Mailchimp Transactional Email Erfahrungen

Über Mailchimp Transactional Email

Cloudbasiertes E-Mail-Management-Tool, das Unternehmen bei der Erstellung von Vorlagen, bei der Verteilung von E-Mails und bei der Analyse unterstützt.

Erfahre mehr über Mailchimp Transactional Email

Vorteile:

AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it.

Nachteile:

While the drag and drop email builder is very convenient, I sometimes wish there were more options/ the options were less rigid.

Bewertungen zu Mailchimp Transactional Email

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,3
Kundenservice
4,1
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,3

Weiterempfehlungsquote

8,3/10

Mailchimp Transactional Email hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 158 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (158)

Wiebke
CRM Lead in Deutschland
Alternative Medizin, 11-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Eingeschränkte Funktionen, schlechter Kundenservice

1,0 vor 2 Jahren

Kommentare: Leider nicht zu empfehlen, da weder das Tool überzeugt, noch ein guter Support geleistet wird. Beides ist für ein so wichtiges Thema wie transactional emails leider unerlässlich.

Vorteile:

- einfaches Monitoring der täglichen send outs - Anbindung an Mailchimp

Nachteile:

- schlechte Analyseoptionen - OR und CR werden nur 30 Tage gespeichert - Kundenservice nur per Mail erreichbar; reagiert nur sehr langsam, selbst bei absolut zeitkritischen Themen; CS sitzt in den USA und beginnt Arbeit erst 13 Uhr deutscher Zeit - keine optimale Usability - Suchfunktion funktioniert nicht immer - Tracking funktioniert nicht problemlos - IP Pool wird nicht optimal überwacht, bei shared IP kam es allein dieses Mal zwei Mal zu deliverability Problemen

Guido
Guido
Digital Media Manager in Italien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Good value for money, the perfect tool for small-medium size companies

5,0 letztes Jahr

Kommentare: I manage several accounts for clients of my agency. Mailchimp is mainly used to send periodic newsletters.

Vorteile:

Animated gifs and the tone of voice of the interface: they may seem silly things, but when you're stressing because you have to push a button and send thousands of emails to your contacts, the picture of the chimpanze clicking the button for you helps to relax. The platform has all basic features needed to manage small-medium size databases. Marketing automation features let you manage transactional deliveries and automate many tasks and communications (this is especially useful when you have an e-commerce). Web hooks and especially the direct integration with Facebook lead forms are of course a big plus.

Nachteile:

It is a basi tool, suitable to manage small-medium size databases. Bulk operations on the database and advanced data manipulation tools are mostly missing. I like the graphical UI but you need some time and training before you really feel comfortable with it (especially, knowing where to look for the info you need)

Domenico
Digital Director in Italien
Computer-Software, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great solution for quick mail marketing

4,0 vor 8 Monaten

Kommentare: This is a professional software really well crafted, try it if it works for you you're in the right place!

Vorteile:

I really liked how easy we could implement and manage marketing emails with custom mailing lists and this software helped us getting in touch with our customers and improved our products sales.

Nachteile:

I just wish there was a native integration with Wordpress, many articles or products are stored in Wordpress websites and a native integration could help us avoid copy pasting content to create a newsletter: I imagine a native Drag&Drop feature where I can drag my articles / products to create a newsletter in few minutes.

Falguni
President in USA
Konsumgüter, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great email marketing platform for all your marketing needs

5,0 vor 2 Wochen Neu

Vorteile:

The ability to create various templates that work for most emails. You can also change as needed very easily. The ability to maintain various email lists as well.

Nachteile:

Sometimes the audience list can get tricky but it gets better with practice

Verifizierter Rezensent
USA
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: GetApp

Great, while we had it!

3,0 vor 4 Jahren

Vorteile:

I run a busy social network. Around 6,000 users total, and 300-400 online at any given time. Due to this, I needed a transactional email service that had great deliver-ability for invitations, verifications, password changes, etc. Mandrill was recommended to me, and we were completely happy with the service. Unfortunately, when they bundled Mandrill into Mailchimp, we couldn't afford it anymore.

Nachteile:

Unfortunately, bundling services did no favors. What previously was affordable for us no longer was. While the service is great, the way the change was implemented was sudden, leaving companies little time or recourse to find other options quickly. That solidified my decision to leave- most companies would grandfather in existing members, offer a lower rate, something. They simply provided us with addresses for other services, losing customers in the process.

