--- description: Detaillierte Informationen über Similarweb zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Webanalyse-Tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.com.de/software/148472/similarweb-pro Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/148472/similarweb-pro?page=2) > Digital-Market-Intelligence-Unternehmen, das von Hundertausenden Unternehmen für globale geräteübergreifende strategische Erkenntnisse genutzt wird > > Bewertung: **4.6/5** von 260 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Similarweb? SimilarWeb ist ein globales, geräteübergreifendes Market-Intelligence-Unternehmen, das von Hundertausenden Unternehmen weltweit genutzt wird, um ihre digitale Strategie zu entdecken, einzusetzen und Entscheidungen zu treffen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.6/5** | 260 Nutzerbewertungen | | Bedienkomfort | 4.6/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.5/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Similarweb - **Gegründet**: 2007 ## Gewerblicher Kontext - **Startpreis**: 125,00 $ - **Preismodell**: (Kostenlose Version verfügbar) (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Unterstützte Sprachen**: Chinesisch, Deutsch, Englisch, Französisch, Italienisch, Japanisch, Niederländisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Frankreich, Indien, Japan, Kanada, Mexiko, Niederlande, Singapur, Spanien, Südkorea, Taiwan, Vereinigte Arabische Emirate, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Alarmfunktion / Benachrichtigungen - Anpassbare Berichte - Anpassbare Vorlagen - Berichterstattung / Analyse - Berichterstattung und Statistik - Besucher-Nachverfolgung - Dashboard - Daten-Import / -Export - Datenvisualisierung - Engagement-Tracking - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Keyword Monitoring - Keyword-Recherche Tools - Kommunikationsmanagement - Kontakt-Datenbank - Kontaktmanagement - Konversion-Tracking - Kundenerlebnis-Management - Kundensegmentierung - Leistungskennzahlen - Mehrere Kampagnen - Mehrfache Datenquellen - Mehrsprachig - Multi-Channel-Vertrieb - Multichannel-Datenerfassung - Multichannel-Marketing - Personalisierung - Portfolio-Buchhaltung - Prognose - Publishing/Sharing - ROI Tracking - Real-Time Analytics - SEO Audit - SEO-Management - Stichwort-Nachverfolgung - Suchen / filtern - Verfolgung von Interaktionen - Visuelle Analytik - Web-Traffic-Berichterstattung - Website-Analytik - Website-Überwachung - Wettbewerbsanalyse - Wirtschaftsprüfung-Management - Zeit auf der Website nachverfolgen - Zielseiten / Web-Formulare - Überwachung ... und 22 weitere Funktionen ## Integrationen (7 insgesamt) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - 24/7 Live-Support - Chat ## Category - [Webanalyse-Tools](https://www.capterra.com.de/directory/30073/web-analytics/software) ## Ähnliche Kategorien - [Webanalyse-Tools](https://www.capterra.com.de/directory/30073/web-analytics/software) - [KI Tools](https://www.capterra.com.de/directory/30938/artificial-intelligence/software) - [Software zur Webseitenoptimierung](https://www.capterra.com.de/directory/31557/website-optimization-tools/software) - [PPC-Tools](https://www.capterra.com.de/directory/30967/ppc/software) - [Social Media Analyse Tools](https://www.capterra.com.de/directory/31655/social-media-analytics-tools/software) ## Alternativen 1. [Lucky Orange](https://www.capterra.com.de/software/150695/lucky-orange) — 4.7/5 (260 reviews) 2. [SEO PowerSuite](https://www.capterra.com.de/software/127616/seo-powersuite) — 4.5/5 (382 reviews) 3. [Semrush](https://www.capterra.com.de/software/151962/semrush) — 4.6/5 (2316 reviews) 4. [Screpy](https://www.capterra.com.de/software/209021/screpy) — 4.8/5 (236 reviews) 5. [Looker](https://www.capterra.com.de/software/169053/looker) — 4.5/5 (282 reviews) ## Nutzerbewertungen ### "Essential Tool for Market & Competitor Insights" — 5.0/5 > **a** | *21. November 2025* | Internet | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Similarweb provides an in-depth look at market trends, traffic sources, and audience behavior, allowing us to keep a close eye on both established and emerging players. > > **Nachteile**: Some data points can lag behind real-time, which may affect fast-moving industries. For highly specialized or smaller industries, data coverage can be less comprehensive. > > Similarweb is a valuable resource for tracking the effectiveness of our digital initiatives. It makes it easy to monitor changes and trends in our market, and helps us benchmark our progress over time. While there are some limitations with data freshness and cost, the platform delivers strong value and supports our ongoing efforts to improve ----- ### "A Powerful Platform for Traffic Intelligence, Market Research, and Competitive Benchmarking" — 5.0/5 > **Caterina** | *23. April 2026* | Marktforschung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: We rely on Similarweb on a regular basis in our market research work to estimate website traffic, benchmark competitors in specific industries, and gain a clearer understanding of traffic acquisition trends. It is an extremely useful platform for comparing companies operating in the same market and highlighting differences in channel mix, growth trajectories, and overall digital performance. One of the aspects we value most is the level of detail the platform provides. The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape. The platform also offers many ways to explore the data in depth, and the introduction of AI traffic