Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Über Braze

Braze soll Firmen die Interaktionen mit Kunden zur Optimierung von Kundenbeziehungen durch Kampagnen und Analysen erleichtern.

Erfahre mehr über Braze

Vorteile:

It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze.

Nachteile:

I haven't had any issues with Braze so far. The minor problems and bugs were either quickly addressed by Braze team or resolved on our side.

Bewertungen zu Braze

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,6
Kundenservice
4,6
Funktionen
4,6
Preis-Leistungs-Verhältnis
4,4

Weiterempfehlungsquote

8,8/10

Braze hat eine Gesamtbewertung von 4,7 von 5 Sternen basierend auf 99 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (99)

Carolin
Customer Success Manager in Deutschland
Internet, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Leistungsstarke Marketinglösung für viele Unternehmen

4,0 vor 7 Monaten

Vorteile:

- fortschrittliche Automatisierungsfunktionen - leistungsstarke Analysetools - ermöglicht die Optimierung des Marketings und kann durch die Multikanal-Kommunikation personalisierte Kundenkommunikation sicherstellen

Nachteile:

- hohe Kosten - ggf. etwas Einarbeitungszeit aufgrund der umfangreichen Funktionen

Emma
Emma
Senior Director Product Marketing in USA
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Braze is totally cool

5,0 vor 10 Monaten

Kommentare: Since using Braze, we've been able to automate our customer communications across a wide variety of previously unavailable channels. We were unable to provide our users with the kind of experience they deserve before introducing Braze's real-time data trigger and personalization of messaging.

Vorteile:

When compared to similar products and businesses, Braze stands head and shoulders above the rest. Braze has a more robust collection of features and capabilities, and it is always being refined and updated. In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively. We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent.

Nachteile:

It would be great if you could create campaigns in a test environment and have them sent straight to production. Similarly, I'd prefer an option in which clicking "done" saved an email as a draft without requiring a second click thereafter. Since there is an extra step involved, our designers often fail to save their work.

Lucien
VP of GTM in UK
Informationstechnologie & -dienste, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Braze is best in class mobile marketing automation

5,0 letzten Monat Neu

Kommentare: Braze was an absolutely crucial tool for our business as we scaled from 100 k users up to well over 1 million. We know have every single website/app connected to Braze and are utilising automation at every step.

Vorteile:

Braze marketing automation capability is quite literally best in class. Previously, we used Leanplum and we found it hard to use and not intuitive. Braze marketing automation building for lifecycle is incredibly easy to build, duplicate, split test and deploy. We've used Braze for over 5 years and couldn't imagine using anything else. Braze lifecycle has powered our consumer app and the company has continued to innovate releasing new products.

Nachteile:

Braze analytics/reporting is surprisingly basic given how good the rest of the tool is.

Thomas
Product Owner in Niederlande
Verbraucherdienste, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

The shortcomings of Braze

3,0 letztes Jahr

Kommentare: It is quite bad and we are considering building this ourselves and canceling our subscription.

Vorteile:

The discount we received when signing Braze.

Nachteile:

The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point.

CLARISSA
Trainer in Philippinen
Verbraucherdienste, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Braze for your everyday life and organized email and agenda

5,0 vor 3 Monaten

Kommentare: It was a very good experience using Braze application, it changed my life and it makes it easier.

Vorteile:

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

Nachteile:

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Miguel
Email Marketing Specialist in Kanada
Einzelhandel, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Braze for Email Marketing

5,0 vor 8 Monaten

Kommentare: My overall experience with Braze has been great. In less than a year that we have been using the platform, we have witnessed our feedback be implemented and have seen constant improvements to the platform. This speaks to how well Braze listens to user feedback, and in turn results in a great user experience. The platform is easy to use, provides us with all the tools we need, and has improved our quality of work immensely.

Vorteile:

Braze's ease of use is by far the best feature of the platform. Having a team of multiple users, some of which have never used an email marketing platform before, it was vital to introduce a platform that was easy to pick up. Braze provides us with a very intuitive, user-friendly platform that we quickly found ourselves to be comfortable with.

Nachteile:

What I like least about Braze is the lack of an auto-save feature. Our team builds out over 20 emails a week, and errors are expected. This can be minimized with an auto-save feature that allows our work to be saved in case of any unexpected browser failures, for example. It would save users plenty of time in case of any loss of work.

