Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Über Datorama

Die SaaS-Lösung von Datorama hilft Vermarktern, alle ihre Daten für eine bessere Entscheidungsfindung und Kontrolle über ihre Leistung zu verbinden.

Erfahre mehr über Datorama

Vorteile:

The dashboards look nice and it also has a decent amount of marketing API connectors natively built in.

Nachteile:

I don't like that depending on the number of activations you have in a pie chart its very congested.

Bewertungen zu Datorama

Durchschnittliche Bewertung

Benutzerfreundlichkeit
3,8
Kundenservice
4,0
Funktionen
4,2
Preis-Leistungs-Verhältnis
3,6

Weiterempfehlungsquote

7,7/10

Datorama hat eine Gesamtbewertung von 4,3 von 5 Sternen basierend auf 23 Nutzerbewertungen auf Capterra.

Nutzerbewertungen filtern (23)

Sortieren nach

Hast du Datorama bereits verwendet?

Teile deine Erfahrungen mit anderen Softwareinteressenten.

Nutzerbewertungen filtern (23)

Phil
Phil
Managing Director in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Best data visualization and dashboard product in the market

5,0 vor 2 Jahren

Kommentare: Exceptional product that our clients love.

Vorteile:

The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time.

Nachteile:

The complexity and time it takes to set up, but this is expected for data visualization and reporting tools.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationsdienst, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Highly recommend for digital analytics needs

5,0 vor 3 Jahren

Kommentare: My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.

Vorteile:

The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.

Nachteile:

Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

Lori
Partner, Director of Research & Strategy in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Duped by Datorama: An advertising agency’s experience with the Salesforce platform

2,0 vor 2 Jahren

Kommentare: At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.” Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving.

Vorteile:

As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower. So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.)

Nachteile:

Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.” We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward.

Kaden
Client Success Specialist in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use, Hard to Master

4,0 vor 2 Jahren

Kommentare: Datorama provided the ability to give customers their data in almost real time, while providing strong data visualization abilities. The biggest problem with their service is their pricing by data row, it ads up quickly and becomes a monthly chore to manage if you wish to keep your spending fair.

Vorteile:

This software is very easy to use at an intuitive level, as you take a deeper dive on the platform it does become more confusing and less user friendly. Dashboards are quick to set up.

Nachteile:

The more in depth processes in Datorama such as data mapping and manual uploading of data can get messy and unorganized quickly.

Jordan
Jordan
Marketing Analytics Specialist in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Premium Self-Service Marketing Analytics

5,0 vor 5 Jahren

Kommentare: Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Vorteile:

When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Nachteile:

The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Marcos
Marcos
Publisher Manager in Argentinien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

All data in one place

5,0 vor 3 Jahren

Kommentare: Finally, we were able to see all of our Data in one place. We took over 3 to 6 months to get everything aligned. Consider that we had only 1 or 2 in house resources to complete this migration. The support received by the account manager and customer support was vital in order to get all of our data structured and harmonized.

Vorteile:

The process of connecting the data properly can be tough at the beginning if you don't have all the required knowledge. But thanks to all the support Datorama gave me, after 3 months we were able to integrate almost all of our data. The dashboards settings are pretty intuitive and it's cool because you can bring to life any creative idea to showcase your data.

Nachteile:

At first we were confused about the amount of connections we had to do.

Joshua
Joshua
Digital Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Internet, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Datorama is great, takes some work though

5,0 vor 5 Jahren

Kommentare: I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Vorteile:

You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Nachteile:

It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Keith
Keith
Data Manager in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Admin with large CPG client

4,0 vor 4 Jahren

Vorteile:

- support is able to implement complex business rules in a timely manner - easily create visualizations of data within the platform - very powerful - decent speed

Nachteile:

- sometimes there are too many support requests (ex: backfilling data, feature requests, basic config settings, updating many streams/widgets at once) - could use less manual intervention (stream fails multiple times and then doesn't process) - decent learning curve for admin use

Ovi
Ovi
Network System Administrator in Bangladesch
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: GetApp

Very flexible in data services.

