Über Zoho Campaigns

Erstelle, versende und verfolge effektiv Email-Kampagnen, die dir helfen, dauerhafte Beziehungen zu deinen Kunden aufzubauen.

Erfahre mehr über Zoho Campaigns

Vorteile:

It enables to create and manage different sorts of campaigns. It has many features that make the web version of the product very useful.

Nachteile:

The interface is difficult to understand and they have a ridiculous and ignorant censorship policy that want to be the moral guardian of what you and your recipients read and see.

Bewertungen zu Zoho Campaigns

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,0
Kundenservice
4,2
Funktionen
4,0
Preis-Leistungs-Verhältnis
4,4

Weiterempfehlungsquote

7,8/10

Zoho Campaigns hat eine Gesamtbewertung von 4,1 von 5 Sternen basierend auf 189 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (189)

Michael K.
Michael K.
Principal in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

ZOHO Campaigns manages 8,000 person newsletter

5 vor 3 Jahren

Kommentare: The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Vorteile:

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Nachteile:

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Chandan S.
Chandan S.
Email Marketing Executive in Indien
Verifizierter Nutzer auf LinkedIn
Marktforschung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Zoho Campaigns excellent support and attractive pricing

4 vor 11 Monaten

Kommentare: My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.

Vorteile:

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Nachteile:

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Deepa K.
Deepa K.
Campaign Specialist in Indien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Started my Email Marketing carrier with Zoho Campaign

4 vor 3 Wochen Neu

Vorteile:

I started my email marketing carrier with Zoho Campaign. The user interface is simple and easy to use. We can integrate this with Zoho CRM. Easy to upload contacts, Create segment, Manage unsubscribers and check user activity. Best fit for sending regular newsletter.

Nachteile:

The majority of emails sent end up reaching SPAM or Promotional folder. Takes more than usual time to complete IP warm up.

Jj E.
Marketing Strategist in USA
Medienproduktion, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

I feel like I'm a beta tester.

1 vor 2 Jahren

Kommentare: Clunky, slow and an overall terrible user experience. From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used. Now all of those things are OK, because functionality is what matters the most, right? This would be true if the functionality of the platform actually worked as intended. We've run into issues like: -Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.
The list goes on and on. I wish this program just worked and I didn't have to write this review. The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs. I don't recommend this software to anyone.

Vorteile:

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Nachteile:

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns. When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended. If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Mehandi I.
Mehandi I.
Tech Support in Indien
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Zoho Campaigns review by Mehandi Islam ( Sales & Marketing Automation Expert)

4 vor 2 Monaten Neu

Kommentare: My overall experice with Zoho Campaigns is good I can say that 4.5/5 only thing which they need to do to make it 5/5 is the speed of their application. I am solving all my email marketing problems, lead managament and customer managemet ( database). It is always easy to create the automation workflows and send automated emails for birthday, holidays and special offers with zoho campaigns. Getting attendees for the webinars.

Vorteile:

The most impactful features of zoho campaigns are:- 1) Large Canvas for campaign planning (for creating workflow automations ). 2) Email Templates (saves time). 3) Asset uploading (I upload all my images in separate folders inside Zoho Campaigns to use them late in campaigns). 4) Inexpensive Pricing ( Affordable for any small business owner). 5) Contact Management. Yes, this product is super easy to use. Integration with my existing business is also easy.

Nachteile:

Things they can improve. speed at which the entire software works. Reporting tools shoudl allow us to download and share customizable reports. There is no any aspect which is difficult to use. Integration with my existing business was super easy.

Nalika J.
Software Tech/Appointment Setter in Jamaika
Versicherung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy email managing

5 vor 2 Wochen Neu

Vorteile:

I love that it is easy to integrate with a lot of software that we use. It is also very easy to use and navigate

Nachteile:

I think that they can improve on the amount of immediate (real-time) sync that they have as this would make it easier for users to get work done quicker.

