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Über Segment

Segment ist eine Kundendatenplattform, die gute Daten für alle Teams zugänglich macht. Schließe dich den mehr als 20.000 Unternehmen an, die Segment nutzen.

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Guido N.
Guido N.
Digital Media Manager in Italien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

All the info you need. In a snap!

5 letztes Jahr

Vorteile:

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Nachteile:

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

In Betracht gezogene Alternativen: Tealium Customer Data Hub und Salesforce Sales Cloud

Gründe für den Wechsel zu Segment: Easier to use and implement

Lewis Y.
Lewis Y.
Director of Operations in USA
Verifizierter Nutzer auf LinkedIn
Chemikalien, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

This CDP is great if you have a plug & play website, more tricky if you have a custom built website.

4 vor 12 Monaten

Kommentare: The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.

Vorteile:

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Nachteile:

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

In Betracht gezogene Alternativen: Tealium Customer Data Hub und mParticle

Gründe für den Wechsel zu Segment: It was free to start and easy to set up. Costs seemed reasonable compared to competitors. Is widely compatible with many marketing tools in the industry.

Or P.
Or P.
CTO and Co-founder in
Verifizierter Nutzer auf LinkedIn
Internet, 11-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: GetApp

Data loss and bad customer support

1 vor 6 Jahren

Kommentare: At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Vorteile:

Reduce the amount of code that handles analytics and tracking No real alternative

Nachteile:

Unreliable. Bad customer support.

Jonny D.
Jonny D.
Head of Sales Operations in UK
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment - The Data Layer to Have

5 vor 2 Jahren

Kommentare: Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Vorteile:

Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Nachteile:

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Giovanni G.
Giovanni G.
Marketing manager in Italien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Useful marketing tool

5 vor 5 Monaten

Kommentare: great, it helps a lot in collecting customer's information

Vorteile:

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Nachteile:

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Christopher S.
Christopher S.
Head of Product in USA
Verifizierter Nutzer auf LinkedIn
Lebensmittelproduktion, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great software to remove the burden of countless API integrations

5 vor 4 Jahren

Kommentare: Saved a ton of dev time

Vorteile:

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Nachteile:

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Steve L.
Steve L.
Head of CX & Ecommerce in Australien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment does all the heavy lifting so you don't have to

5 vor 12 Monaten

Vorteile:

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

Nachteile:

There aren't many things that come to mind.

Fayssal J.
Fayssal J.
CEO in Tunesien
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment is a great tool, if you can afford it then you should start using it right now.

5 vor 3 Jahren

Kommentare: Always happy to recommend segment ! A great tool.

Vorteile:

The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

Nachteile:

Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

Srinivas R.
Srinivas R.
Co Founder & CTO in Indien
Verifizierter Nutzer auf LinkedIn
Eventservice, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment Data collection

5 vor 3 Jahren

Kommentare: Very good and solve the key pain point very well

Vorteile:

3rd party integration is very good , ease of use and whole ecosystem

Nachteile:

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Verifizierter Rezensent
Staff Software Engineer in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Segment Event Tracking

5 vor 7 Monaten

Kommentare: Segment does a great job of event tracking for analytics. It integrates well with other tools like Heap and is very easy to explain to others about how to add a new event to track.

Vorteile:

Segment is great at handling event tracking. Once configured, it's very easy to add new events and also specify data associated with those events. We use the tool across multiple codebases and server provisions. It integrates well with other tools like Heap for further analytics.

Nachteile:

It can be a bit difficult to debug, but this isn't really an issue with Segment, but rather event trackers in general. The feed of events can be a bit difficult to filter through when testing new events.

Tamás S.
Data Analyst in Ungarn
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A reliable tool for event tracking and syncronization

5 vor 2 Jahren

Kommentare: In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them. Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Vorteile:

- Intuitive UI. - Event tester on the UI. - Several client libraries. - You can sync even your backdata, e.g. when setting up a new warehouse. - Pricing is based on users not events.

