Later Erfahrungen

Posten von Foto Werbung auf Social Media Kanälen

Vorteile:

Funktioniert immer! In 4 Jahren bisher nur 1 Ausfall

Nachteile:

Video Funktionen unterstützen nicht HQ(4K) Upload

Unflexibel

Vorteile:

Das Planen war immer erfolgreich. Sonst kann ich nichts dazu sagen.

Nachteile:

Es gab Funktionen, die für uns nützlich waren. Jedoch wurden diese eingestellt. Setidem haben wir fast 1 Jahr den Plan bezahlt, ohne ihn zu nutzen. Der Support war da leider auch keine große Hilfe

I enjoy using Later, it's a great social poster with limits

Kommentare: Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.

Vorteile:

I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Nachteile:

Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

With a Few More Features, It Would Be a Solid Piece of Software for Publishing

Kommentare: We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software.

Vorteile:

Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month.

Nachteile:

The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate.

Decent social scheduler, but not the best I've used

Vorteile:

Easy to schedule content, and rearrange my content calendar with drag/drop features.

Nachteile:

Was often slow and didn't support all of the platforms I needed to post to, so I needed to use multiple scheduling tools.

Improve billing transparency, cancellation options, and expand video capabilities:

Kommentare: Their lack of flexibility in customer service is concerning.

Vorteile:

The features initially seemed promising, my experience after the free trial has been disappointing.

Nachteile:

I was automatically enrolled in the most expensive plan after the trial, despite not selecting that option. This felt deceptive. To make matters worse, when I noticed the charge for the second month and immediately contacted support, I was unable to cancel or even receive a prorated refund. This lack of flexibility and customer service is concerning. Additionally, the 59-second video limit is restrictive for content creators like myself. It forces me to post some videos directly, defeating the purpose of using a scheduling app.

Great for small businesses

Vorteile:

It comes at a good price for small businesses and creators and has good beginner friendly tools.

Nachteile:

Full integration of channels is not possible like tagging products for facebook schedule, etc

Later is a useful and practical platform to manage social networks

Kommentare: My experience with Later is positive in general. I would even recommend this platform to other administrators.

Vorteile:

I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier.

Nachteile:

I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good.

Amazing analytics for social media

Kommentare: I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Vorteile:

Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos.

Nachteile:

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

See Ya LATER, Competing Apps!

Kommentare: Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community.

Vorteile:

How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to.

Nachteile:

The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily.

Later is a feature-rich and affordable social media scheduling platform

Vorteile:

Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time.

Nachteile:

Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer.

Tons of features!

Kommentare: Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing.

Vorteile:

I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan.

Nachteile:

It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough.

Well designed Social Media Management platform with a fatal flaw

Kommentare: Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Vorteile:

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Nachteile:

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

It serves a purpose, but I have no loyalty to it.

Kommentare: It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly.

Vorteile:

Their link in bio and that I can schedule posts from different platforms.

Nachteile:

I didn't think it was special enough. I found Facebook Business suite did the same job for free.

Visually pleasing and proficient piece of tech

Kommentare: This tool is great for short-term and long-term organisation. It allows you to visually map out your brand story through Insta, and gives larger teams structure to work on the details of organizing hashtags, choosing visually consistent messaging and planning each post. The conversation tool is a smart function, and the general layout is very easy and intuitive to use from the get-go.
Ps. The blog offers some pretty useful insight too. All in all, I really like this brand.

Vorteile:

The layout is smashing. Being able to view a calendar and also a 'bank' of images is a great idea. I've played around with other services and Later by far offers one of the 'cleanest' and easiest to use interfaces. I've introduced this product to a small-sized start-up I am freelancing for (replacing Hootsuite) and they've seen a consistent increase in engagement on Insta. The price plans are fair and allow for smaller clients looking to develop side-projects, like another of my clients who considers himself a 'technophobe', but has now started his own Insta channel to support his blog. After a few training sessions, the platform is so easy that he's now managing his own hashtags and scheduling with a few pointers from me. So, to summarise: good free option, fair pricing scale for smaller companies, great features (scheduling, hashtag finder, conversation manager), very easy to use platform. Remember, this comes from someone who is working as a freelance content writer and content strategist. My clients are mostly startups and individual professionals (ie consultants). My experience with later, therefore, is limited to the free plan and smaller pricing plans - I've not used the Brand/Starter packs for business.

Nachteile:

I'm scraping the barrel here... The hashtag function is pretty smart, but beware - whilst it recommends hashtags within the topic, the hashtags themselves can go beyond irrelevant and become downright inappropriate (I have experienced on more than one occasion googling (instagoogling?) the hashtags recommended by Later's tool and getting a lot of 'modeling' pics eg #gorgeousview, a hashtag related to #stunningview etc - half-naked chicks wasn't the vibe/audience the client was going for. Not exactly Later's fault, but something to be warned of that it looks like a 'quick fix' to a part of the Instagramming that really takes time and effort to research and execute properly. That's about all the complaining I can do.

Life Saver!

