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Über VWO Testing

A/B-Test-Tool für Website- und Conversion-Rate-Optimierung. Zu den Funktionen gehören Ausrichtung, Personalisierung und Analyse.

Erfahre mehr über VWO Testing

Zeigt 86 Bewertungen

David W.
David W.
COO in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

An Excellent Product with Excellent Support

5 vor 3 Jahren

Kommentare: Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Vorteile:

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Nachteile:

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Samy H.
Senior UX/UI Designer in UK
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Exceptional detail in data and tracking research to insights

5 vor 2 Jahren

Kommentare: We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Vorteile:

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Nachteile:

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

In Betracht gezogene Alternativen: Hotjar

Warum VWO Testing gewählt wurde: We made the switch because of the level of detail that is available

Zuvor genutzte Software: Crazy Egg

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Ayushi S.
Ayushi S.
Internet Marketing Executive in Indien
Verifizierter Nutzer auf LinkedIn
Outsourcing/Offshoring, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

It's worth "trying"

3 vor 3 Jahren

Kommentare: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Vorteile:

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Nachteile:

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at venus.kaur@vwo.com and I will be happy to help. - Venus from VWO

Trevor A.
Product Owner, CRO Services in USA
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Well worth the investment!

5 vor 2 Jahren

Kommentare: VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Vorteile:

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Nachteile:

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

In Betracht gezogene Alternativen: Optimizely

Gründe für den Wechsel zu VWO Testing: Cost was the biggest factor, and VWO (even with their recently increased prices) continues to excel in this area!

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO

Verifizierter Rezensent
Director of Product Experience in Deutschland
Verifizierter Nutzer auf LinkedIn
1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Simple product and easy to use for beginners

4 vor 4 Jahren

Vorteile:

Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Nachteile:

After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

Kelly D.
Client Services Manager in Kanada
Konsumgüter, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Easiest Tool Available for A/B Testing!

5 vor 6 Monaten

Kommentare: Testing is becoming sooo important for all websites nowadays. You need to be constantly testing to see what converts, what doesn't and what works best. VWO makes it easy to do this as you can run many tests on different domains at the same time.

Vorteile:

VWO is the best software for setting up A/B tests. It has great features that make it easy to split test headlines/copy/images without needing to get a developer involved. It will also estimate how long your test will take to complete based on incoming traffic. This makes it easy to give ETAs for results. I also appreciate the fact that you can test certain things on mobile vs desktop. Their customer support is also excellent.

Nachteile:

VWO can be tricky to learn at first, but has great documentation available for its many features. Their support team is very helpful as well if you have any questions. There is not much to dislike about VWO.

Antwort von Wingify

vor 5 Monaten

Hi Kelly, thanks for sharing your review! Glad to know that you like the tool and the support service. In case you ever get stuck with any feature, please feel free to get in touch with us at support@vwo.com and we will be happy to arrange a training session for you. ~Neha from VWO

Akash G.
Co Founder & CTO in Indonesien
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good for small to medium business

4 vor 4 Jahren

Kommentare: I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software.

Vorteile:

Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in.

Nachteile:

I especially didn't like their pricing threshold. .

Ayushi S.
Ayushi S.
Internet Marketing Executive in Indien
Verifizierter Nutzer auf LinkedIn
Outsourcing/Offshoring, 501-1.000 Mitarbeiter
Verwendete die Software für: Nicht angeboten
Herkunft der Bewertung

VWO AB testing tool is good for testing multiple pages at the same time. But loading is a major issu

4 vor 4 Jahren

Vorteile:

The fact that with just one variation, I can test multiple landing pages. It reduces the effort of making the same change to different pages and is really time saving. Another thing that I liked about the product is its features. There are a lot of features including custom targeting and heatmap availability that eliminates dependency on tools like Mouseflow and Hotjar.

Nachteile:

Its testing threshold. While I do understand that a web page need to have certain number of sessions to enable fair testing but VWO threshold does not consider a monthly traffic of 2000 sessions good enough, which I think would work negative in case, small and midsize businesses go on to try it. This particular issue can restrict someone to try AB testing and make them resort to Analytics, which is definitely not a reliable tool.

