Quantcast Erfahrungen

Baseline Audience Insights Needed For Any Web Site

Kommentare: I've been recommending and installing Quantcast for my clients and customers for over a decade. The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors. If you're new to site visitor behavioral study, you should learn to use Quantcast.

Vorteile:

I like the fact that the tracking and analysis of Quantcast is free. Make no mistake, they use the information gathered from your web site for their own purposes as well, but that's what makes the analysis of your audience so much more effective. Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

Nachteile:

In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

Quantcast Is An Incredible Programmatic Display & Retargeting Partner

Kommentare: We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

Vorteile:

We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

Nachteile:

My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

Quancast Review

Vorteile:

The customer service is great, our Account Manager is super friendly, responsive, and a great person overall.

Nachteile:

The platform itself and the capabilities are not great. We've tested quantcast a few times and results are always really low compared to other programmatic vendors.

Quantcast is essential for a good marketing campaign

Kommentare: Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. I do not know how they presented mishaps during the agreements of the saying. The platform has shown to have a quite correct and functional deployment. It is very adaptable for any type of cellular devices as well as for laptop. Quantcast He has shown us a quality in his incomparable service. The functions that quantcast allows us are excellent for the development and correct management of our company. It has fascinated us.

Vorteile:

Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies.

Nachteile:

The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them.

Good publicity in real time

Vorteile:

It is a very well developed software to carry out advertising campaigns on websites, it is intuitive and beneficial, the results after using it are incredible. Make reports that allow you to see results, quick change of campaign and with good customer service.

Nachteile:

At first it was a bit confusing, it is not easy to manage its interface when you are a beginner, but doubts are solved quite quickly and whenever you need them your customer support can help you better understand how to use it.

For the most part our experience has been great. Our new reps are great.

Vorteile:

The customer service is generally good and the data that's available is also beneficial. The team is pretty thorough in explaining what they do and how it works.

Nachteile:

We saw some poor performance a few years ago with the old team which caused us to pause our accounts. However, it looks like things have restructured a bit so we're open to testing again in the future.

Quantcast Measure, analytic tool and it offers audience measurement solution

Vorteile:

Besides classic measurements such as traffic, frequency, demographics and geography this service offers some new interesting reports. These reports are about shopping interests, media interests, business and occupation of your customers. It gives you more information of your customer’s preferences. Also as a different product it has “Quantcast measure for Apps”. This service provides you with free tracking of mobile application usage of iOS and Android devices. This service also has different kind of reports. They include the following information: app traffic, site visit frequency, app version, top countries where app used and much more. The installation is easy.

Nachteile:

Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.

Great (free) insights into your website visitors

Kommentare: As Quantcast Measure is free to implement and use I really can't think of any 'cons'. It's very comprehensive and can help to power your online campaigns - especially your paid advertising campaigns.

Vorteile:

It's free to use and setup. You can add multiple websites via the main platform, meaning you can quickly switch between sites. Quantcast Measure is a measuring platform that powers the advertising part of the tool (this requires paid-for advertising). It provides a really great breakdown of your website visitors by location, along with multiple data points such as interests, financials and other typical demographic information. If you're looking to find out more about your website traffic then this is a very helpful tool.

Quantcast Measure and advertising platform is one of the most trusted platforms we use.

Kommentare: ROI increases

Vorteile:

The amount of data collection and segmentation within your website is very powerful. Not only should every marketer know about quantcast but should be a procedure to look at data before any integration of campaigns.

Nachteile:

I would like to see more data segmentation and more access to case studies in their archives. Their academy for RTB is outdated.

Developer API is closed and zero support for Dev Community!

Nachteile:

Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless. After waiting a week for access I was quickly told developers are no longer granted access and quickly funneled into a buy scenario. I am a developer I do NOT need a demo of an API. I am a DEVELOPER wishing to access developer.quantcast.com. I am NOT an ENTERPRISE nor do I need enterprise offerings. Plus they allow developer registration, collect emails, provide account access. They simply never approve your account.

Invaluable audience analysis

Kommentare: I have sold hundreds of thousands of dollars worth of advertising using their data.

Vorteile:

I know more about my readers than ever before, and I know it's accurate.

Nachteile:

Could use some more info on them, but that's always the case,

Advertising analysis and demographic tool

Vorteile:

Free to use and easy to see demographic and segmentation data for multiple websites, plus they are always improving and they can compare your performance to national averages.

Nachteile:

The data could be given for longer time periods and could have more info on cross-platform usage, but for free software this isn't that big of a deal

A decent simple to use tool for understanding audience advertising

Vorteile:

Ease of use with a lot of deep data behind the tool, great customer service and the ability to do basic competitive benchmarking.

Nachteile:

Data is only available in 30-day increments and they have only the basic app data on demographics and cross-platform usage.

Valuable demographics and audience insights

Vorteile:

I like that the audience is split up into areas of interest and I like that I can group all my web assets into a huge network.

Nachteile:

I'd like to see more case studies and more in-depth insights. I'd also like to see conversion events and better integration with the popular CMSs out there.

Quantcast

Vorteile:

Very optimized AI, helps with decision making and scoring. Does great with branding campaigns.

Nachteile:

we had some difficulties with integration to other marketing platforms.

easy tool for advertising campaigns

Vorteile:

it is easy to use Quantcast for our advertising campaigns is an excellent measurement platform that drives the advertising part of the tool that requires paid advertising.

Nachteile:

so far I could not find any against, it is a complete software that really helps us in our advertising campaigns.

excellent advertising platform

Vorteile:

a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns.

Nachteile:

sometimes it does not show the data of a marketing area, it is a minimum detail to correct

Great alternative to mobile and web metrics

Kommentare: Lots and lots of data!

Vorteile:

Easy to use dashboard with huge data insights of your website. They compare your website traffic and demographics with national averages.

Nachteile:

Would love to see how I compare to the competition. Data at times seems very generic or not available for our marketing area.

Great experience working with the software and the team

Vorteile:

Ease of use, organization of tools within the platform and great customer service when help is required