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Über Taboola

Cloudbasierte Discovery-Lösung zur Steigerung des Traffics, Monetarisierung von Inhalten und Steigerung des Zielgruppenengagements.

Erfahre mehr über Taboola

Vorteile:

Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Nachteile:

What i don't like is that it does not have so much credibility so people don't click a lot on them.

Bewertungen zu Taboola

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,4
Kundenservice
4,5
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,3

Weiterempfehlungsquote

8,6/10

Taboola hat eine Gesamtbewertung von 4,4 von 5 Sternen basierend auf 49 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (49)

Lior
Wachstum-Projektmanager in Deutschland
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Schneller und hilfreicher Support

5,0 letztes Jahr

Vorteile:

Der Support war da, als ich ein technisches Problem mit meiner Pixel-Installation hatte. Sie konnten sofort eine Lösung vorschlagen, um meine E-Commerce-Kampagne wieder ordnungsgemäß zum Laufen zu bringen.

Nachteile:

Wir haben mit Taboola großartige Ergebnisse erzielt, allerdings würde ich mir einige Verbesserungen in der Benutzeroberfläche wünschen.

Christian
Direktor in Israel
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Einfache Möglichkeit, auf Premium-Nachrichtenseiten zu werben.

5,0 letztes Jahr

Vorteile:

Wir hatten großen Erfolg damit, Taboola als Teil einer integrierten Online- und Offline-Kampagne hinzuzufügen. Es gibt keinen einfacheren Weg, Ihre Anzeigen auf führenden Inlands- und internationalen Websites zu platzieren.

Nachteile:

Ich würde gerne noch genauere Targeting-Optionen sehen - obwohl sich dies ständig zu verbessern scheint.

Mont
Mont
Digital Marketing Consultant in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

The best native traffic partner

5,0 vor 2 Monaten Neu

Kommentare: Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Vorteile:

Easy to use interface, full insight into sources, excellent UTM support. Real traffic.

Nachteile:

The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.

Eleni
Client relationship director in Australien
Buchhaltung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Taboola is a game changer compared to other display products!

5,0 vor 2 Monaten Neu

Kommentare: Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Vorteile:

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Nachteile:

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

Greg
Marketing Lead in USA
Finanzdienstleistungen, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Greg's review - 5 stars

3,0 vor 8 Monaten

Kommentare: Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Vorteile:

Easy to use, with complete transparency. Thats all I have to say about that.

Nachteile:

There are a lot of bugs in the UI. Thats all I have to say about that

Ed
Ed
Senior Campaign Manager in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Taboola is an incredible publisher partner in helping us amplify branded content

5,0 vor 4 Monaten

Vorteile:

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Nachteile:

We have never had a negative experience with Taboola

Ryan
Director of Paid Media in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great Platform for Native Advertising

4,0 vor 8 Monaten

Kommentare: Overall, we are extremely pleased with how many leads Taboola had provided our client.

Vorteile:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Nachteile:

The reporting features could be improved greatly, taking learnings from other DSPs.

Kamil
Senior programmatic media manager in Polen
Onlinemedien, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Senior programmatic manager

5,0 vor 2 Monaten Neu

Kommentare: Since 6 years I am running native campaigns. The contact with support is always very good

Vorteile:

Simply dashboard, fast support, good contact

Nachteile:

Dashboard is very slow sometimes, could be faster

Mohammed Ali
Senior Manager in Indien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Taboolateral

3,0 vor 7 Monaten

Kommentare: Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Vorteile:

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Nachteile:

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Fabiola
Fabiola
Project Manager in Spanien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Advertising - not so effective

4,0 vor 3 Jahren

Kommentare: It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Vorteile:

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Nachteile:

What i don't like is that it does not have so much credibility so people don't click a lot on them

Mae
Brand Media Manager in USA
Einzelhandel, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

One of Kind

5,0 vor 2 Monaten Neu

Kommentare: My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Vorteile:

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Nachteile:

There is not a lot I dislike about Taboola since using their services for display campaigns.

Arya
Group Head in Indien
Onlinemedien, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Taboola Appreciation

5,0 vor 2 Monaten Neu

Vorteile:

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Nachteile:

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

4 years and counting!

5,0 letztes Jahr

Vorteile:

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Nachteile:

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Corinna
Managing Director in Deutschland
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Valuable partner and innovative platform for performance marketers

5,0 vor 11 Monaten

Vorteile:

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Nachteile:

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Randy
Executive Business Consultant in USA
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Allow Taboola to do ALL of the Heavy Lifting

5,0 vor 9 Monaten

Kommentare: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Vorteile:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Nachteile:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Jos
Founder and Managing Director in Niederlande
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Significant success working with Taboola and Maximize Conversions bidding strategy

5,0 vor 11 Monaten

Vorteile:

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Nachteile:

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Rishi
Owner in Kanada
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use and effective

5,0 vor 5 Monaten

Kommentare: It’s been a good experience with measurable insights.

Vorteile:

The account manager relationship is valuable and we always have someone to address issues.

Nachteile:

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

ELias
Founder in Israel
Internet, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great source with scale

5,0 vor 5 Monaten

Vorteile:

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Nachteile:

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Koren
Campaign manager in Israel
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Taboola helped me improve my performace

5,0 letztes Jahr

Kommentare: Great experience the platform is easy to use and provide great results.

Vorteile:

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Nachteile:

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Internet, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Buena opción

5,0 vor 2 Jahren

Vorteile:

Usamos Taboola para promocionar nuestro eCommerce. Es una buena herramienta sobretodo para trabajar la parte awarness.

Nachteile:

Quizás para algunos negocios no funciona, viene muy bien para proyectos de marketing viral, para ecommerce hay que trabajar bien la campaña, a nosotros no nos fue posible rentabilizar la campañas, en otras palabras, no logramos generar muchas ventas.

Eitan
Director of Content Distribution in Israel
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Taboola great advertising product

5,0 vor 5 Monaten

Kommentare: Very positive experience getting good results and scaling out business

Vorteile:

Huge inventory, Great conversions, good policy system

Nachteile:

Slow UI compared to similar products, improved a little bit since moving to the new UI

Husain
Director in Indien
Rundfunkmedien, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Native platform I have used till now.

5,0 vor 5 Monaten

Vorteile:

Multiple number of sites & huge amount of traffic for every country.

Nachteile:

Sometimes interface being slow or stuck.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Versicherung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: GetApp

A great product depending on where you are located

5,0 vor 4 Jahren

Kommentare: A good experience and hope to grow together with Taboola.

Vorteile:

We love to be able to target new audiences with Taboola and especially take advantage of its demographic and language targeting.

Nachteile:

Depending on which country you setup the account you can get various levels of support. We prefer the self serve type of accounts.

Ricardo
CEO in Brasilien
Internet, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Rikroses

5,0 letztes Jahr

Kommentare: I'm still starting and I don't have much information

Vorteile:

Taboola is easy to use and have a great support

Nachteile:

selection of language sites other than the country of origin of the campaign

Lucas
Especialista em Marketing in Brasilien
Informationstechnologie & -dienste, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Atendimento excelente, e baixo custo de atração.

5,0 letzten Monat Neu

Kommentare: muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

Vorteile:

Atendimento, e o baixo custo par atração de publico

Nachteile:

acho que a assertividade dos resultados.