insights is a very welcome addition that makes the analysis even more relevant in today’s context. From a usability standpoint, the interface is clear and user-friendly, even though there is a bit of a learning curve at the beginning due to the breadth of features available. Because the platform includes so many data points and sections, it takes some time to learn where everything is. Once that familiarity is built, however, it becomes a very efficient and powerful tool. Integration is another major strength. The option to export data into Excel is very practical for everyday work, while the APIs offer significant value for more advanced applications. We use them both to feed data into Looker Studio and to support integration with an internal software solution we are currently developing, which makes Similarweb even more important within our workflow. In terms of performance, Similarweb is currently the strongest solution we use for traffic analysis. It combines broad coverage, ease of use, and analytical depth, making it highly effective for competitive benchmarking and market intelligence activities. Pricing is certainly a factor, as it is a premium platform, but this is aligned with its professional positioning. For organizations that depend heavily on traffic intelligence and competitor analysis, the value delivered can justify the investment. Lastly, our experience with support and onboarding has been very positive. We have a dedicated contact person who is consistently available and helpful, and we stay in regular contact. This ongoing support makes it easier to take full advantage of the platform and contributes to a smoother overall experience. Overall, Similarweb is an excellent solution for market research and competitive benchmarking, especially for teams that need dependable traffic data, strong comparison capabilities, and flexible integration options. > > **Nachteile**: On the downside, some areas of Similarweb provide more depth than others. For instance, sections like Industries are extremely helpful for obtaining a high-level view of the market and comparing several players at the same time, but they do not always offer the same level of detail available when analyzing individual websites or conducting direct comparisons between a smaller group of up to five sites. Another point to consider is that the user experience evolves quite often. Although the platform remains highly capable, frequent interface updates can require users to spend time readjusting and locating features or data again, which may temporarily reduce efficiency. Lastly, while many datasets can be exported easily, not every insight is equally accessible in a structured format. In some cases, the most practical way to capture certain information is through screenshots rather than downloadable files, which can be a limitation when that data needs to be reused in reports or integrated into internal tools. > > Overall, our experience with Similarweb has been very positive. We use it extensively for market research and competitive analysis, as it provides reliable traffic estimates, strong benchmarking capabilities, and valuable insights into digital performance and acquisition channels. The platform stands out for the depth of its analysis, especially when comparing competitors and understanding market dynamics. Features like the Industries section already offer a broad and useful view of the competitive landscape, and the addition of AI-related traffic insights has further increased the platform’s value. In particular, these new capabilities make Similarweb even more relevant today for understanding how visibility is evolving in areas connected to AI-driven discovery, including AEO and GEO. Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers. Overall, Similarweb is a key tool in our daily activities, helping us provide more accurate, data-driven insights to our clients and support better strategic decisions. ----- ### "Similarweb is the leading industry market intelligence tool" — 5.0/5 > **Ben** | *9. September 2025* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed. > > **Nachteile**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well. > > Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools. ----- ### "Review of Similarweb" — 3.0/5 > **Sahib** | *9. Juli 2024* | Marketing & Werbung | Empfehlungsbewertung: 3.0/10 > > **Vorteile**: Has tons of information shown on the platform > > **Nachteile**: Not the most intuitive product out there ----- ### "A wikepedia extension, for Digital marketing" — 5.0/5 > **Yuri** | *15. April 2026* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Similar Web is like that "Trending Teacher" at school, who's everyone's friend. It's easy to communicate with it, even easier to learn, and gather insights. All wrapped in a young framework, and great UI \& UX > > **Nachteile**: The lack of a mobile App/Web View is pretty uncomfortable. In many cases, I encounter the need for a "quick view" or to quickly fetch a user's details. Due to limited Viewability format (Desktop), it requires opening a PC for a simple need. > > Overall, very satisfied. Great functionality, intuitive workflow, and lots of data to leverage. Personally, I think it's the best tool for people who work in the Digital Marketing Industry. ----- Seite: 1 / 12\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/148472/similarweb-pro?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/148472/similarweb-pro) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Strukturierte Daten