Nachteile:

- Custom schedule for synchronisation or event validation is only available in higher packages. - Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Verifizierter Rezensent
VP of Marketing Ops in USA
Verifizierter Nutzer auf LinkedIn
Internet, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Addresses a major use case | requires a data architect to own the implementation and instrumentation

5 letztes Jahr

Vorteile:

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Nachteile:

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

In Betracht gezogene Alternativen: Workato

Guruprasad H.
VP Engineering in Indien
E-Learning, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Good tool for startups

5 vor 3 Jahren

Kommentare: Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Vorteile:

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Nachteile:

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Andrew B.
Andrew B.
Business Coach and Head Strategist in Neuseeland
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great for integrating product with multiple products and extending over time

4 letztes Jahr

Kommentare: Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.

Vorteile:

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Nachteile:

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Verifizierter Rezensent
Engineering Manager in Israel
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment for analytics integration

4 letztes Jahr

Kommentare: - Great experience, easy integration, saves a lot of time when working with multiple analytics services

Vorteile:

- easy integration - can work with many analytics Saas vendors

Nachteile:

- can be better with some data visualization capabilities

In Betracht gezogene Alternativen: Mixpanel und Amplitude

Gründe für den Wechsel zu Segment: Integration to many services

Andrii S.
Senior Drupal Developer in Ukraine
Computer-Software, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Segment - the best system to control and analyze your customers!

5 letztes Jahr

Kommentare: I integrated Segment with the Drupal 8 site. I’m supporting it and improve.

Vorteile:

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Nachteile:

All if fine. I can’t even be thinking about cons. Probably would be great to have the ability to copy data between sources.

Verifizierter Rezensent
Head of Growth in USA
Verifizierter Nutzer auf LinkedIn
Transport/Güterfrachtverkehr/Schienenverkehr, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Must have software

5 vor 3 Jahren

Vorteile:

Not sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Nachteile:

The capacity to decide which events are sent to each vendors to limit data overusage

Altaf D.
Co-founder, CPO in Singapur
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Modern data consolidation solution

5 letztes Jahr

Vorteile:

There’s nothing out there that even comes close to Segment. With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)

Nachteile:

Nothing specific. Everything works great.

Vimal K.
Software tester in Indien
Computer-Software, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Integration and journey

4 letztes Jahr

Kommentare: Its really good but not extreme.

Vorteile:

This will be very simple to integrate with any website in short time. The clear understanding of user activities via your api calls. This event module will helpsl us to analysis what user did in the page and what they are trying to make it. If something's broken when user browse, we could pretty much identify easily by debugging via segment instead of searching our code base log files.

Nachteile:

User funnel is not much as per the exception. When I want to compare the multiple user journey, I couldn't feel much.

Ben B.
Manager in USA
Non-Profit-Organisation Management, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Segment help turn your data into dollars

5 vor 2 Jahren

Kommentare: My overall experience with Segment has been incredible. Never before have I

Vorteile:

There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more. I don't know how we did business before.

Nachteile:

Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.

Ivan M.
Digital Analytics in Spanien
Immobilien, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Easy to use and powerful tool, recommended if you work with third-party tools.

4 vor 5 Monaten

Kommentare: One of the tools that we recommend has the possibility of data quality with the "protocols" which is very interesting too.

Vorteile:

It is a very easy-to-use tool that with minimal training you can add/configure third-party tools, accessible to many user profiles.

Nachteile:

We have previously been working with tag manager tools, we miss the possibility of have modifications before sending the segment to 3 party tools. The "functions" are somewhat complex, a UI environment would be nice. Possibility of alerts with ML, for example; if we normally send 1000 events of one type each day, wait that day for those approximate events, intelligent alerts not only when a violation fails.

Barry H.
Barry H.
Head of Growth in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Lifesaver for growth & marketing tech stack

5 vor 4 Jahren

Vorteile:

- Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing

Nachteile:

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly

Daniel S.
Daniel S.
Co Founder, Head of Marketing in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

The easiest way to pull data from your site or app -- and maintain it

5 letztes Jahr

Kommentare: We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps.

Vorteile:

Segment's value proposition is really simple. Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click. Even better - you can feed in historical data as well.

Nachteile:

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Rodrigo de castro R.
Rodrigo de castro R.
Co-founder & CTO in USA
Verifizierter Nutzer auf LinkedIn
Internet, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great addition to our marketing stack

5 letztes Jahr

Vorteile:

The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Nachteile:

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Christopher C.
Product Manager in USA
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

really great, simple analytics platform

5 vor 4 Jahren

Vorteile:

Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.