Milthon R.
Milthon R.
CEO in Dominikanische Republik
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

I like the Zoho Camaign because I can integrate, use and create a campaing in very easy way

5 vor 4 Jahren

Kommentare: Easy to use, integrations and the effective it is when sending email campaigns

Vorteile:

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Nachteile:

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Vansh C.
Vansh C.
Growth Marketer in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A very competent email marketing software!

4 vor 10 Monaten

Kommentare: Since the emails I send out are relatively simple and non-fancy, I have enjoyed using Zoho Campaigns! It's hassle-free software that ties in well with other apps in the Zoho Suite.

Vorteile:

If you are familiar with and are using the Zoho Suite, buying this software for your email marketing is a no-brainer. It integrates wonderfully with other Zoho apps, and WooCommerce. The analytics are also very comprehensive, and you won't find anything lacking in this regard.

Nachteile:

Easily the biggest downside of Zoho Campaigns, is the customizability of emails. You just can't do all that much with them. There are VERY few fonts to choose from, and generally a lot of constraints regarding the placement of different elements. A little more freedom would have been nice.

Ian M.
Ian M.
Marketing Manager in Kenia
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

I have used Zoho Campaign for my Digital Marketing business. It lets you send many emails at a go.

5 vor 4 Jahren

Kommentare: It helps me reach out to many customers. Doing desktop marketing requires data for you to check your progress.

Vorteile:

It Lets one organize emails at groups. It lets you know which emails were opened. It lets you know the success rate for your email opened. Very detailed reports on dashboard Can connect to your Zoho CRM Sends data regarding the campaign to your Zoho CRM and therefore you get insight about your campaign progress.

Nachteile:

Does not allow you to send info emails You have to send a request for you to blast emails known as info Takes quite sometime to run especially creating the email list

Thomas M.
Owner in USA
Finanzdienstleistungen, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Played with it for 30 days

4 vor 3 Wochen Neu

Kommentare: Great customer service, however, there are easier to use services currently.

Vorteile:

Zoho provides you with prices that are hard to beat.

Nachteile:

Big learning curve as there are many moving parts

James D.
Director in USA
Informationstechnologie & -dienste, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung
Quelle: SoftwareAdvice

You can’t go wrong with Zoho.

5 vor 4 Jahren

Kommentare: We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Vorteile:

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Nachteile:

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Colin M.
Colin M.
Consultant in UK
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Powerful email marketing campaign management

4 vor 4 Jahren

Kommentare: Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Vorteile:

- integration with G Suite and Zoho CRM - nice analytics dashboard - A/B Testing - Personalised content - Includes features normally only found in much more expensive martech products - Good solution for handling GDPR compliance - Easy to configure sign-up forms on web pages, e.g. in Wordpress

Nachteile:

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially - Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want - Interface not always as intuitive as it could be

Derek R.
Web Developer in USA
Grafikdesign, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A power tool... when it's working properly

4 letztes Jahr

Kommentare: Overall, the experience has been good, but it's taken a lot of work to get to this point. Admittedly, we may be stretching the system a bit more than the average user, but we're not doing anything groundbreaking. I've had to (through testing and trial-and-error) get everything working myself because often times the first-tier of support doesn't understand the software that well. Second-tier support has almost always been extremely helpful, but you're usually stuck waiting a couple days to hear back from them.

Vorteile:

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Nachteile:

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Alex F.
Alex F.
Director in Kanada
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Good for emailing customer subscription list

4 vor 2 Jahren

Vorteile:

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Nachteile:

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Verifizierter Rezensent
Pres in USA
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good except for a major error in setup design

4 vor 3 Jahren

Kommentare: We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.

Vorteile:

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Nachteile:

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user. When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Sadhan S.
Digital Marketing Manager in Indien
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best ever software used for Email Campaigns

5 letztes Jahr

Kommentare: Yes I am using since late 2017 and day by day they are improving their features. Their customer support is amazing. I never seen such amazing support provide by any other company.

Vorteile:

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign. There is integration method works very smoothly

Nachteile:

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

Natalia G.
Natalia G.
Graphic Designer in Mexiko
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy to use email marketing tool

4 vor 11 Monaten

Kommentare: When you are already working with Zoho CRM it makes it easier to send campaigns and have a better database management.