Kommentare: Excellent. I requested a feature (schedule IG stories) and within a few months it was implemented! I was very happy to see that!@

Vorteile:

Later is a lifesaver for all digital marketers. I am a freelancer with multiple clients, and I use later to help organize, plan and schedule all my digital marketing assets. Later works seemlessly with IG, FB and Tik. Later offers both monthly and weekly calendar view so that you can get both a detailed and overall view of each accounts posts.

Nachteile:

One feature I would like Later to consider implementing is "national SM holiday" reminders. It would be nice to see things like "Starwars Day" or "National Donut Day" already loaded onto their calendars - as a sort of reminder to myself to create content for that holiday (if you so chose)

Later for Instagram/Facebook Scheduling

Kommentare: I am happy with Later and will continue to use it.

Vorteile:

Later makes it easy to organize our content and publish it to our social media platforms in advance. I like to batch this task and have been using Later for it for several years now. It is simple enough to not over complicate the job and has enough tools and options to make it quick and easy.

Nachteile:

Sometimes it can't save videos or reels due to the length of them or I will receive another random error message that doesn't actually tell me why it failed.

Great Scheduler for FB and IG

Vorteile:

Later's best feature is planning your posts on IG and FB, and seeing how these would appear on your feed. This makes it easier to curate the feeds of businesses. It also allows you to schedule the first comment, and this is useful for whenever you want to use hashtags and don't want to mess up the caption. It is also easy to collaborate with clients because you can send them a link to the calendar and they do not need a Later account to collaborate with you.

Nachteile:

The only downside to this software is the necessity to refresh your connection tokens way too often. Also, there is no option to save posts as drafts.

Love this program!

Kommentare: I can go on vacation and not worry that my Team's social media channels will be without content while I am gone. It is so seamless people think I never take a vacation! And my Team Members have access to the social media admin side, so they can delete or edit anything that is posted while I'm unreachable.

Vorteile:

I love later because I can schedule social media posts for times of the day when I am not in the office and when I am on vacation. It is easy to upload content to the site, and you can see which items have been used and which haven't. You can schedule multiple posts with the same content for different days. You can schedule posts for a variety of social media programs.

Nachteile:

Using the free version, you are limited in the number of posts that you can schedule per month. And you can't see the statistics on which posts were viewed the most to know the best time of day to schedule. It is annoying to have to refresh the connections to your social media sites.

Later is my favorite scheduling tool!

Kommentare: I have used Later for several different social media clients, all with great results. I even recommended Later for the Communications Team for a local non-profit, and they are using it with ease.

Vorteile:

I love the features Later has implemented in the past 6 months. Every new update addresses an issue I had, or honestly didn't know I had. This is by far my favorite tool for scheduling client's social media.

Nachteile:

I would love to be able to post multiple photos to Instagram instead of having the push notification to publish manually. Other than, I really have no complaints.

Great scheduler

Vorteile:

I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar. I think the best feature is the visual aspect. Being able to see what your feed is going to look like is really important and a feature missing from any other program I've tried. The scheduler is also great to be used across Tiktok, IG and FB.

Nachteile:

The mobile app can be a little wonky. It will send me a push notification saying it's time to publish a post and then there won't be any posts available for me to publish. It also will say it's copied my caption to the clipboard and then there sometimes won't be anything to paste.

Their Support Team is Terrible

Kommentare: While their software is good, it does not outweigh the fact that I am losing clients because they can't be bothered to respond to my emails or chats.

Vorteile:

I really like Later's easy to use features. It's very good for visually scheduling Instagram posts.

Nachteile:

I have been emailing them for over 72 hours trying to add two new Instagram profiles to my account. I've sent multiple emails & chats with no response. It's extremely upsetting that they're are causing turmoil in my on-boarding process especially when I am trying to pay them more money. If they're going to take 48-72 hours to get back to paying customers, please just allow us to automatically add new accounts on our end.

Review of Later

Kommentare: Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them.

Vorteile:

I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website.

Nachteile:

I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again.

No Support

Kommentare: For some reason Later said I don't have admin rights to the Facebook and Instagram page (even though I do). When I tried to reconnect the accounts Later kept running into issues saying that I'm not an admin and cannot reconnect the accounts. Again, I am an admin, and I'm the one who set up Later for these accounts. I tried reaching out to support, but got no response. The ONLY way to contact the support department is through messaging on their website. There is no support email or official support ticket system. I tried to log in to my account after the weekend to see the status of my support question and now Later is not even letting me log in because "my account doesn't have Instagram login credentials" EVEN THOUGH that's how the account was set up. I sent another support ticket, but have still not heard back. It looks like I no longer have access to my own accounts, and Later seems to be doing nothing about it. Overall the app is nice and easy to use, but the lack of support and near constant problems make it not worth the effort at all. Don't use this app.

Vorteile:

Honestly, this is a very easy to use product and really convenient for brands. I like the content library and the simple scheduling tools.

Nachteile:

There is really no support. At all. No email, not official process to make a support ticket claim. If you need help, you're not going to get it.

Later makes social scheduling a total breeze

Kommentare: Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Vorteile:

I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful.

Nachteile:

It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention.