Adobe Campaign Erfahrungen

Intuitive Marketing Campaign Management product.

Kommentare: Adobe Campaign is quite a reliable marketing content creation and management software which also allows social media marketing campaign management.

Vorteile:

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Nachteile:

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

It is like a Pro tool for Content Marketing Business online

Kommentare: This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Vorteile:

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Nachteile:

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Great for campaign management, analytics should be improved

Kommentare: Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Vorteile:

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile:

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

usefull tool for my company!

Kommentare: we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Vorteile:

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Nachteile:

for some of my collaborators was difficult at the beginning but it's worth it

Adobe campaign- Marketing automation

Kommentare: It has a wide range of capabilities, such as content management, built-in reporting, and advanced segmentation and targeting features.I like that the platform is designed with real time responsveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Vorteile:

Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Nachteile:

It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.

A Game-changing Marketing Automation and Campaign Management Solution.

Vorteile:

I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Nachteile:

There are sometimes when I find it slow to load Adobe Campaign.

A quite complete marketing tool.

Kommentare: Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Vorteile:

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.

Nachteile:

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Marketing and sales orchestration tool for faster growth

Kommentare: This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.

Vorteile:

Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Nachteile:

There are positive gains from most marketing campaigns that we have been launching frequently.

A great choice indeed.

Vorteile:

Some of the pros of Adobe Campaign are: Multichannel marketing capabilities Advanced personalisation Automation and workflow management Comprehensive analytics and reporting Integration with Adobe Experience Cloud

Nachteile:

The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Multichannel marketing with Adobe

Kommentare: The local support is top, they have support for the area where I live. The price is something to consider for that reason the demo period was requested, which so far their work is fluent.

Vorteile:

Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).

Nachteile:

The cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.

Great marketing automation tool

Vorteile:

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Nachteile:

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Nice Product by Adobe

Kommentare: Overall nice product

Vorteile:

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Nachteile:

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

How to track your business

Vorteile:

Ease to useCompatible with other softwares

Nachteile:

Limited to certain language which makes difficult other users to access

Adobe E-sign

Vorteile:

I use adobe e-sign to send new hire documents to all new employees and this software is very convenient and easy to use. You can attach multiple documents at the same time and still send heavy sized files in fraction of seconds. You can store multiple templates to the library and can send documents to multiple people at the same time thru mega sign feature.

Nachteile:

A little complicated dashboard since they highlight all the features of the product on a single page.

The best and easiest and safest even above focusing and very close b

Kommentare: No it should be offers on all the sights

Vorteile:

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Nachteile:

None really it will run my crimped messages in my office very well set up .no hidden clauses

Adobe Marketing Cloud is powerful

Vorteile:

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels. It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Nachteile:

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Newbie is unlikely to understand independently

Vorteile:

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

Nachteile:

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

Conveniently track projects

Vorteile:

At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.

Nachteile:

I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.

Great tool for marketing analysis

Vorteile:

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software. It is possible to attach several documents simultaneously.

Nachteile:

To find out how to fully use the software, I had to look through a lot of educational materials on YouTube, which required a considerable amount of time.

Another amazing Adobe Product!

Vorteile:

This program is very detailed and allows the user/users to connect, share and review content. The whole team can see what portions each team member has been assigned, as well as progress throughout a project.

Nachteile:

There is a bit of a learning curve to this software. It may take some time for your team to get used to the workflow, etc.

Overall, great tool that solves almost all of our needs for the email marketing channel.

Vorteile:

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Nachteile:

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Steep Learning Curve, But Worth It

Kommentare: We have been using Adobe Campaign for almost a year and there are still some aspects of it that I don't completely understand. It's complicated and has a steep learning curve. However, it is definitely worth the investment! This software is both powerful and versatile.

Vorteile:

Once you set it up, the software does the work for you.

Nachteile:

It has a steep learning curve.

Best of the best

Vorteile:

Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Nachteile:

Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Totally Recommended!

Vorteile:

I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.

Nachteile:

The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.

Cost an arm and a leg

Vorteile:

It was easy to use and send documents. I loved the software and the whole concept of e-signatures.

Nachteile:

the cost was to much for our company. We have development team and to access the api they wanted more money then it was worth so we switched to DocuSign we negotiated a a better deal at the time.