Dotdigital Erfahrungen

Streamlining Marketing Automation with Dotdigital

Kommentare: Despite the learning curve and pricing drawbacks, I found Dotdigital to be a powerful marketing automation solution that offers everything a business needs to create and execute successful campaigns.

Vorteile:

Dotdigital is an all-in-one marketing automation platform that offers a comprehensive range of features, including email marketing, SMS marketing, automation workflows, and social media marketing.

Nachteile:

One drawback I experienced with Dotdigital is that the learning curve can be steep, and it can take some time to get used to the platform's features and interface.

Integration with ticketing software is useful, but overall could use some improvements

Vorteile:

I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler.

Nachteile:

I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.

Mediocre- incredible customer service, but frustrated with the reporting

Vorteile:

Customer service is exceptional! I rarely wait on hold and my problem is always answered quickly and efficiently. I have been very impressed with the relational role your company plays in our business.

Nachteile:

Reporting isn't very effective. It based very numerically rather than by percentage. For example, if I sent 100 emails last month and 30 were opened and this month I sent 50 and 20 were opened, it tells me that my opens decreased. While less emails were open, the percent is much higher, so it should indicate growth not a decrease.

Excellent Software for Email Marketing

Kommentare: Overall experience was good. Best software for data testing and sending in email marketing.

Vorteile:

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

Nachteile:

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

Amazing customer service

Kommentare: Great platform and easy to use. They have the best customer support team to answer any questions I had instantly

Vorteile:

They have amazing customer service support

Nachteile:

It was confusing initially trying to create an email template

Careful of the rolling 2yr contract

Kommentare: Not good. Found the software clunky and hard to use. GUI not the best.

Vorteile:

Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

Nachteile:

The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

DotDigital is a great email marketing suite

Kommentare: I've used dotdigital for many years now across a couple of businesses and its improved massively over the years, while always building off the basis of a simple to use drag and drop interface.

Vorteile:

Building emails is very easy through the drag and drop interface, and sending They are continually adding in more features (SMS, transactional emails) though a lot of these are additional cost add ons, and sometimes not easy to understand to a new user.

Nachteile:

Image management is one of the main areas that could do with improvement - it can be incredibly clunky to use and time consuming to drop in new images, or delete old ones.

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Kommentare: I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Vorteile:

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Nachteile:

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Brilliant mailing platform.

Vorteile:

I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users. I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do. It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Nachteile:

Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Works great for my marketing team!

Kommentare: This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

Vorteile:

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

Nachteile:

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

Dotdigital works for us

Kommentare: Personally I have had a great experience with Dotdigital

Vorteile:

Dotdigital is a fantastic platform for digital marketing and communication. Its user-friendly interface allows for seamless integration of various marketing channels such as email, SMS, and social media. The automation features make it easy to create and execute targeted campaigns, saving time and increasing efficiency.

Nachteile:

While Dotdigital offers a variety of useful features for digital marketing, there are also some drawbacks to consider. One potential downside is the cost, as some users may find the pricing to be on the higher side compared to similar platforms.

Good email marketing platform for a reasonable price

Kommentare: Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Vorteile:

Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Nachteile:

Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Great Email Marketing Tool - Not impressed with Support

Kommentare: We used the platform to target audiences with well-tailored content at the right time, and also create automations that truly work.

Vorteile:

It is a very great email marketing platform with drag and drop email builder plus great templates too. The interface is very clean and easy to use. Even a complete newbie can create an impressive email campaign with Dotdigital

Nachteile:

There was a time we needed to speak with a member of the support team to resolve a pressing issue but it took a long time to resolve it. Asides that, I have no dislikes while using the platform for email marketing.

Best Emailing Software

Vorteile:

The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.

Nachteile:

The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

The Best Customer Support

Kommentare: It has been amazing! Their customer support has been bar none! Everytime I have a question someone is a quick chat away and if it's more in depth a ticket is promptly made and taken care of.

Vorteile:

The platform is intuitive and easy to use. The email templates are drag and drop and the possibilities you can do with programs are endless.

Nachteile:

Although the email templates are easy to use, I wish there was a little more customization available.

Very good, when we are experiencing issues, it doesn't matter the day or hour, the support team help

Vorteile:

Its drag and drop feature is very helpful, also saving templates is another feature i like about the program.

Nachteile:

reporting are to general, i wish the report could be seen by a specific time frame, this helps check how our users react to our emails in the long run.

