VWO Testing Erfahrungen

An Excellent Product with Excellent Support

Kommentare: Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Vorteile:

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Nachteile:

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

VWO Review from Digital Marketing Expert

Kommentare: Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost. There are similar platforms available that provide comparable insights at a lower price, making it difficult to justify the investment in VWO.

Vorteile:

VWO Testing stands out for its ease of use, making it accessible to both beginners and experienced marketers. The platform features an intuitive interface that simplifies navigation through test creation, reporting, and analysis. Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests. With pre-defined templates and a visual editor, users can implement changes directly on the website preview without coding, enhancing their understanding of modifications. Clear analytics and visual reporting make it easy to interpret results and draw actionable insights. VWO’s extensive documentation and customer support further assist users, allowing them to focus on improving their websites efficiently.

Nachteile:

The main drawbacks of VWO Testing include its high price relative to its features, occasional bugs in the editor, and code that can significantly slow down website performance.

It's worth "trying"

Kommentare: Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Vorteile:

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Nachteile:

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Well worth the investment!

Kommentare: VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Vorteile:

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Nachteile:

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Exceptional detail in data and tracking research to insights

Kommentare: We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Vorteile:

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Nachteile:

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Point and click split-testing

Kommentare: The tool is very easy to setup and deploy.
Sadly, their new pricing model doesn't make it affordable for everybody.

Vorteile:

The WYSIWYG editor makes it super fast and simple to setup A/B split-testing. I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side.

Nachteile:

The tool became too expensive for people getting started. It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month. So we don't recommend it anymore to our average customers.

VWO AB testing tool is good for testing multiple pages at the same time. But loading is a major issu

Vorteile:

The fact that with just one variation, I can test multiple landing pages. It reduces the effort of making the same change to different pages and is really time saving. Another thing that I liked about the product is its features. There are a lot of features including custom targeting and heatmap availability that eliminates dependency on tools like Mouseflow and Hotjar.

Nachteile:

Its testing threshold. While I do understand that a web page need to have certain number of sessions to enable fair testing but VWO threshold does not consider a monthly traffic of 2000 sessions good enough, which I think would work negative in case, small and midsize businesses go on to try it. This particular issue can restrict someone to try AB testing and make them resort to Analytics, which is definitely not a reliable tool.

An amazing tool

Vorteile:

I actually think, that the very best property of this item, is the client relationship. You can depend on a terrific group at any point, there is no doubt their will address you, no bug or issue you can have they will not want to assist you and brief it out.

Nachteile:

Demands of some functions, that are basic in other platforms, however tailored to more intricate platforms, are not as rapidly focused on and carried out, as i would have preferred to.

Great tool for testing websites.

Kommentare: We use VMO to test pages for conversion rates. We have inmprove our conversion rates a lot since we started using VMO. I would recommend anyone try it out.

Vorteile:

Easy to use and quickly get tests up and running. The support is good.

Nachteile:

Running tests across multiple pages or the entire website is very time-consuming to set up.

Very happy that we are working with VWO

Kommentare: Very happy with VWO as well as the team. Have really enjoyed our experience so far.

Vorteile:

I think the software is incredibly robust but at the same time very easy to use.

Nachteile:

I wish the pricing was a bit more affordable for us.

VWO Feedback

Kommentare: Have a very good experience. After this tool we can do A/B testing more frequently, we can change text, image, change the size more frequently.

Vorteile:

I am using this tool for last 3 years and have very good feedback on this. It's easy to use and help us to increase the conversion.

Nachteile:

Conversion tracking options. It tracks only one visiter for a campaign i.e a visiter come 4 times via a campaign it tracks only one time.

Solid testing platform

Vorteile:

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Nachteile:

We want to use the platform lots but the incremental pricing options are confusing - we get alerts to big “top up packages” but these don’t seem to exist.

Great piece of kit

Kommentare: Changing one marketing channel to optimise will reap the benefits of that channel. Change your site with improvements and you will see an uplift across all your channels. Whether its VWO or any of the good split testing pieces of software its a no brainer to get one of these installed.

Vorteile:

The set up and ease of integration was easy. The interpretation of the results is well laid out as well. Overall it is a very productive acquisition and an essential piece of software to improve performance.

Nachteile:

It's not the cheapest and I know of other reputable products on the market that also do a good job for less but as this was recommended and I haven't used any other CRO / A/B testing software I can only speak of this which is very good. There has been a couple of limitations around more complex testing but that may be down to our understanding of the product to date.

Easiest Tool Available for A/B Testing!

Kommentare: Testing is becoming sooo important for all websites nowadays. You need to be constantly testing to see what converts, what doesn't and what works best. VWO makes it easy to do this as you can run many tests on different domains at the same time.