Manuel
Manuel
Marketing Publicity Manager S in Mexiko
Verifizierter Nutzer auf LinkedIn
Unterhaltung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A versatile tool to get started with email marketing

4,0 vor 2 Monaten

Kommentare: Many who want to get started with email marketing will probably end up with Mailchimp first. The tool is well known in the market and offers almost all common features at a low price, at least for a small list. It's also fairly easy to use for laypeople and will quickly find its way around. There are also many integrations, which makes it easy to get started. Whether it's newsletters, automation, segmentation, or landing pages, Mailchimp covers just about everything related to email marketing. You can integrate Mailchimp into your existing infrastructure with just a few clicks and get started, and save 4 or 5-digit implementation costs if necessary. This is especially good if you have a store: with the option to connect stores in just a few clicks, you can start setting up automated emails around the customer lifecycle in just a few minutes. You can use data such as purchase activity, purchase date, and products to send highly personalized emails.

Vorteile:

Mailchimp is a tool that allows everyone from beginners to professionals to get started with email marketing quickly and easily. For me, however, the tool's great strength lies not in the classic newsletter, but a) in the many integrations the tool offers and b) in the marketing automation features. Regardless of whether it's a store, a website, or a webinar tool, there is a native or third-party integration for almost everything. Mailchimp is sufficient for getting started in email marketing with occasional newsletter sending and offers many features. Mailchimp is one of my preferred solutions when I want to enable teams to quickly and easily get started with email automation, especially in the B2C/e-commerce area. With robust email features and many store integrations, personalized emails related to the customer lifecycle can be set up in record time.

Nachteile:

The tool is ideal for the use of some possible things, and the complexity ranges from simple to complicated. In some places, however, it still lacks some depth, for example, when it comes to filtering certain e-commerce data.

Julia
Julia
Marketing Specialist in Deutschland
Verifizierter Nutzer auf LinkedIn
Telekommunikation, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp for business

4,0 letztes Jahr

Kommentare: We can send email campaigns in real time or scheduled and we can divide these campaigns based on criterias. It lets us measure how interested people are based on the reports of previous campaigns.

Vorteile:

I’ve used a lot of similar services, but Mailchimp is the best when it comes to interface and user-friendliness. There is a free plan up to 2000 subscribers if you wanna try it. You can do some A/B before actually sending emails. You get statistical reports about how many of your emails have been opened.

Nachteile:

It does not have an integrated CRM system, nor is it prepared to help you channel your sales. You can use other programs for it, but that means you are using more programs and paying more.

MD Monayem
MD Monayem
CEO in Bangladesch
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best mail marketing software used ever

5,0 vor 3 Wochen Neu

Vorteile:

Easy to set up, the free version is amazing for businesses or clubs that don't have a budget. What I really like is the ease of setup and the fact that you can design an email template with multiple custom merge labels that auto-complete when you upload an Excel file with contact information. The fact that this is the case makes compatible with almost any CRM.

Nachteile:

Signing up for a mailing list via the API doesn't result in an email confirmation, which is a shame. This makes some lists very vulnerable to bots sending spam email addresses. At least I couldn't find them. An improvement would be to simplify the interface to certain CRM systems without having the technical knowledge.

Andre
Program Manager in USA
Bildungsmanagement, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

One of the Best Mass Marketing Tools Around!

5,0 letzte Woche Neu

Vorteile:

Mailchimp has a clean and user-friendly interface. While the navigation could be a little more user-friendly (ie. certain tools are hard to find), a little time to learn the program helps. The analytics tool is also amazing. Tracking user activity (clicks and other engagements) are important and very well done in the program.

Nachteile:

The program is expensive relative to what we need it for. As far as I'm aware, there are no institutional licenses that can be purchased. A university discount is provided, however. The lack of useful templates is problematic, even though campaigns are quite easy to create.

