Moz Pro Erfahrungen

Moz Local is a MUST for any small business owner

Kommentare: I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Vorteile:

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Nachteile:

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

A great high-level SEO platform for Marketing Executives

Kommentare: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Vorteile:

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Nachteile:

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Search Engine Optimization (SEO) tool with basic features

Vorteile:

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Nachteile:

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Useful, but I prefer other similar tools

Kommentare: I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper.

Vorteile:

Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric.

Nachteile:

I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush).

A matter of preference

Kommentare: Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis.

Vorteile:

Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting

Nachteile:

It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.

Great all-round software

Kommentare: It is a solid bit of kit and their rank tracker is as good as any.

Vorteile:

I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance.

Nachteile:

Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.

Local SEO Experts - This Is The Tool

Kommentare: As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed.

Vorteile:

- Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial

Nachteile:

- Will require the user to go to the source to make changes to any local listing.

A ranking and reporting tool from the experts in SEO themselves!

Kommentare: Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting.

Vorteile:

Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results.

Nachteile:

Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

Great SEO tool

Kommentare: It's has been a great tool to research my competitors and find potential keywords to target.

Vorteile:

It allows me to know the domain and page authority of my competitors and lets me see important stats about keywords when I'm researching for new words to target

Nachteile:

The backlink database needs to improve, and it offers less features than other SEO tools in the market

Moz Pro

Kommentare: It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Vorteile:

I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Nachteile:

The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Provides solid SEO monitoring but is falling behind competitors.

Kommentare: This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Vorteile:

MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Nachteile:

As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks. Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash. The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

My Experience With MOZ Pro

Kommentare: The most important feature that an SEO professional cannot live without is DA and PA, it always helps to track results of the efforts. Backlink Analyzer is really helpful to analyze backlinks to disavow toxic backlinks that can harm website in a way or other. All-in-all we use it to measure effects our SEO efforts and the overall health of our websites.

Vorteile:

Moz offers multiple tools to make the lives of SEO professionals easier. It calculates metrics (DA and PA) to see the ranking strength of a website. In addition to that, it offers a SERP Rank Tracker to tool to check website rankings for specific keywords against competitors', a Keyword Tracker for getting keyword ideas, a Backlinks Analyzer to analyze backlink profiles and identify toxic links, an SEO Auditor to audit a website to figure out gapes and flaws in technical SEO, and a Link Builder to build good quality links in a few clicks.

Nachteile:

Their customer support is not that good. A tool to analyze competition does not provide accurate data sometimes. Some critical tools, such as Citation Builder and Reputation Manager, are missing from the Moz Local tool. Moz Local does not offer a free trial either.

Good in Identifying Website Issues

Kommentare: It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension.
Also checking if the website gives do follow or no follow link is easy through extension.

Vorteile:

What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market.

Nachteile:

It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing.

Notice moz

Vorteile:

I have been using moz for years as a complement to semrush for SEO and marketing. Moz has a very user friendly interface and the backlinks are very competitive

Nachteile:

The disadvantage with MOZ is that it is not suitable for beginners despite the instructions it offers

Best Companion to analyze my content

Kommentare: As discussed above, Keyword Explorer is my favorite of all its features. My contents backed with the keywords researched by employing this tool has really helped me rank my page. Furthermore, the suggestions advanced by Moz coupled with SERP analysis serves as a complete package to inspect the performance of my work.

Vorteile:

Moz Pro is not only a software, but also a self-performance examination tool, which has given me some commendable insights into my content. Moreover, its special feature- Keyword Explorer has been working wonders for me. Being a content writer, it helps me stay connected to the identical pertinence and structure, to each content that I draft.

Nachteile:

On a bigger front, I really cannot fish for any cons for Moz Pro. But I would like the concerned authorities to kindly allow the other nations apart from the U.S. to access the database/crawler/metrics.

MOZ.com = Software created by SEO experts

Kommentare: MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Vorteile:

MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Nachteile:

MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.

Useful set of tools

Kommentare: I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website.