Emma R.
Emma R.
Graphic Design Specialist in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

An amazing tool

5 vor 3 Jahren

Vorteile:

I actually think, that the very best property of this item, is the client relationship. You can depend on a terrific group at any point, there is no doubt their will address you, no bug or issue you can have they will not want to assist you and brief it out.

Nachteile:

Demands of some functions, that are basic in other platforms, however tailored to more intricate platforms, are not as rapidly focused on and carried out, as i would have preferred to.

Verifizierter Rezensent
Chief Product Officer in UK
Verifizierter Nutzer auf LinkedIn
Internet, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great solution for startups with AB test

4 vor 3 Jahren

Vorteile:

Once setup it's a plug and play growth hacking tool that allows validation of theories.

Nachteile:

Very hard to get running without a developer if you are using React.

Christopher R.
manager in Antigua und Barbuda
E-Learning, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy to set up tests and analyze your results

5 vor 3 Jahren

Kommentare: Over the last several years I've run a lot of tests, and it's been pretty good. We've had some good wins. On the other hand, if every successful test really increased our conversions by the percentage amount each test claimed it did, I'd be typing this review on a mega-yacht in the Med right now, so there's something about testing that seems to make it over-state the gains you get. Not sure what the other factors are or why, though I have noticed that if you let a test run long enough, long after you get a statistically significant result from the test, eventually pretty much all tests converge or come darn close to converging (i.e. no difference between version A and version B). That's definitely led to a lot of disappointment over the years, but we did get a few huge wins that really stuck and were verified over the years whenever we'd re-test them or accidentally re-test them (for example by accidentally running the old version of the page for a while and seeing sales drop).

Vorteile:

It's super-easy to set up tests, whether they're tests using the built-in editor to edit individual pages or spilt tests where the test redirects the control page to a different url. Both are good, and the results are easy to understand. The only thing that's funky is you might start a test and get to 95% right off the bat, then later it drops way less than that and you're like "well gosh, you were a lot more sure back then!" But I guess that's the stats talking, not VWO. Overall in testing I've done with VWO, I've discovered that there is way more variance/luck than you might think, and it really is best to run tests a long time, even if it seems like you have a winner quick.

Nachteile:

While goals are easy to set up, it can be pretty tough to analyze certain things, like aggregating lifetime revenue for version A versus version B... You have to manage all the cookies yourself using a third party platform, so we eventually gave up on it because it was so complicated. If you just want to compare revenue at time of conversion, though, you can do it, just need a little help from developer to pass the checkout amount to the VWO tracking code so that it gets recorded by VWO for that version of test.

Antwort von Wingify

letztes Jahr

Thanks for sharing your detailed feedback, Christopher. Regarding your feedback around stats, we would want to arrange a discussion of yours with our Statisticians and Data Scientists to discuss all the thoughts so that we can gain valuable insights. Let us know at support@vwo.com if you are available for such a discussion and we will be happy to take it forward. And we have also noted down your feedback around making aggregated revenue available. Thanks for your inputs! - Venus from VWO

Marc W.
Director in UK
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Solid testing platform

4 vor 2 Jahren

Vorteile:

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Nachteile:

We want to use the platform lots but the incremental pricing options are confusing - we get alerts to big “top up packages” but these don’t seem to exist.

In Betracht gezogene Alternativen: Optimizely

Warum VWO Testing gewählt wurde: Platform interface

Zuvor genutzte Software: AB Tasty

Gründe für den Wechsel zu VWO Testing: Interface!

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Marc. We are glad that you liked the product. Regarding your concern about pricing and packages, please reach out to us at support@vwo.com and we will surely assist you with it. - Venus from VWO

Tree F.
CRO in USA
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Going on 6 years with VWO

5 vor 3 Jahren

Kommentare: We will never use anything else. VWO is awesome and is always rolling out new features to their platform. They offer all of the features you will need for A/B, split URL, and multivariate testing. They even bundle heatmap/clickmap features. If you are considering a split test platform in your organization, don't look elsewhere.

