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Über Semrush

Erhalte umfangreiche Einblicke in alle Bereiche der Marketingstrategie deiner Wettbewerber. Intelligente Daten, um neue Geschäftsmöglichkeiten aufzudecken.

Erfahre mehr über Semrush

Vorteile:

Competitive analysis isn't totally accurate, but about as good as anything else I've come across. They keep adding more and more features and there are a number of integrations that I really like.

Nachteile:

The pricing can sometimes be ridiculous. I am a one many side-hustle "SEO Agency", and I am spending $100 bucks a month on the tool.

Bewertungen zu Semrush

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,3
Kundenservice
4,4
Funktionen
4,6
Preis-Leistungs-Verhältnis
4,3

Weiterempfehlungsquote

8,6/10

Semrush hat eine Gesamtbewertung von 4,7 von 5 Sternen basierend auf 2.241 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (2.241)

Mrinal
Mrinal
Digital Marketing Specialist
Verifizierter Nutzer auf LinkedIn
Elektrische/elektronische Fertigung, 501–1.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

A must for everyone

5,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Carsten
Marketing Strategist in Deutschland
Möbel, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Die Rund-um-Sorglos SEO Software

5,0 vor 3 Jahren

Kommentare: Mit Semrush haben wir erstmals einen umfangreichen Einblick in die Markt- und Wettbewerbssituation erhalten. Die Ableitung von Keywordrecherche zur SEO-Texterstellung ist sehr einfach gehalten und überzeugt immer wieder aufs Neue. Den größten Gewinn gab uns das On- und Offpage SEO Audit. So konnten wir große Fehler in Minuten ausfindig machen und korrigieren.

Vorteile:

Am besten gefällt mir das Preis-Leistungsverhältnis der Softwarelösung Semrush. Semrush bietet uns alle Features, die wir für unsere Keywordrecherche und tägliches SEO benötigen.

Nachteile:

Die Navigation könnte etwas einfacher sein, um den Workflow zwischen den einzelnen Komponenten zu erleichtern.

Zivile
Online Marketing Manager in Deutschland
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Unverzichtbares Tool für digitale Marketingprofis

5,0 vor 3 Monaten

Vorteile:

Semrush ist ein herausragendes Werkzeug für alle, die im digitalen Marketing tätig sind. Besonders beeindruckend finde ich die umfassende Keyword-Recherche, die es ermöglicht, relevante und profitable Keywords schnell zu identifizieren. Die Wettbewerbsanalyse ist ein weiterer großer Pluspunkt, da sie tiefe Einblicke in die Strategien der Mitbewerber bietet. Das Tool liefert detaillierte Berichte über Backlinks und hilft dabei, die eigene SEO-Strategie gezielt zu verbessern.

Nachteile:

Der Preis kann für kleinere Unternehmen oder Einzelpersonen, die gerade erst anfangen, abschreckend sein. Zudem sind einige der fortschrittlicheren Funktionen in den höheren Preisstufen versteckt, was bedeutet, dass man mehr zahlen muss, um vollen Zugang zu allen Features zu erhalten.

Björn
DAM Expert in Deutschland
Informationstechnologie & -dienste, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Ideal für Keyword-Recherchen

4,0 vor 4 Monaten

Vorteile:

Ich nutze Semrush hauptsächlich für Keyword-Recherchen. Dafür eignet sich das Tool hervorragend. So kann ich Content gezielter erstellen und erziele eine bessere Traffic Performance.

Nachteile:

Relative hohe monatliche Kosten und teilweise intransparente Daten beim Rank-Monitoring und -Tracking.

Horst
CEO in Deutschland
Elektrische/elektronische Fertigung, 2–10 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Kreditkartensperrung wegen Semrush

2,0 vor 8 Monaten

Kommentare: Ich hatte am [sensibler Inhalt ausgeblendet] ein Probeabo bei Semrush gebucht. Trotzdem wurde mir bereits am [sensibler Inhalt ausgeblendet] der Betrag von ca. 250$ über meine Kreditkarte abgebucht. Heute erhielt ich die Nachricht, dass meine Kreditkarte am [sensibler Inhalt ausgeblendet] gesperrt wurde.
Der Grund war die Belastung meiner Karte durch Ihre Firma Semrush!
Anscheinend ist der Kreditkartenbank Semrush bereits als unseriöses Unternehmen bekannt. Meine Kreditkarte ist seitdem ungültig. Es erschien mir schon recht fragwürdig, dass 4 Tage nach meinem Probeabo Geld von meinem Konto eingezogen wurde. Die Probezeit sollte mindestens 1 Woche dauern. Ich fordere Semrush auf, umgehend den Betrag von 249,99 $ auf mein Konto zurückzuüberweisen. Es ist nicht erforderlich, hierfür eine Wartezeit von 30 Tagen verstreichen zu lassen (wie Semrush es angekündigt hat). Um rechtliche Schritte gegen Semrush zurückzuhalten, erwarte ich unverzüglich eine Stellungnahme zum Sachverhalt.