Verifizierter Rezensent
Senior Inside sales executive in Indien
Verifizierter Nutzer auf LinkedIn
Computer-Software, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Email campaign software

5,0 vor 2 Monaten Neu

Kommentare: I am using it to send newsletter and tracking And email campaign and promotion as well We can view the click rate

Vorteile:

I am using this software for email campaign and newsletter marketing It is user friendly platform and save lot of time and efforts We can schedule the campaign

Nachteile:

As of now this tool is quite helpful and i didn't face any issue

Irenne
Manager in USA
Gesundheit, Wellness & Fitness, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

So easy to use

5,0 vor 2 Monaten Neu

Kommentare: It makes the process to send my automated emails so easy.

Vorteile:

I love that it is easy to use and easy to find my lists.

Nachteile:

I love everything in it. No complaints.

Verifizierter Rezensent
Digital Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Immobilien, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Email marketing solution that can handle all your demands in one go

4,0 vor 5 Monaten

Kommentare: Sending emails as part of our company's marketing initiatives is easy thanks to Mailchimp. The customers of each of our clients will be able to access unique deals and information. More clients are drawn to the website as a result of this. Having an email platform that allows us to send emails that are specifically customized to our customer’s needs is a huge asset. People who have no marketing knowledge can use Mailchimp to create high-quality material that looks attractive. When people use templates, they may "drag and drop" information, and distribution lists allow them to select the recipients. In the end, Mailchimp is a terrific solution that does exactly what it is supposed to: send emails.

Vorteile:

Marketing and HR use Mailchimp frequently. They frequently exchange emails to solicit opinions on various initiatives and agendas. Because it doesn't require any coding skills to create campaigns, and because there are enough templates for different types of campaigns, Mailchimp is simple to set up and use. It is possible to track down recipients who have opened and read emails sent by this program. It can also provide you with a record of all correspondence. Online invitations are given to us for training and group session seminars. We'll see if we can make it, and we'll mark it down in our calendar. Mailchimp's ability to provide customized content and automate workflows usually results in more efficient and speedier marketing campaigns.

Nachteile:

When you start uploading photographs to your account, you'll immediately run into a situation where it's difficult to locate the files you need. To keep your images organized, you'll have to spend an awful amount of time removing or reorganizing them. Because there are so many variables in design and formatting, it's easy to overlook something while creating an email or a template. As a result, you may find that your output takes on a distinct appearance.

Christine
Marketing & Development Manager in USA
Non-Profit-Organisation Management, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Keeping in touch with MailChimp

4,0 letztes Jahr

Kommentare: We use MailChimp for our monthly newsletter (moved to MailChimp from a yearly printed letter) and occasional updates to our full support base. It has allowed us to get information out in a brand-conscious, nicely formatted fashion. We only use it for mass emails, it does not solve acknowledgement processing other one-constituent email transactions.

Vorteile:

Simple yet fairly powerful editing tools for email building (drag and drop blocks) but still have the ability to tweak some HTML if needed (Some occasional glitches when adding images to text blocks.) Mostly consistent look across email clients (gmail can cause issues). Decent analytical information on opens, click rate, and other activity. AB testing support (although we have not used it.) Integration with CRM system (currently using NEON), although unsubscribes and bounces are not returned to CRM. Freemium plan was well worth it! We've been paid customers for several years now and find the price a little high as we gain users (small nonprofit), but still within budget. Ability to schedule emails helps (for those of us who work late at night but don't want to send a blast at midnight!)

Nachteile:

Need more free templates or better ability to make changes to templates. Some limitations on layout design options. Emails go to "Promotions" folder, particularly for gmail users (although hard to avoid), so cannot guarantee receipt. Recent changes to interface have taken lots of time to get used to and do not seem to be an improvement.

Verifizierter Rezensent
Missionary Director of Funding in USA
Verifizierter Nutzer auf LinkedIn
Non-Profit-Organisation Management, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Benefits of Mail Chimp Transactional Emails

4,0 letztes Jahr

Kommentare: Overall my experience has been pleasant and supportive for the non profit I work for. We will continue to use this company because they are always updating and making things better for its users!

Vorteile:

Ease of building the template with examples in the Mail Chimp database gave me a great understanding of how to create graphics that would better align with the trends of today and how to better communicate with my donor base. Sometimes starting from scratch is intimidating but the support staff is very helpful and available.

Nachteile:

Sometimes navigating where a campaign / eblast / structure is setup within the database can be tricky. Begin reading about the different setups within the database before building. I like to generate one look and duplicate for future endeavors. Sometimes I had a hard time locating the original in my Mail Chimp base.