Vorteile:

VWO is the best software for setting up A/B tests. It has great features that make it easy to split test headlines/copy/images without needing to get a developer involved. It will also estimate how long your test will take to complete based on incoming traffic. This makes it easy to give ETAs for results. I also appreciate the fact that you can test certain things on mobile vs desktop. Their customer support is also excellent.

Nachteile:

VWO can be tricky to learn at first, but has great documentation available for its many features. Their support team is very helpful as well if you have any questions. There is not much to dislike about VWO.

Value for Money but Limited functionality

Kommentare: It has enabled us to do a decent amount fo A/B testing on our front end and some back end projects. One has to look at the data in detail downstream to really understand what is driving user behaviour

Vorteile:

It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis. It has heat maps and records sessions for a more qualitative view

Nachteile:

It is slow and clunky. It is not clear how it does the allocation to variants when a user has multiple variants

So easy to use!

Kommentare: Great! It’s an amazing tool.

Vorteile:

I’m not a web developer but a designer. I just have basically html knowledge. VWO doesn’t even require that. I’m able to impress my boss by running A/B tests all on my own without her needing to involve developers. It’s pretty amazing. And if I ever have a question about how to do something, they’re very prompt in answering my emails.

Nachteile:

Sometimes it would be difficult for me to do design the variation. I would click on something, and it wouldn’t act how I wanted it to. Took me a bit of time so get the variation to look exactly how i wanted it to.

Best Testing Software Available

Kommentare: Overall, we enjoy working with VWO more than most other website testing platforms.

Vorteile:

As an agency, we use a variety of website testing softwares such as VWO and Optimizely depending on what the client has. VWO is by far the best to run tests in AND the data they provide is insightful and actionable, which always makes me and the client happy.

Nachteile:

The biggest pushback I've gotten on VWO is when we recommend the platform to clients who are interested in CRO but don't have any kind of software. Sometimes when we make the recommendation to move forward with VWO we hit roadblocks when it's time to implement the tests/code on the actual site.

Fantastic testing platform

Kommentare: Great way to quickly setup and deploy optimization tests.

Vorteile:

Ease of setup and use, targeting and segmentation of data.

Nachteile:

I wish there was a way to override or reset variations that a user has already been cookied for.

Takes and Implements Feedback

Kommentare: We were able to dramatically increase conversion rate, with not only the tools but their expertise.

Vorteile:

We were able to a part of their beta program where they would roll out the most recent updates to our account. This was a great way to try new features and be able to communicate our feedback to the team.

Nachteile:

It is a little pricey, but we got a lot of value, so no real complaints.

Excellent

Kommentare: It is the ideal tool to optimize and test websites.

Vorteile:

It is an excellent tool to perform testing of websites and optimize them, easy to use and very user friendly.

Nachteile:

It would be important that it contains extra features based on the user's needs so that it is a more complete tool.

A good, moderately priced tool

Kommentare: VWO was easy to start testing with. To "install" it on your site, you just add a small chunk of JavaScript to your site, and then you manage everything else from within the VWO website. I liked how easy it was to set up tests. You can do most things visually, but it's also easy to target specific HTML, paste in code, change CSS, add JavaScripts, all sorts of things. For page-level (not sitewide) optimization, it's about the best I have found. It's very comparable to the Google Optimize beta. One of the things I didn't like about VWO was that it made my websites load slower, and sometimes there was page flicker. The support team takes quite awhile to respond and you can tell their primary language is not English. Usually I had to solve my own problems, but usually I was able to figure things out. All in all, I would use it again if Google Optimize hadn't allowed me into the beta.

Vorteile:

- Very easy to set up - Easy to use - Affordable

Nachteile:

- Inadequate support - Page load time

I love

Vorteile:

What I like the most is that there are many functions that include personalized orientation and the availability of the heat map that eliminates the dependence on tools such as Mouseflow and Hotjar.

Nachteile:

The only thing I could recommend is that there should be a smaller package at a more affordable price for small business owners.

Powerfull tool and great support

Kommentare: Understand how users navigate on our websites, so we can test hypotheses based on data gaterd by VWO.

Vorteile:

The easy of use and speed to set-up an A/B test.

Nachteile:

The organization of run tests and results could be better.

One of first intuitive and value for money WYSIWYG AB testing editors

Kommentare: AB testing without the hazzle of needing IT support

Vorteile:

- After implementation, setting up AB tests is very easy; no IT needed anymore - Value for money is compared to Optimizely better

Nachteile:

- For setting up more advanced AB tests, still coding skills are needed - The contact support can be a little slow

Great A/B Testing Tool

Kommentare: We are helping clients make informed decisions about their websites.

Vorteile:

This tool enables us to make advanced a/b testing recommendations to our clients.

Nachteile:

It's very expensive for our agency, which makes it difficult to defend to management.