Vorteile:

nichts , viel zu kompliziert und unübersichtlich

Nachteile:

Buchen trotz Probeabonnement nach 4 Tagen den vollen Betrag vom Konto ab

Antwort von Semrush

vor 8 Monaten

Hi there, it usually happens if the card was used for the free trial previously, as mentioned here: https://social.semrush.com/3vYv4Zu Sorry to hear your card was blocked. Could you please reach out to our Customer Support team so they could assist you with the refund? https://social.semrush.com/48KK3oJ Thanks.

Peter
Meisterfotograf in Österreich
Fotografie, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Tolles Analysetool

5,0 vor 10 Monaten

Vorteile:

Die Keywordanalyse und die saubere Auflistung und Darstellung

Nachteile:

Der Mitbewerb könnte noch besser analysiert werden.

Eugenia
Eugenia
Digital Marketer in Polen
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Useful tool for digital marketing professionals

5,0 vor 2 Monaten Neu

Vorteile:

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Nachteile:

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Saim Oğulcan
SEO Specialist in Türkei
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

You get what you pay for

5,0 vor 3 Wochen Neu

Kommentare: A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

Vorteile:

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Nachteile:

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

William
Research Analyst in USA
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Excellent functionality, questionable accuracy.

3,0 vor 2 Monaten Neu

Kommentare: I demoed the tool and advised whether it should be adopted by my team (it was adopted in the end.) I found the tool both thorough and easy to use in terms of competitive intelligence and keyword tracking, but found significant issues with its accuracy in reporting investment figures. It did an inconsistent job of reporting competitive spend data but was more than competent at just about everything else.

Vorteile:

Excellent at tracking keywords and competitive SEM activity at a high level. If you want to know the when and where of competitors' activity on search and digital SEMrush is easy to recommend. Very easy to use while being thorough at the same time.

Nachteile:

My only complaint was the poor accuracy of the competitive data. We ran some internal studies and found that the tool, while excellent at tracking keywords and the when and where of competitors' activity on search and digital, its accuracy was all over the place in terms of the actual dollars spent. If you aren't looking for hard $$ of *how much* your competitors are investing in search, this is still a good tool in terms of general keyword tracking, site tracking, and high level competitive intelligence. But the $$ tracking simply wasn't consistent on my end.

Bryan
Director of Technical Operations in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best in class SEO tools

5,0 letzte Woche Neu

Kommentare: We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Vorteile:

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Nachteile:

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Alessandro
Sales in Italien
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

No Semrush No SEO

5,0 vor 4 Monaten

Kommentare: We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Vorteile:

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Nachteile:

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Advaldo
Director in UK
Automotive, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Semrush - SEO

5,0 letzten Monat Neu

Kommentare: Semrush is the most powerful search engine optimization tool i used until now.

Vorteile:

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Nachteile:

Is a little costly for a small business.

Alberto
Head of Marketing in Dänemark
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Solid solution for SEO and SEM

4,0 vor 4 Wochen Neu

Kommentare: I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Vorteile:

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Nachteile:

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A digital Advertising Specialists best friend.

5,0 letzten Monat Neu

Kommentare: I couldn’t do my job as effectively without SEMrush

Vorteile:

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Nachteile:

It only shows the previous month's volume when looking for specific keywords.

Angela
Angela
Digital Marketer in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

My Experience with Semrush

5,0 vor 3 Wochen Neu

Kommentare: Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since.

Vorteile:

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Nachteile:

I can't think of any cons with Semrush at this time.

Emma
Digital marketing lead in UK
Automotive, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best SEO Tool

5,0 vor 3 Wochen Neu

Kommentare: Really useful tool that assists with SEO and position ranking

Vorteile:

Comparing our position ranking to our competitors

Nachteile:

Sometimes can be trickier to navigate due to layout

Ankur
SEO Team Leader in Indien
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

One of the Best On-site management Tool with amazing features

5,0 vor 5 Jahren

Kommentare: Overall this tool is incredibly brilliant and useful, I thank the team of SEMrush who are adding such feature, Most of the time I don't have to look for other tools when I want some research. they are covering most of the thing related to SEO.