Verifizierter Rezensent
Owner, Digital Strategist in Japan
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Great for email marketing campaigns for small business

4,0 letztes Jahr

Kommentare: Mailchimp is probably one of the best ways to get started with your email campaigns. The free version is a great way to try it out and start building your base. I'll be upgrading to a paid plan soon so I can take advantage of more automations.
Thanks to the free plan, I've been able to see how useful it can be and get started with very little risk.

Vorteile:

It is easy to setup your basic email campaigns to help get your email marketing started for your small business. The templates help you get all the information you need and generally it is a step by step process.

Nachteile:

If you want to get into any real detailed marketing, you'll need to know what you're doing. While they do have good documentation, you'll need to dig in or hire a professional to handle it for you. The Customer Journey is a new addition that is really nice, but not 100% reliable yet. We’ve had to revert to regular campaigns a few times due to Journey failures. That said, Mailchimp support was very helpful and determined to work with their developers to create long term fixes.

rendy
Project Manager in Indonesien
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Reliable Transactional email Provider

5,0 vor 2 Jahren

Kommentare: I'm really satisfied using mandrill as my provider

Vorteile:

Mandrill is a reliable transactional email provider, I've been using this provider for over 1 year and so far I don't have any problem with that. They also provide complete API documentation so we can easily connect to our project

Nachteile:

The cost for email is quite high compared to their competitor. But I choose Mandrill because I think they are more reliable than the competitor

Prem
Prem
Growth Marketing in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

MailChimp is fantastic, but it has some drawbacks!

4,0 vor 2 Monaten

Kommentare: Mailchimp is used by us to build email lists for our clients, segment and target audiences based on business needs, design customised email templates based on our branding, and manage various email campaigns. We saw the results we wanted to see after implementing Mailchimp, but never did due to a lack of knowledge and such software. It has aided us in meeting our marketing and sales objectives.

Vorteile:

When I send emails to my clients, I like that I can get free read receipts. It ensures that they are doing so. Other programmes may require you to pay an additional fee for read receipts. The interface is simple to use.

Nachteile:

I occasionally receive false notifications that my clients have opened emails when, in fact, they have not opened the emails, as I have confirmed with them. It would be fantastic if we could streamline that to make it more uniform.

Soham
Soham
Marketing And Operations Head in Indien
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

One of the most efficient CRM for mailing!

5,0 vor 3 Monaten

Kommentare: What is not to like about this software. All the way from creating highly customizable emails to having versatility with viewing and analyzing customer bases, Mailchimp is one of the best on the market right now.

Vorteile:

Seemless integrations with websites and marketing flows. The sleek design and functionality makes it possible to link websites and this CRM. Integrations with zapier and mailchimp can do wonders.

Nachteile:

The price tier is a little on the higher end, and for obtaining some features, the user has to pay large amounts. The pricing plan could be more flexible.

Joshua
Joshua
Software Engineer in USA
Verifizierter Nutzer auf LinkedIn
Möbel, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

An excellent, if costly, transactional email service

5,0 vor 4 Jahren

Kommentare: We were experiencing spikes in bounce and spam rates with AWS's SES. We were able to switch to Mandrill in a single day and immediately saw dramatic improvement. As necessary, we later built out support for bulk sends and black list checking and scrubbing. All in all it was an easy process and a good product.

Vorteile:

Mandrill provides a simple and well documented API and has libraries and integrations available for many major web frameworks and languages. Making use of it for simple email sends is a fast and easy process, and it provides additional functionality for black lists, white lists, bulk sends, static IPs, etc. Their dashboard makes it extremely simple to see all the emails sent to a given address along with full content and reasons why sends failed or were delayed, which is a great for debugging and testing. They also provide analytics and send, receive, open, click, and bounce rates.

Nachteile:

The service used to be much cheaper, but costs went up sharply when it was reabsorbed back into Mailchimp. Still an excellent service, but harder to recommend without reservation.

Juan Pablo
Juan Pablo
COO in Spanien
Verifizierter Nutzer auf LinkedIn
Gastgewerbe, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Mailchimp a flexible email marketing platform

4,0 letztes Jahr

Kommentare: I am very satisfy with the use of MC. Of course could have some more fancy features, but OK with what you have now.

