterra.

Nutzerbewertungen filtern (40)

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Nutzerbewertungen filtern (40)

Lior
Wachstum-Projektmanager in Deutschland
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Schneller und hilfreicher Support

5,0 vor 10 Monaten

Vorteile:

Der Support war da, als ich ein technisches Problem mit meiner Pixel-Installation hatte. Sie konnten sofort eine Lösung vorschlagen, um meine E-Commerce-Kampagne wieder ordnungsgemäß zum Laufen zu bringen.

Nachteile:

Wir haben mit Taboola großartige Ergebnisse erzielt, allerdings würde ich mir einige Verbesserungen in der Benutzeroberfläche wünschen.

Christian
Direktor in Israel
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Einfache Möglichkeit, auf Premium-Nachrichtenseiten zu werben.

5,0 vor 10 Monaten

Vorteile:

Wir hatten großen Erfolg damit, Taboola als Teil einer integrierten Online- und Offline-Kampagne hinzuzufügen. Es gibt keinen einfacheren Weg, Ihre Anzeigen auf führenden Inlands- und internationalen Websites zu platzieren.

Nachteile:

Ich würde gerne noch genauere Targeting-Optionen sehen - obwohl sich dies ständig zu verbessern scheint.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

4 years and counting!

5,0 vor 10 Monaten

Vorteile:

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Nachteile:

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

ELias
Founder in Israel
Internet, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great source with scale

5,0 vor 2 Wochen Neu

Vorteile:

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Nachteile:

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Greg
Marketing Lead in USA
Finanzdienstleistungen, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Greg's review - 5 stars

3,0 vor 3 Monaten

Kommentare: Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Vorteile:

Easy to use, with complete transparency. Thats all I have to say about that.

Nachteile:

There are a lot of bugs in the UI. Thats all I have to say about that

Ryan
Director of Paid Media in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great Platform for Native Advertising

4,0 vor 3 Monaten

Kommentare: Overall, we are extremely pleased with how many leads Taboola had provided our client.

Vorteile:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Nachteile:

The reporting features could be improved greatly, taking learnings from other DSPs.

Eitan
Director of Content Distribution in Israel
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Taboola great advertising product

5,0 vor 2 Wochen Neu

Kommentare: Very positive experience getting good results and scaling out business

Vorteile:

Huge inventory, Great conversions, good policy system

Nachteile:

Slow UI compared to similar products, improved a little bit since moving to the new UI

Husain
Director in Indien
Rundfunkmedien, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Native platform I have used till now.

5,0 vor 2 Wochen Neu

Vorteile:

Multiple number of sites & huge amount of traffic for every country.

Nachteile:

Sometimes interface being slow or stuck.

Mohammed Ali
Senior Manager in Indien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Taboolateral

3,0 vor 3 Monaten

Kommentare: Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Vorteile:

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Nachteile:

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Sheldon
Marketing Director in Kanada
Automotive, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

My First Experience With Taboola

5,0 vor 2 Wochen Neu

Vorteile:

I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.

Nachteile:

I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

Fabiola
Fabiola
Project Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Advertising - not so effective

4,0 vor 3 Jahren

Kommentare: It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Vorteile:

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Nachteile:

What i don't like is that it does not have so much credibility so people don't click a lot on them

Yuri
head os growth and media in Brasilien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Review by Yuri Campos igaming

4,0 vor 2 Wochen Neu

Vorteile:

The account management and middle term results

Nachteile:

Whatsapp communication methods, i prefer slack and email

Corinna
Managing Director in Deutschland
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Valuable partner and innovative platform for performance marketers

5,0 vor 6 Monaten

Vorteile:

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Nachteile:

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Randy
Executive Business Consultant in USA
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Allow Taboola to do ALL of the Heavy Lifting

5,0 vor 4 Monaten

Kommentare: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Vorteile:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Nachteile:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Jos
Founder and Managing Director in Niederlande
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Significant success working with Taboola and Maximize Conversions bidding strategy

5,0 vor 7 Monaten

Vorteile:

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Nachteile:

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Rishi
Owner in Kanada
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use and effective

5,0 letzte Woche Neu

Kommentare: It’s been a good experience with measurable insights.

Vorteile:

The account manager relationship is valuable and we always have someone to address issues.

Nachteile:

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Koren
Campaign manager in Israel
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Taboola helped me improve my performace

5,0 vor 11 Monaten

Kommentare: Great experience the platform is easy to use and provide great results.

Vorteile:

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Nachteile:

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Buena opción

5,0 vor 2 Jahren

Vorteile:

Usamos Taboola para promocionar nuestro eCommerce. Es una buena herramienta sobretodo para trabajar la parte awarness.

Nachteile:

Quizás para algunos negocios no funciona, viene muy bien para proyectos de marketing viral, para ecommerce hay que trabajar bien la campaña, a nosotros no nos fue posible rentabilizar la campañas, en otras palabras, no logramos generar muchas ventas.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Versicherung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

A great product depending on where you are located

5,0 vor 3 Jahren

Kommentare: A good experience and hope to grow together with Taboola.

Vorteile:

We love to be able to target new audiences with Taboola and especially take advantage of its demographic and language targeting.

Nachteile:

Depending on which country you setup the account you can get various levels of support. We prefer the self serve type of accounts.

Ricardo
CEO in Brasilien
Internet, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Rikroses

5,0 vor 10 Monaten

Kommentare: I'm still starting and I don't have much information

Vorteile:

Taboola is easy to use and have a great support

Nachteile:

selection of language sites other than the country of origin of the campaign

Suraj
Senior Paid Media Executive in Indien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Best Product for Marketing

4,0 letztes Jahr

Vorteile:

site bidding features was best for me. And Yes integration with our business process was smooth with taboola.

Nachteile:

Unlike other platform taboola dont offer option to make ad sets it would be easy to manage campaigns if it has that missing option.

Nikhil
Media Buyer in Indien
Marketing & Werbung, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Best Experience

5,0 vor 8 Monaten

Vorteile:

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly. Overall I like everything about Taboola, but I'm a user with less experience here. As by more experience I'll share more details about other feathers here.

Nachteile:

I want Taboola to increase thr speed of adding funds, for me it takes whole 24hours to add in balance. I hope that will improve soon.

Jay
data analyst in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mediocre experience

3,0 vor 2 Jahren

Vorteile:

We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.

Nachteile:

We switched to PulsePoint and preferred both the traffic we got AND the user interface.

Phattarapol
Phattarapol
Group Digital Marketing Manager in Thailand
Verifizierter Nutzer auf LinkedIn
Gastgewerbe, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Drive More Awareness Right Target

4,0 letzte Woche Neu

Vorteile:

Ads placement to reach the right target all segments

Nachteile:

confused to set up first time and dashboard

Andrea
Marketing in Italien
Möbel, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Affordable and gets the job done

5,0 letztes Jahr

Kommentare: I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.

Vorteile:

Taboola is for everyone's pocket, based on the goals you want to achieve. The traffic that leads to the website is a second interesting traffic item. Targeting options are multiple. The support is efficient and fast, they answered my emails in half a day.

Nachteile:

The UI is not pretty to look at, navigating can be difficult. A big con is that you cannot appear on a specific website but it depends on the user's experience.