Vorteile:

Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Nachteile:

OSE doesn't discover as many links as some of the other SEO tools that I use

Using MOZ in a world of SEO tools

Vorteile:

Moz is a great SEO tracking tool for beginners and intermediates, though more advanced SEO experts may want to look elsewhere. The best features of MOZ include: 1) Open Site Explorer - This allows you to monitor and assess backlinks from your site and other competitors to monitor their quality. 2) Keyword Research - one of MOZ's key features is keyword performance and tracking as well as research. This feature works great for keyword tracking. 3) MOZBar - The ability to add a MOZ toolbar to any browser to track metrics on the fly is one of the best features of MOZ. Domain Authority, Page Authority and backlink quality can all be assessed without opening the MOZ website. 4) Site Review - While not the most comprehensive, MOZ's site review gives you key pointers on things that you can do to improve your sites SEO and some good SEO practices. This is helpful if you need to review several sites to see what their SEO score is.

Nachteile:

My biggest con with MOZ, is that it has fallen behind other SEO tools in terms of crawl depth, SEMRUSH for example crawls more pages than MOZ and it is just a keyword research tool. As a result, as an SEO you may find the metrics you are getting are not as detailed as what you would find on other tools.

A Must for Digital Marketers

Kommentare: This is an extremely important tool to use if you're in the digital marketing industry.

Vorteile:

The software offers a deep level of data and information that anyone in digital marketing would appreciate.

Nachteile:

In order to gain access to the full set of features, you do have to pay. Not to mention, it does take some time to learn how to use it efficiently.

Moz is good but it can be better.

Kommentare: As a Digital Marketing manager, I have to explore various tools and pick the best one based on the features provided and also taking into consideration the price. Moz is still a very good tool with good UI/UX however there are a lot of alternatives to this.

Vorteile:

The biggest asset for Moz is easily its community,you add a question there and you will receive a variety of choices in no time. Having said that, Moz is a good tool for SEO and the it the way it represents data is cool and easily readable.

Nachteile:

If you have been in SEO for sometime there is nothing in particular to dislike about MOZ because all most all the other tools match up to it. However subscription is something that needs to be there for the tools to function at its full potential.

Great, robust SEO tool that can be used by anyone.

Vorteile:

The variety and usefulness of tools, including position monitoring tool, keyword research tool, site crawler tool, etc., makes Moz Pro appealing to any SEO. The page optimization suggestions are often quite useful and there are extra tools like the browser toolbar extension that are a great bonus. Interface is fairly easy to navigate.

Nachteile:

Could be a little overwhelming for people new to SEO/small business employees because of the number of tools and details and the interface is sometimes tricky.

Best SEO and analytics tool for marketers

Kommentare: By leveraging Moz Pro, we have increased and scaled our organic search listings which is helping us drive more and more qualified leads. We couldn't be happier with our investment in Moz!

Vorteile:

Moz has already been a leader in SEO technology, and our advertising agency is now licensing the software to improve our keyword research and organic listings. By utilizing Moz, we are now ranking near the top for our most important keyword terms.

Nachteile:

Like any new software platform, it takes time to become efficient and effective using the tools. We have no complaints.

Nice tool but incomplete

Kommentare: Nice tool, interesting insights but imcomplete information.

Vorteile:

Moz gives your some very insightful information, you can get reports and really track what's happening with your website's SEO.

Nachteile:

However, I Always have to complete the information with some other software. I feel like some competitor's software are more complete.

User friendly search tool

Kommentare: Easy reporting and search data that's easy to share with non SEOs

Vorteile:

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities. Overall, I love this product and, when I started my now job, insisted that we get a subscription.

Nachteile:

My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Moz Pro - A Pro Tool For SEOs

Kommentare: It is not only a regular SEO tool but helps you understand what is to fix first and which is the next set of opportunities for SEOs.

Vorteile:

1. Highly accurate tool to get search volume for keywords2. Good UI to track researched keywords with a single click3. It has a very reliable technical SEO report4. It also has AI-driven SEO recommendations on a page-by-page basis

Nachteile:

None that I can think apart from their pricing which is super expensive