4,0 letztes Jahr

Kommentare: Overall, this has given us at our firm an excellent way to display statistics and pull reports from all the media we use. I recognize how complicated it may be, and I like the fact that I can always count on their staff to provide answers to any queries that I or my clients could have.

Vorteile:

At a basic level, this program is fairly simple to use, but as you delve deeper into the program, it does get more complicated and less user-friendly. Panel setup takes little time. The key elements for our company are the information import, visualization of data, and reporting dashboard capabilities.

Nachteile:

Finding the precise appropriate solution to API integration difficulties with certain third-party products can be challenging, and it may take some time to do so through customer assistance or product documentation.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Datorama Review for Advertising Agency

4,0 vor 5 Jahren

Kommentare: Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency.

Vorteile:

Ease of use, great way to see data across various clients, allows for a lot of customization.

Nachteile:

Sometimes there can be long lag time to pull up certain data or export.

Craig
Small Business Owner in USA
Bekleidung & Mode, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Data Aggregation made Easy

3,0 vor 4 Jahren

Kommentare: Datorama analytics tool has helped me do day-to-day channel optimization, overall trend analysis and analyzing the big picture of my business more efficiently. Other than shopping funnel gaps due to the missing Google Analytics clicks-to-cases attribution, Datorama has helped me optimize channel choice and spend, so I am not spending on channels which are not driving higher conversions of apparel items on my e-commerce website. With Saleforce and Google Analytics integration, Datorama can further lift my ROI.

Vorteile:

Datorama works well for aggregation of analytics from multiple sources. For example, I use Datorama to integrate data from Google Analytics, Google Adwords, Exact Target and Facebook Insights. So, I can analyze impact of my email, social and on-site optimization campaigns using one single tool. This strategy of combining data saves me considerable time since I don't have to login to multiple analytics interfaces. Additionally, I can compare metrics or trends from one tool with KPIs from another tool more efficiently. Such as: email opens and clicks relative to on-site sessions, cart additions and orders.

Nachteile:

There are couple of challenges I faced when using Datorama to do my e-commerce campaign analysis. Firstly, when I try to use a concatenated list of multiple skus as a filter in Datorama reports, I am unable to. So, I have to manually enter each product sku I targeted in my digital campaign into the Datorama filter and segment the KPIs accordingly - a time consuming process. Secondly, Google Analytics click-to-cases attribution is not available in Datorama unless its brought in through Google Analytics integration with BigQuery. These additional steps imply involving working extra hours with solution architect. So, the ROI gets impacted adversely. Can Datorama handle this gap by using Salesforce and Google integration?

Avner
Product manager in Israel
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

An amazing tool, with a Price.

5,0 vor 2 Jahren

Vorteile:

Datorama seems to be the super car of BI. Working fast like it, slik, designed and easy.

Nachteile:

Have a cost of a super car. You pay per raws, which cn be an issue wheniees grow. The payment tiers are very high.

David
Sr manager in USA
Marketing & Werbung, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Datorama for automated reporting and insights

5,0 vor 4 Jahren

Kommentare: I've enjoyed using datorama for over 2+ years. NO more manual excel or google sheets.

Vorteile:

Datorama is a huge help in streamlining processes for our media business. Datorama can sync with all your reporting vendors and you can create insightful dashboards to inform your data-driven decisions.

Nachteile:

Datorama is a great platform. I love the alerts, customization, and the efficiencies it brings to our workflow. No complaints.

Sam
Data Analyst in Neuseeland
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best data visualization product out there! Has everything you want plus more

5,0 vor 6 Jahren

Vorteile:

The endless amount of features and customisations available is second to none. Support team is also amazing and helpful

Nachteile:

The software might be too complex for beginner users who haven't used data visualization softwares before.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Ran into issues with data accuracy

3,0 vor 2 Jahren

Vorteile:

Used for Facebook ads in order to monitor results, analyze data and create reports. The visualization is great, many options for charts and views.