Itai
CRM Manager in UK
Glücksspiel & Casinos, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great Customer engagement platform

5,0 vor 6 Monaten

Kommentare: I am working hands on with Braze for over two years. the platform is very easy to use, cloud based so it is very agile and fast. no downtime, details documentation and great support, fast and highly professional

Vorteile:

1. Ease of use 2. Detailed documentation 3. Support 4. Email deliverability

Nachteile:

1. Price - a bit expensive but you get what you pay for... 2. Reports

Sara
Email Marketing Manager in USA
Gesundheit, Wellness & Fitness, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Braze Review

5,0 vor 7 Monaten

Vorteile:

Drag and drop editor, reporting tools, retargeting capabilities that allow us to segment users further

Nachteile:

Some features I have used in other ESP's are not available - customize STO, updating action paths or conversion events after launching, scanning filters in canvases after each step

Robert
Manager, Martech Engineering in Kanada
Einzelhandel, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Blaze with Braze

4,0 vor 8 Monaten

Vorteile:

Campaign and template is the most important feature. It allow anyone with basic skill to create and maintain campaign. The data integration is another feature which allow seamless migration of data to Braze

Nachteile:

The current email template management requires more improvement when it comes to switching between html and drag and drop mode. Since we work on this on a daily basis, this is the least like but at the same time most beneficial one as described previously.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Essen & Trinken, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Best CRM Tool

5,0 vor 9 Monaten

Kommentare: It's the best CRM / MA tool I've ever used. It's easy to use if you know what you're doing, but is a bit complex for an entry level CRM Manager.

Vorteile:

It offers a great flexibility in terms of segmentation, personalization and analytics.

Nachteile:

Documentation is not enough at times, not up-to-date or hard to navigate.

Ruth
Ruth
Budget Analyst in USA
Verifizierter Nutzer auf LinkedIn
Automotive, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Braze Is a Super Reliable Email Marketing Software

5,0 vor 7 Monaten

Kommentare: The experience I have with Braze has been sensational.

Vorteile:

I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable.

Nachteile:

I am impressed by all the features of Braze. Braze never disappoint.

Maryam
Marketing Coordinator in Jordanien
Bildungsmanagement, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Provides a comprehensive message center that covers all digital marketing channels

5,0 letztes Jahr

Kommentare: Our experience with Braze has been very positive. The platform's robust tools have allowed us to efficiently organize and manage email campaigns and marketing messages, resulting in increased customer engagement. We also appreciate how Braze's advanced data categorization capabilities have helped us develop custom business strategies that align with our unique needs.

Vorteile:

Braze is an outstanding messaging platform that produces impressive results. Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection. The intuitive tools offered by Braze include features such as smart timing and smart channels, which ensure optimal campaign performance. One of the most remarkable features of Braze is its powerful customer list segmentation capabilities. This feature enables us to segment and target our audience based on their behaviors and attributes, allowing us to create targeted campaigns and personalized messages that effectively engage customers.

Nachteile:

Braze is a reliable platform, but there are a few areas that need improvement. It would be beneficial to provide more integration options to simplify the workflow. In addition, improving the organization of UI elements would provide a smoother way to navigate.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Very powerful but confusing

4,0 vor 6 Jahren

Vorteile:

I have been using braze for about a year now, and have become quite a skilled user. We use this CRM tool for all of our digital B2C marketing and it's become a daily tool. - Our Account manager is the best part of this software. We sometimes struggle with setting up campaigns directly and our account manager is always a quick email away. - The canvas tool is also a great tool. It's made automation of our onboarding, and long term marketing campaign seamless. - The ability to create A/B tests. Still haven't used this to the best of it's ability but very important in understanding what's working and what isn't working - Currents implementation. The access to campaign data with our Amplitude account has given us a lot for freedom in manipulating data to understand what our user paths are.

Nachteile:

- The analytics of braze in the canvas section is very confusing. It doesn't break down the information at each canvas step and makes understanding whether our lifecycles are effective or not very confusing. - Editing templates can be glitchy. Spacing and font sizes become distorted if you dont work directly within the template guidelines. - Connected content is difficult to edit if you don't have engineering support

Itay
Head of Lifecycle Marketing in Israel
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great robust platform, easy to use, allows to scale, needs some more features to be perfect

4,0 letztes Jahr

Kommentare: As someone who hasn't worked with a customer engagement platform prior to Braze - it's amazing.

Vorteile:

Bottom line - allows agility, can do A LOT simply and quickly. Segmented, personalized, multi channel marketing campaigns that would otherwise take weeks with server resources and different channel platforms, can take minutes/hours to make in Braze, done independently by a marketeer/product manager, with relatively useful analytics.

Nachteile:

Missing functionalities that would - 1) fasten the use - copying materials between different campaigns or between different apps2) improve the segmentation abilities - mainly time based filters are missing3) strengthen showcasing to external stakeholders - campaign timelines, extract of all campaign assets/flow/conditions, in visually comprehendible structures

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great tool for marketing messaging

5,0 vor 5 Jahren

Vorteile:

I have had experience with this software when working on some marketing-related projects at my previous workplace. This software is highly functional, and provides with a variety of tools to build your consumer messaging strategy. It allows to target specific user groups, build one-time campaigns or ongoing canvases. I especially liked the built-in dashboards that allow to monitor the user conversions, analyze the campaign data and find out the winners for each campaign. It also has a pretty comprehensive documentation and short courses and video materials that you can use to get a better understanding of its possibilities.