Create great-looking responsive emails without knowing CSS/HTML

Vorteile:

Don't know CSS? HTML a little rusty? No problem. The email editor in dotmailer will let you create gorgeous, personalized, responsive emails with an easy drag-and-drop interface. I should qualify all of this by saying that we purchased the Silver package for custom email template first, and developed all future emails and templates from that starting point. Favorite feature: the ability to save sections of any email and then drag and drop them into future emails. Other things you will love: robust reporting, highly visual interface for automation workflows and quick and simple personalization. If you primarily need a tool for email (including automation), I don't think you will find a better platform.

Nachteile:

At the time we were using it, you really needed to integrate with your own CRM. The built in CRM features were primarily useful for personalizing user info tokens like name and company. If you wanted to personalize based on the last page the user "liked," you were out of luck. It's possible that's changed. Customer service was a little spotty at times.

Dotmailer Allows Us To Automate Our Email Marketing Campaigns!

Kommentare: Automated email marketing campaigns.

Vorteile:

We recently switched from another service to Dotmailer because it allowed us to connect it to our shopping cart and build automated programs that send emails out to users depending on certain criteria. We were able to easily build a program that monitors abandoned carts and post-purchase follow ups.

Nachteile:

It's rather expensive. Unfortunately we have a very large catalog so the cost to sync this data to Dotmailer is quite high.

Intimidating at First, But Essential to Email Marketing

Vorteile:

Dotdigital makes it super easy to create and edit email templates. The software also provides previews of different devices, and media integration is seamless. Another feature I find helpful is the test send option. I can send emails to myself for preview, which eliminates the anxiety of hoping everything is formatted correctly.

Nachteile:

If you are building a template, it can get a bit tedious as there as so many options with Dotdigital, and this can be overwhelming. Also, the website will "time out" after a certain period of time, so be aware of that while creating an email. (e.g., You hit save, and the website reloads to the home screen--whatever work you had is gone!)

My dotdigital Review

Kommentare: It has gotten the job and then some, however, we selected this tool because our CRM developer told us we had to. Otherwise, highly likely we would have gone with another player.

Vorteile:

- Ease of building emails - Ease of managing contacts

Nachteile:

- Some offerings are siloed to certain parts of the system (i.e. countdown clock) - One-off emails & triggered email separation is a bit clunky - The account manager is not incredibly helpful/insightful

excellent in all respects

Vorteile:

really easy to use, templates and image friendly, good customer and technical support. has good automation options and multiple folder capability for prospect and customers mail outs.

Nachteile:

There is not much to dislike.... there are online training courses, there's even classroom training courses, tech help is good...

Easy to Use Editor, Endless Custom Targeting Options

Vorteile:

I love the Easy Editor. That is where I work the most creating the visual aspects of the campaign so this is really important to me. Moving things around is very intuitive and yet allows for complex designs. I love that I can create personal building blocks, so that I can duplicate a design from one campaign to the next without having to redo everything. It makes your own content reusable.

Nachteile:

The revenue reporting is buried in the reports. In other email software, it's right up there with opens, clicks, etc. At the end of the day, it doesn't matter how many people opened my email if I can't see how much revenue the campaign made. Other email software shows revenue much better.

Powerful with Some Flaws

Kommentare: dotmailer is a great platform that allows for some powerful means of mass messaging/emailing. It took my company quite some time to get onboarded because of the degree of difficulty in setting up the automated campaigns. It would be highly recommended if the interface was cleaned up a bit and the overall UX was better.

Vorteile:

dotmailer has the ability to do most of what you will need out of a marketing automation platform. It can send automated campaigns via email, SMS message and even Facebook Messenger. Once the programs are up and running it is a powerful tool in a company's marketing mix.

Nachteile:

There are two areas that need some improvement. The first is the overall UX. The interface is clunky and sometimes difficult to navigate. Once a user gets a feel for it things get easier, but anytime there's a new functionality I need to explore it takes some time to get the proper feel for it.

We love Dotmailer. It's easy to use, cost-effective, and has the features that benefit our company.

Vorteile:

List segmentation and data gathering make it easy for us to target the people who are most likely to buy. The development team works hard to continuously improve the platform, so there are lots of new features with each release, so it feels like it's never getting stagnant or underperforming from other platforms on the market.

Nachteile:

My only disappointment was in onboarding we weren't brought up to speed on best practices in "warming up" our list, so we destroyed our sender reputation, had to start over, and still probably didn't do it quite right. Intense training upfront on this subject would be most helpful to new users.

Very pleasent

Vorteile:

easy to use email design feature. I can design and personalize my emails without the support of a creative department.

Nachteile:

testing features. I would like to perform a 50/50 split on the entire mailing effort. Dotmailer only has an A/B test split up to a certain percentage, then the winning effort is sent to remainder of list. I know there are ways around this but they are not convenient. Give an option to split 100% of the entire list.