Nachteile:

Unfortunately could not get the data to be accurate, as we had completely mismatched numbers both on Facebook Ads Manager and our internal trackers. Might be our issue.

Brandon
Digial Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Hard To Figure Out But Once Mastered Amazing!

5,0 vor 5 Jahren

Vorteile:

Easy place to compile all data into one report.

Nachteile:

Complex API connections make this hard to learn, and teach new users

Brandon
Regional Marketing Representative in USA
Versicherung, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great Software Once Implemented

5,0 vor 4 Jahren

Kommentare: Overall great for creating good looking reports for higher up leadership.However very hard to implement

Vorteile:

The software is great for bringing all data points into one report. It is very easy to bring in all aspects of a campaign into a simplistic dashboard that is easy for hierarchs to understand.

Nachteile:

On boarding Could be a lot easier almost have to have a developer in the house to bring in certain KPI’s. Support is very limited.

Nicholas
Data Science Architect in USA
Marketing & Werbung, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Ok if you need end to end 3rd party data management

4,0 vor 4 Jahren

Kommentare: I've had a lot of colleagues who have been frustrated when working with the rigid structures created within the platform. You can't export data easily, and this means it's very difficult to use Datorama as a means to get data from 3rd party APIs and integrate it with custom analytics.

Vorteile:

You can do BI reporting with a dashboard end to end within the Datorama platform, you don't need to do any external coding other than managing your schemas within their system. The dashboards look nice and it also has a decent amount of marketing API connectors natively built in.

Nachteile:

The platform promotes vendor lock in, and if your goal isn't to use the BI washboarding component this software may not be for you. It's not user friendly for taking data out of the built-in database, although this makes sense since the business model is to charge per row. For marketing companies that want to run their own analytics or data science models on the data outside of Datorama, this is a big drawback.

OLIVER
Digitial Associate Director in USA
Marketing & Werbung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Datorama

5,0 vor 4 Jahren

Kommentare: Highly recommended though it is a higher price point than others in the marketplace.

Vorteile:

Slick interface and favourable API data plug-ins into other Softwares and back end marketing systems such as salesforce and having a branded custom dashboard does look slick with your company logo.

Nachteile:

The default selections of charts are nice neat though they lack diversity a lot of the graphs & charts look the same.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Datorama

3,0 vor 2 Jahren

Vorteile:

Coming in with no Datorama experience, I found that this software was very user friendly and offered many out of the box functions that can be used in your dashboard builds.

Nachteile:

Two of my least favorite aspect of this software is the lack of documentation and customizing calculated dimensions can be difficult if you have little to no background in JavaScript and queries.

Kaitlin
Senior Paid Social Specialist in USA
Marketing & Werbung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great for Pulling in Reports on Social Platforms

5,0 vor 3 Jahren

Kommentare: This really changed reporting for us and made things so much cleaner and streamlined.

Vorteile:

I enjoyed using this platform for pulling monthly reporting data that we analyzed and shared with the client. They like being able to access the online dashboards and share information with the client.

Nachteile:

I don't like that depending on the number of activations you have in a pie chart its very congested.

Alister
Alister
Director of Product Innovation in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

beautiful dashboards

5,0 vor 5 Jahren

Kommentare: live dashboard
easy to build and share within users
integrations are available mostly plug and play
a lot of options for visualizations in terms of charts etc

Vorteile:

one of the best visualization engines that i have worked with. we ran a pilot with datorama for one of our clients and the dashboards and chart options were stunning to say the least. Overall functionality to add complex datasources and run queries on top of them was good. the experience of building and sharing live dashboards within a closed group of users was very good.

Nachteile:

Had some issues integrating with custom AR systems such as siebel crm it needed a lot of extra customization. also the initial learning curve was a bit higher compared to say a product like qlik. but overall a great product for the use cases that its built for.

Isabella
Digital Fundraising Coordinator in USA
Politische Organisation, 201–500 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Datorama Review

4,0 vor 3 Jahren

Vorteile:

The product is great for pulling reports and analyzing numbers.

Nachteile:

I disliked how sometimes the website would crash.