Vorteile:

There are plenty of pros of semrush, I found many while using more than 2 years. my favorite feature of this tool is an on-page review, Backlink Gap checker and competitor analysis is the best reason to buy this tool. It gives you a better idea on your backlink strategy (How can still more links from a competitor and how you can build a new one). One of his features name as Keyword Magic tool is great if you are new into the keyword research part, it allows you to go into the deep by local wise, LSI keywords, etc. Position tracking also a great feature by which you can track the performance of your keywords daily basis.

Nachteile:

This is the vast exploration of any tool, many of features and reporting functionality you can't understand still if you are an SEO's. So I think this is not everyone cups of tea especially you are very new into the SEO world.

Ian
Ian
Digital Marketing Strategist in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A Great SEO Tool

5,0 vor 5 Jahren

Kommentare: I've been able to conduct keyword research for websites faster than I could before and find meaningful keywords to target and opportunities to grow organic traffic. This has resulted in better organic traffic to websites we've helped to optimize.

Vorteile:

This is an amazing all-in-one tool for SEO. Whether you need a tool for keyword research, backlinks, or optimizing your website, you'll find all the tools inside of SEMRush. It's core features are definitely around keywords (tracking and researching the keywords that are ranking for a particular domain), you can use this information to optimize your site with the built in site audit features.

Nachteile:

There are a lot of features and it can sometimes be difficult to find the exact feature you are looking for.

Hali
Digital Marketing Specialist in USA
Freizeit, Reisen & Tourismus, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Perfect for global SEO research and analysis

5,0 vor 4 Jahren

Kommentare: I have been able to prove how our content refresh and new blog content has boosted our visibility prior to our new website launch that included a content overhaul. I've shown the correlation between our position and visibility to our increase in search traffic and search purchases. I never would have been able to justify our efforts or my role without the help of SEMrush.

Vorteile:

I love being able to build out dashboards for our keyword categories. It helps me see which product groups are performing well vs. which ones we need to focus on. We are a global company so being able to have keywords in different languages was one of the main selling points for me. It's been fantastic!

Nachteile:

Since we are global, it would be nice if we didn't have to choose just one country for each dashboard. I really need to see performance on a global scale.

Antwort von Semrush

vor 4 Jahren

Hi Hali! Thanks a lot for giving us this review, we appreciate it!

Tim
Lead Content Specialist in USA
Gesundheit, Wellness & Fitness, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Extremely useful, but sometimes unwieldy and expensive

5,0 vor 4 Jahren

Vorteile:

SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.

Nachteile:

I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool

Antwort von Semrush

vor 4 Jahren

Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Verlagswesen, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A must-have for competitive analysis

5,0 vor 4 Jahren

Kommentare: The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.

Vorteile:

I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.

Nachteile:

While it's great to have a social media toolkit, it's weak compared to full-featured social media software.

Antwort von Semrush

vor 4 Jahren

Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Solid all-in-one for marketers

4,0 vor 3 Jahren

Vorteile:

Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.

Nachteile:

Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.

Antwort von Semrush

vor 3 Jahren

Hello! Thank you for your feedback! We were happy to know that our tool saved you some time.

Max
Digital Marketing Director in USA
Verbraucherdienste, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A Must Have Tool For Marketers

5,0 vor 3 Jahren

Kommentare: I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.

Vorteile:

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

Nachteile:

The reports and downloads are not too customizable which adds an extra layer of effort.

Sam
Owner, SEO in USA
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

My CRITICAL Tool for All Things SEO

5,0 vor 2 Jahren

Kommentare: I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.

Vorteile:

I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.

Nachteile:

There are a few things that I wish didn't cost extra to use.... such as the Agency platform.

Jonathan
Director in Tschechien
Onlinemedien, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

One of the most complete tool for the entire marketing team

4,0 letztes Jahr

Kommentare: We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

Vorteile:

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

Nachteile:

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Antwort von Semrush

letztes Jahr

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing. We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible. If you ever need assistance or have further insights, please don't hesitate to get in touch.

Jorge
Product Manager in Nicaragua
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

#1 Agency Competitor and Market Analysis Tool

5,0 vor 3 Jahren

Kommentare: SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner. Also, the keyword research tool makes my keyword planning more efficient and productive.

Vorteile:

SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity. Also, the resources section is the best. You guys show expertise through your courses and blogs.

Nachteile:

I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.