Vorteile:

It is easy to use, you can create your own HTML campaign, use a template or the drag and drop builder. If you use it with other Zoho products you can sync the database available or upload you own. You can schedule the campaigns in your time zone or in the recipient time zone.

Nachteile:

The drag and drop has some bugs from time to time and the platform performs better when you use it with other Zoho products.

Brian C.
VP of Sales Operations in USA
201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: SoftwareAdvice

Intuitive, feature-rich, easy integrations, very affordable.

4 vor 4 Jahren

Kommentare: Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Vorteile:

My top 4 pros are the following: Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements. Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports). Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours. As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Nachteile:

While the number of pre-designed templates are impressive, it is still somewhat limited. List segmentation is the only aspect of the system that is less intuitive.

Nathan E.
Director of Marketing in USA
2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: SoftwareAdvice

Affordable Email Marketing Tool

5 vor 4 Jahren

Kommentare: If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

Vorteile:

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Nachteile:

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Hichem B.
IT manager in Frankreich
Computer-Vernetzung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

easy to use, and reduce the working time.

4 vor 4 Jahren

Vorteile:

. An easy interface so you can learn it very fast. . Have a perfect and nice dashboard, so you can manage the progress of your campaign. . The price to the value reasonable compared with other similar services. .Zoho invoices are very useful and help a lot in tracking the payments. . You will the social media campaigns which is very important now maybe even more important than email marketing. .And they always have new fetures from time to time.

Nachteile:

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch. .you are limited with the templates that they provided it to you. .to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Nicholas R.
Software Support Technician in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Zoho Campaigns has increased our visibility to our customer base for getting out to the world.

4 vor 4 Jahren

Vorteile:

It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Nachteile:

Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

Maria I.
Maria I.
Freelancer in Philippinen
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Zoho Campaigns lets us be closer to our target Clients!

4 vor 4 Jahren

Kommentare: campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Vorteile:

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Nachteile:

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Nivin J.
System Engineer in Indien
Verifizierter Nutzer auf LinkedIn
Öl & Energie, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung
Quelle: GetApp

A great automated email and social media marketing tool apt for a mid-sized firm.

4 vor 4 Jahren

Vorteile:

It is the most efficient, simple and effective tool in market that helps us manage our campaigns. It provides metadata which is one of its unique features. They provide customer service round the clock. It helps to attain engagement via social media platforms like Facebook and Linked in. You can easily create newsletters with the provided templates. It compares all your email campaigns. The application is very affordable ,and they ensure great analytics. You have to focus on your content and the entire marketing process is taken care of by the application. The manual import and export of data is eliminated, as all this is done by the auto-sync tool. You can create incredible newsletters with the HTML integrated templates. Flexible and customizable layouts are provided.

Nachteile:

The domain name verification process takes time. The absence of a variety of templates. Require more tutorials and step by step methods for posting campaigns. The interface looks outdated in comparison to other email marketing tools.

Kim A.
division manager in USA
Bau, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy to use, after you do it a couple of times

4 vor 3 Jahren

Kommentare: It is easy to start a campaign and from the analytics see he opens it, call them while your email is still fresh in their minds, then move onto the next step.

Vorteile:

You can use their stock templates or create your own. Adding pictures is very easy, along with call to action buttons. The Zoho team test it before you send it out to make sure it will work in all formats.

Nachteile:

You can't resend a campaign without cloning it.

Verifizierter Rezensent
Digital Marketing Director in Kanada
Verifizierter Nutzer auf LinkedIn
Versicherung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: GetApp

GREAT product but minor drawbacks..

4 letztes Jahr

Kommentare: Overall, I found learning to use and create Campaigns fairly simple. It's could be more modern and impressive with templates. It's a little dated for 2021.

Vorteile:

The best part of this software is it lets you schedule multiple campaigns.It also allows you to clone campaigns and change minor details if you are sending a re-occurring campaign.

Nachteile:

The worst part is you can only schedule campaigns 24 hours from the time you create the campaign. This isn't helpful at all and is a huge drawback for me while using Zoho Campaigns.