Vorteile:

We run some fairly complex tests with VWO and have always had excellent support from their team, when it comes to implementing custom solutions. The software is very easy to use, well within reasonable pricing, and is so much cheaper than the competition that it's a no-brainer.

Nachteile:

Over the years, there have been a few changes to the site interface. Most of these have been great improvements, however, there have been some changes to the results dashboard that we just weren't a fan of. This isn't to say that it's bad - not by any means. It was just a personal preference.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! Glad to know that you have been with us since so long. You can certainly let us know what you did not like in the interface (reach out to us at support@vwo.com). We will share it with the relevant team for consideration. - Venus from VWO

Jamie M.
Head Of Marketing in UK
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: GetApp

The most comprehensive website testing and optimization tool on the market

5 vor 4 Jahren

Vorteile:

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Nachteile:

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

Verifizierter Rezensent
Digital Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Fantastic for split testing landing pages

5 vor 3 Jahren

Kommentare: We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.

Vorteile:

I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Nachteile:

Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO

Brittany W.
Director of Digital Marketing in USA
Immobilien, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Beware of losing Data and Features with No Warning!

4 vor 2 Jahren

Kommentare: Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now.

Vorteile:

The core functionalists of this software are valuable however read the cons.

Nachteile:

We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it!

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at support@vwo.com if there is still anything that we can help you with. - Venus from VWO

Lakhan G.
Digital Analysis in Indien
Programmentwicklung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

VWO Feedback

5 vor 2 Jahren

Kommentare: Have a very good experience. After this tool we can do A/B testing more frequently, we can change text, image, change the size more frequently.

Vorteile:

I am using this tool for last 3 years and have very good feedback on this. It's easy to use and help us to increase the conversion.

Nachteile:

Conversion tracking options. It tracks only one visiter for a campaign i.e a visiter come 4 times via a campaign it tracks only one time.

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback. We are glad that you liked our platform and had a great experience with optimizing your website using the tool. Regarding your concern about tracking unique conversions, it's true that VWO primarily base itself on the concept of unique visitor tracking. However, if you have any specific requirement of tracking repeated visits, then reach out to us at support@vwo.com and we will be happy to assist. - Venus from VWO

Nadia G.
Digital Marketing Manager in Kanada
Verbraucherdienste, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Easy to use comprehensive testing tool

5 vor 2 Jahren

Vorteile:

VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing. You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level.

Nachteile:

Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting

In Betracht gezogene Alternativen: Optimizely

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Nadia. We are glad that you like the platform and find it suitable for testing. - Venus from VWO

Gary T.
Director of Analytics in USA
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

VWO Review

4 vor 3 Jahren

Kommentare: Overall, the experience was okay. VWO did its job on switching out the pages 50/50. For the most part, customer support was was helpful when needed. My only real issue is the way Google Anlytics and VWO sync up.

Vorteile:

VWO has come along ways over the years. Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns. I also like the way the it handle my split test distribution to my visitors. Support was helpful when requested.

Nachteile:

There are a couple of things that can get tricky with VMO. First, Comparing Google Analytics Data with VWO data didn't even come close to matching. When running our latest test I had to use three different sources for measuring my results. Second, Setting up scheduling can be a little difficult if your business is open on different days/hours of the week. Finally, we have a couple of accounts under our profile. Its sometimes tough to tell which account I'm in. There are no visuals outside the grey box to let me know what account I'm in.

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback. We are glad that you liked our product and customer support. Regarding your concern about data discrepancy amongst VWO and GA and campaign scheduling, we apologize if it didn't work well for you. However, if you are still experiencing any issues, feel free to write back to us at support@vwo.com with the details. We would be happy to assist you further. We have also noted down your feedback around UI and we will surely work on it. - Venus from VWO

Shikha T.
Product Manager in USA
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Works well for our needs

4 vor 2 Jahren

Vorteile:

The timeline of changes done to an experiment. It is easy to find out all the changes that were done to an experiment and who did it. This is great for traceability purpose.

Nachteile:

It is not easy to look at all running and paused experiments together. We run a lot of experiments and they are shown together in one view where some are running and some are paused. It takes time to easily find the right experiment in the mixed up view.