Vorteile:

Mailchimp is easy to start using it from the beginning and has a lot of tutorials that are very well explained in case there are some features you lack experience. I also like there email collecting feature and WP plugin

Nachteile:

There are some features you can not use properly like autoresponders or the average credit system for delivering emails.

Victoria
Content Creator in Simbabwe
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great for Transactional Emails

5,0 vor 3 Monaten

Vorteile:

This tool provides an easy-to-use interface and great deliverability. Now, we can easily update our email templates online using templates built into the system. Mailchimp has also allowed us to set up our accounts and other preferences, and help with compliance. Their web app also keeps us updated on how things are going. Email notifications are vital to us as they enable our customers to know about our products and services. Mailchimp provides us easy access to email delivery services without having to worry about downtime or broken links. This tool has really been a lifesaver!

Nachteile:

If you are not a technical person, then you may have a problem getting started. Other than that, everything works great.

Sodiq
Freelancer in Nigeria
Schreiben & Editieren, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Awesome email marketing software

5,0 vor 6 Monaten

Kommentare: Ever since I have been crafting and sending transactional emails to my subscribers on many different platforms, I have stuck with MailChimp. And in all of these years, I have had no serious issue that would warrant my lodging a serious complaint about the use of the software. I started with the free version and since upgraded to the paid one, and ever since, I have had no regrets. However, if we have anyone who is finding the software hard to use, I believe if he is patient a little while and keeps on using the product, it won't be long before he gains mastery of the interface.

Vorteile:

MailChimp Transactional Email is an easy-to-understand product for designing and sending email campaigns. With an interface that is user-friendly and a simple integration process, the software is by far the easiest email software I have come across. Also, it is the dominant email software especially for small business owners with lean budget. So it means that it is hard not to find a client or platform that will have problems integrating the software. And the most interesting is that it can be accessed for free if one is starting with a zero to small subscribers.

Nachteile:

Just as with every other software, MailChimp Transactional Email has its little inadequacy. For instance, the developer could make the interface a bit easier and more fun to use. Also, integrating it on a sales funnel design should be seamless as I often have a headache trying to figure out where exactly to input the code. In addition to this, the tracking accuracy could be worked on.

Dan
Dan
Managing Director in UK
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Cost effective transactional email

5,0 vor 4 Jahren

Vorteile:

A transactional email server is setup within minutes and available for you to send out content to your distribution list. The application provides - Graphs to show how many emails you're sending each day - What countries your sending the emails to - Open rates - Mail clients used (useful to optimise content) - Spam rates/unsubscribe rates - Great delivery rates Very cost effective.

Nachteile:

A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid. Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.

Joe
Marketing Manager in USA
Geschäftsbedarf & -einrichtung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Rolled out a ton of new tools recently

5,0 letztes Jahr

Kommentare: Overall, Mailchimp has been a fantastic tool for our email marketing. The platform is sleek, easy to use, and can be learned very quickly. We are excited to explore the new tools Mailchimp is rolling out.

Vorteile:

We've used Mailchimp for the past 4 years to communicate with our audience. Mailchimp is one of the best email providers around. Their platform, support, and reliability are top-notch. We rarely ever have issues when using Mailchimp.

Nachteile:

Honestly, they've rolled out so many new tools recently we haven't been able to keep up. Our team is small, so we don't always have the time and resources to keep up with all of the updates.

Dylan
Dylan
Software Programmer and Security Officer in Niederlande
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Perfect client for managing and sending transactional emails

5,0 vor 4 Jahren

Kommentare: It allows us to maintain perfect email delivery for all our companies' transactional emails and easily troubleshoot instances where emails were not delivered.

Vorteile:

This application is an addon of MailChimp and is best suited for transactional emails (automated emails, think 'forgot my password' type emails). It allows you to easily manage your sending domains , although you have to verify these before you can send emails. The best feature by far is the ability to view all emails that were sent or failed to arrive, including the contents of the emails and the reason it bounced. This allows us to quickly troubleshoot whenever we get a support ticket regarding an email that did not arrive. During our 6 months of using this feature, there has been zero downtime.

Nachteile:

It is more expensive than some competitors, but its pricing model is very fair and easy to interpret. It does require you to have at least a monthly subscription with Mailchimp, and if you are not using this it is more expensive.