Kenshoo Search Bewertungen

Kommentare: My company has many different objectives for different campaigns. Revenue isn't always the most important KPI for us. Sometimes our KPI changes and we want to focus on email sign-ups, repeat delivery, or buy online, pick up in store, etc. Kenshoo allows us to focus strategy on these different things and much more. The tool is incredibly intuitive.

Vorteile: The best part about Kenshoo is the automation. You're able to autonomously bid and adjust your campaigns to any metric you would like. That makes things much easier for you when you have multiple objectives for different campaigns the company is running.

Nachteile: It was somewhat difficult to set up. Not everyone would be able to do this on their own. Also there is a learning curve but only because this is a new tool. Once you get to know it well it can be a very powerful asset.

Kommentare: There needs to be a cost benefit analysis considering the price of the software, the time it could potentially save, and the time it takes to both educate your team and debug problems.

Vorteile: I like that you can see all your search performance in one place. Easily comparing the performance of Bing vs Google and being able to upload adds and keywords to both platforms simultaneously is a big time saver, especially when you deal with e-commerce clients with frequent promos and ad changes. It also has great bid management tools.

Nachteile: It can be a pain to continuously sync and for the software to break during the syncing. You have to dig in and debug the problems. There are a lot of great features that are not easily accessible and would remain unknown unless you do your research. The user experience can definitely be improved as it can be really confusing at times. Reports were not customizable enough, which cost time with manual inputs of data.

Kommentare: Overall paid search campaign(s) are maintained and grown on the platform!

Vorteile: Incredible platform to manage all of our paid search campaigns in one place. The system is able to constantly hit our goals and optimize spend in the most efficient way possible. The UI itself is very easy to use and clean!

Nachteile: To be honest, we have not had many issues with the software itself. Even when updates are required, their team makes sure the software notifications are shown to all users.

Kommentare: Great results from a good software and good account team

Vorteile: Great features and good customer service

Nachteile: The software can be High priced and only takes on clients with minimum spend thersholds

Vorteile: I love that I have all of my campaigns in one place within Kenshoo between Google, Bing etc. The bulk updates are super easy and quick to implement so there is not a lot of down time between updates.

Nachteile: Customer service is getting better with response time, that and sometimes the servers go down would be my only least favorite of the software. Not when you submit a ticket to get something fixed they are quick to respond and update the ticket.

Vorteile: What I like the most about Kenshoo is how easy it makes the fact of managing with different and big accounts and/or campaigns. My favourite feature is the possibility to schedule campaigns.

Nachteile: I would improve the interface, sometimes it is quite slow. Also, it has some kind of limitations when using huge amount of data.

Kommentare: Ease of use for multiple platforms

Vorteile: If you are doing adwords in multiple platforms it makes it easy to do bulk edits and manage your account.

Nachteile: I don't like some of the automated features like bid management and budget management because I don't feel like it allows you to fully optimize your campaign.

Kommentare: Been a Kenshoo customer for 7+ years. Have always had great success and a very competent service team. Would highly recommend.

Vorteile: Easy set up. Simple UI. Portfolio Optimizer (bidding) works really well! Integration w Social.

Nachteile: Occasional down time and crashes. Inability to access platform during these times.

Vorteile: Well I like that finding past ads, keywords, and slogans I've used can be easily found in my previous search queues. However, it can be difficult to find those things as the search function, in my opinion, is not quite mastered. It still works well for what it is.

Nachteile: I really dislike that its integration with Google Ads does not seamlessly transition over. There are always discrepancies in my numbers between Ads and Kenshoo. It's always off by a few numbers and our customer service agent has not helped us figure this out.

Vorteile: I like that Kenshoo allows me to collect campaign data from multiple platforms into one platform.

Nachteile: The price is steep and most people I hear that use it choose the free platforms for their campaigns.