In Betracht gezogene Alternativen: Optimizely

Warum VWO Testing gewählt wurde: Optimizely increased its price

Gründe für den Wechsel zu VWO Testing: Pricing

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Shikha. We are glad that you liked the platform and found the timeline feature to be useful. Regarding viewing multiple experiments simultaneously, you can always sort the experiments using Status Filter for Running and Paused. Feel free to reach out to us at support@vwo.com and we will be happy to help if you have any specific requirement. - Venus from VWO

Rodrigo C.
Art Director in Brasilien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great UX testing tool

5 vor 3 Jahren

Kommentare: I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years.
VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool.

Vorteile:

There are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate.

Nachteile:

Sometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! Glad to know that VWO is helpful to a lot of teams in your organisation. Regarding your other feedback, we would advise to follow a stringent QA procedure using our Live Previews feature across devices, browsers, etc. to ensure campaigns work well. - Venus from VWO

Jacob W.
Marketing Strategist in USA
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great software with a few glitches

4 vor 2 Jahren

Kommentare: Using VWO allows us to run sophisticated A/B tests for our clients and help them grow their business.

Vorteile:

Using VWO you're able to run more sophisticated tests than other, free software. Support is helpful.

Nachteile:

Some of the features in their reporting don't work very well, ie reports with old data and bad graphs for data over time. Seems to have more negative affects on site speed than other platforms.

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Jacob. We are glad that you liked our platform as well as the service provided by our Support team. Also, we are already working to enhance our reporting and would love your feedback on the same. And we would like to discuss about the site speed issues too as ideally, it should not happen. Please reach out to us at support@vwo.com so that we can discuss this further. - Venus from VWO

Dennis V.
E-commerce Manager in Deutschland
Groߟhandel, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great piece of software

5 vor 2 Jahren

Vorteile:

The ease! And sometimes when we don't have time for a technical release we can use VWO for the visual changes.

Nachteile:

It can make your website more slow, but not too much to worry about.

Antwort von Wingify

letztes Jahr

Thanks for your valuable review! Glad to know that you have been able to use VWO effectively. Though regarding your point of VWO slowing down your website, it should ideally not happen. Please reach out to us at support@vwo.com and we will help you resolve it. - Venus from VWO

Rob W.
CEO in USA
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Split testing made easy

5 vor 3 Jahren

Vorteile:

The examples of things to test is like a marketing mentorship program. Some great ideas. Split testingtext changes is easy to setup

Nachteile:

The coolest ideas for testing require some web development time. Very cool stuff, but you need a team (designer, developer, marketer) to work together to really take advantage of what the software offers.

Antwort von Wingify

letztes Jahr

Thank you for sharing your feedback! Since Conversion Rate Optimization is a process to enhance the website's overall conversions, it does require analyzing the data and planning the changes accordingly. So we completely agree that the entire implementation requires resources. This in general results in campaigns which are well thought of than the ones that are created with ad hoc changes. I would like to mention here that we do have an in-house team of experts who can help you with all aspects of CRO. Reach out to them at services@vwo.com if you are looking to avail such a service. - Venus from VWO

Andrew J.
Digital Marketing Manager in UK
Einzelhandel, 11-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great piece of kit

5 vor 2 Jahren

Kommentare: Changing one marketing channel to optimise will reap the benefits of that channel. Change your site with improvements and you will see an uplift across all your channels. Whether its VWO or any of the good split testing pieces of software its a no brainer to get one of these installed.

Vorteile:

The set up and ease of integration was easy. The interpretation of the results is well laid out as well. Overall it is a very productive acquisition and an essential piece of software to improve performance.

Nachteile:

It's not the cheapest and I know of other reputable products on the market that also do a good job for less but as this was recommended and I haven't used any other CRO / A/B testing software I can only speak of this which is very good. There has been a couple of limitations around more complex testing but that may be down to our understanding of the product to date.

Antwort von Wingify

letztes Jahr

Thanks for sharing the feedback, Andrew. We are really glad that you liked our platform and found it easy to integrate with your website. - Venus from VWO