Nachteile:

I think everything is great and it served all the major needs of the marketing team that I worked with. One thing I would probably point out is that it is not a super-intuitive tool and if you are using this type of product for the first time you would probably need to take a look at the guides and documentation.

Racheal
Sales and Marketing Executive in USA
Informationstechnologie & -dienste, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Our World class Customer Engagement Tool.

5,0 vor 7 Monaten

Kommentare: It has helped us automate so much of our daily sales and marketing tasks.The interface is a great one and so friendly to use.

Vorteile:

We can simply send outbound marketing emails. Its simple for us to track our sales and marketing activities. They offer very good customer service support. It has been easy to engage with our clients.

Nachteile:

It has given us a great and remarkable experience.

Jordan
Jordan
CRM Manager in USA
Verifizierter Nutzer auf LinkedIn
Marktforschung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Canvas Flow is the Real Deal!

4,0 letztes Jahr

Kommentare: Braze not only helped boost our user engagement and retention, but really allowed our app to develop at a quicker velocity by supporting experiments, engineering efforts, and user support.

Vorteile:

The Canvas Flow aspect of Braze really helps me create personalized user journeys inside and outside of our app. Building a flow is super easy and intuitive. The testing features ensure that you can always be optimizing in an automated way!

Nachteile:

I think the Reports aspect could be more robust and integrated with Analytics better.

Samuel
IT Specialist in USA
Informationstechnologie & -dienste, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Our Unobjectionable Email marketing and Campaign manager Tool.

5,0 vor 8 Monaten

Kommentare: With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.

Vorteile:

The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.

Nachteile:

We have had a hreat experience with the software.

Wilfred
Senior Software Consultant in USA
Finanzdienstleistungen, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Braze is a superb and excellent customer engagement and email marketing tool.

5,0 vor 7 Monaten

Vorteile:

Braze is a superb and excellent customer engagement and email marketing tool that makes it super easy to monitor our sales and marketing data. send automated emails on marketing and automated responses. The user interface is intuitive, user friendly and simple to understand.

Nachteile:

We have had a very nice and smooth experience with Braze and it is cost friendly.

Jeniffer
Jeniffer
Project Manager in Singapur
Verifizierter Nutzer auf LinkedIn
Architektur & Planung, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Profitable easy Marketing System with Great Quality Services.

5,0 vor 8 Monaten

Kommentare: Marketing Automation is just one time and the collection of various marketing insights and the engagement functionality on Braze are fantastic.

Vorteile:

I really like how through Braze is quite helpful on various Email marketing and the campaign monitoring and also the content management functions are excellent. Creating marketing data analytics and easy to mange sales processes using Braze tools is productive and simple.

Nachteile:

Helpful package on easy marketing and to the user with experience on other similar products to Braze is very easy.

Lewis
Treasury Sales and Relationship Manager in USA
Telekommunikation, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

The Eminent and paramount Mobile Email marketing Software.

5,0 vor 7 Monaten

Vorteile:

Easy to create personalized marketing Emails. It has an easy to use interface. Easily tracks and collects our sales and marketing data. Easy to send outbound marketing emails. The customer service is of great help to is and we find them anytime we reach out to them for help

Nachteile:

It has not given us hard times while navigating through.

Tarwuleh
Relationship Manager in USA
Vermögensverwaltung, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Excellent and exceptional email marketing and automation product.

5,0 vor 7 Monaten

Vorteile:

What i like best about Braze is its user interface which is excellent and easy to learn and understand. It easily executes our marketing campaigns without delay or errors. It is highly customizable to fit our organization's needs.

Nachteile:

No dislike. Braze has really been of great help to our company and i highly recommend it.

Israel
Finance manager. in USA
Finanzdienstleistungen, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A relevant market automation solution.

5,0 vor 7 Monaten

Kommentare: We found a positive result after using it to automate our marketing tasks.

Vorteile:

It automates our marketing tasks making them easy. It saves time to spend compared to automating without. Very friendly user interface that every user finds easy to use

Nachteile:

Nothing least can come from such an amazing automation software.

Rokas
Marketing Coordinator in Schweden
Gesundheit, Wellness & Fitness, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Braze review

5,0 letztes Jahr

Vorteile:

The canvas flow is excellent! Love the oversight and automation it provides.

Nachteile:

Analysis requires exporting CSV and customer service is either slow or inept.

Karen
Karen
Android Developer in Armenien
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A multifunctional tool for user engagement

5,0 vor 5 Jahren

Kommentare: Definitely does it's job well.

Vorteile:

Currently Braze covers all of the company's needs in terms of marketing and customer engagement. There are still features we didn't even get to setting up and using. The ability to create segments and target specific users is super useful. Tricking the results of campaigns is also straight forward and pretty advanced.

Nachteile:

The only disadvantage is that the tool is fairly complicated and it can take time to learn to use Braze properly, it's the tradeoff for robust features.