Oktopost Erfahrungen

A great decision

Kommentare: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.

Vorteile:

Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.

Nachteile:

I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.

In Betracht gezogene Alternativen: Sprout

Warum Oktopost gewählt wurde: We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team.

Gründe für den Wechsel zu Oktopost: MarTech integration - Marketo and CRM, plus overall easy UI and social advocacy option

Oktopost is Essential to our Company

Kommentare: Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

Vorteile:

We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.

Nachteile:

The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

In Betracht gezogene Alternativen: Sprout Social und Bambu

Gründe für den Wechsel zu Oktopost: We knew it from before, we felt it could do both Social Media management and Advocacy we wanted to get the whole company engaged. We wanted to manage all social media accounts in one place - Twitter / LinkedIn / Facebook / Instagram

Easy to use, perfect for mid-size business social media management

Kommentare: I rarely have any issues when using Oktopost ans don’t have any real complaints. It’s an easy to use tool, and there are periodic updates to the platform to keep it fresh and relevant.I have used other social scheduling/management tools in previous jobs and Oktpost is by far my favourite.

Vorteile:

Oktopost is really user-friendly and easy to get to grips with. But its simplicity doesn’t limit its capabilities. The new AI post suggestion is an excellent new feature to help write and rephrase posts in different tones of voice.The layout is really clear, with the calendar view and colour-coded campaign labels making it easy to plan and see scheduled posts. Our account managers are friendly and supportive and pro-actively check in with us. We have explored using the employee social advocacy option with them, but it’s not the right fit for our business at the moment.

Nachteile:

The integration with X could be improved. There is still a character limit of 280, which is frustrating as this is not the case when posting directly through X.It’s also hard to post PDFs on LinkedIn so that they are embedded in the post.

User Friendly - but VERY Basic

Kommentare: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Vorteile:

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Nachteile:

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

In Betracht gezogene Alternativen: HubSpot Marketing Hub und Hootsuite

Gründe für den Wechsel zu Oktopost: Pricing was very competitive.

One of the best Social Media management tool for B2B marketers

Vorteile:

Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc. We can also follow the conversions and know who interact with our publication without using third-party tools. It's a real plus!

Nachteile:

Oktopost is such a complete tool that it may look difficult to use it at first sight.

A great tool!

Kommentare: Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

Vorteile:

The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.

Nachteile:

The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

In Betracht gezogene Alternativen: Sprinklr

Warum Oktopost gewählt wurde: Not enough users, reporting aspect wasn't up to scratch. Too expensive.

Zuvor genutzte Software: Sprout Social und Bambu

Gründe für den Wechsel zu Oktopost: It was cheaper.

Overall good social media management, but can use some polish

Kommentare: Overall good - once the two liked items in my review get addressed it'll be great.

Vorteile:

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Nachteile:

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Great tool for scheduling and advocacy, with unique automated sync for leads feature

Kommentare: A global team uses Oktopost on a daily basis, and it helped us streamline our organic social activity. We also get improved reporting with the Social BI and the advocacy tool is simple and straightforward.

Vorteile:

The AI features which improved our copywriting abilities for the non-native English users. Ability to create auto generated UTMs is a plus too.

Nachteile:

Lack of features in the Paid Ads reporting section of the tool.

In Betracht gezogene Alternativen: Sprout und Hootsuite

Gründe für den Wechsel zu Oktopost: Better lead management, that syncs automatically with Marketo. Other tools offer only possibility to manually match leads to existing contacts.

C’est bon

Kommentare: It's a good software for my company and me because it benefits us in social media management

Vorteile:

This software is a real advantage for my company. What I liked about this software is its imminence of social commitment. It has the ability to manage and optimise my social media strategies in a modifying and measurable way.

Nachteile:

I can't share my individual comments with different members of my team in a discussion.

Keep on rocking, Oktopost :)

Vorteile:

It's user friendly, it's fast, I like all the features.

Nachteile:

I don't like that I can't upload more than one photo at once.

Great product, incredible customer service

Kommentare: Great. A+ customer care, excellent product, constantly improving

Vorteile:

They are a company that truly cares about its customers. They take and implement feedback, and this is shown through their product portal wherein customers can request a feature and other customers can rate how important that feature would be to them. The co-founder and head of product have joined called with me just to get my feedback. They make me feel like they've customized their product specifically for me, and I know I am not the only one who feels this way. Their advocacy tool is great, I have employees requesting to be given a seat. You can add multiple text options to each shared asset and employees can then choose and edit to their liking.

Nachteile:

The analytics don't always match up to native analytics

Mostly positive with the ease of scheduling messages on multiple networks.

Vorteile:

I like the opportunity to schedule messages in advance and track the campaigns. My team consistently uses this function to have messages scheduled throughout the week, which in turn, works very well for our clients who depend on us for message and content promotion.

Nachteile:

The fact that I can't easily see who the followers are for each social network and have the ability to segment the audience. We would like to know if the followers we have are real or just bot accounts, or even more so, fake accounts, entirely. Having the audience segmentation would allow us to target specific message per network.

The best tool in the biz - with a team that's willing to listen and innovate

Kommentare: Great customer service and partnership with product/eng and my reps. There's a willingness to work with our needs, through collaboration and product innovation.

Vorteile:

The ability to see social's contribution to the marketing funnel, from click to conversion. Having advocacy baked in, instead of having to buy another tool. With advocacy baked in, you have a much more holistic picture of how social is contributing to the marketing org.

Nachteile:

Listening is still in its nascent stages.

Very good product, go for this..

Kommentare: The overall experience on this product is very good.I can easily interact with the interface and it is very easy to use.

Vorteile:

The product is very easy to use.And the features are damn good.Best to use this product.

Nachteile:

The product is easy to use.Any user can easily understand the interface and can easily use this software.

Great tool + amazing customer experience

Kommentare: Wonderful and responsive customer experience team - I get all my questions answer in time and always with a positive attitude.

Vorteile:

Simplicity for admins and end users - advocates. Easy to navigate, schedule and monitor the performance.

Nachteile:

Analytics part can be improved. We'd like to report on KPIs the same way they are present natively on social media platforms.

Great B2B

Kommentare: Timetables and planning Trying to go on social media every day and find stuff to publish for a campaign can be exhausting. Oktopost has helped me set aside an hour or two each week to plan out a week's worth of content and forget about social media for a bit.

Vorteile:

The calendar content scheduler has been a big help. This, paired with Oktopost's recommendation of the ideal times to post, is a fantastic combination. Before Oktopost, I had to get on and post at 10-11 p.m., when the best time to post was between 3-5 a.m., so this is a huge benefit in terms of increasing social impressions and engagement.

Nachteile:

I can't think of anything I don't enjoy. The application is quite user-friendly, and it only took me a few minutes to figure out how to use it.

Great Social Media Insight for ROI

Kommentare: Has been a massive step up from other tools we have used! Integrates with Marketo and Salesforce to give our sales team greater insight on what prospects are engaging with, and helps us attribute MQLs back to social media. Love the employee advocacy functionality too.

Vorteile:

Conversions, integration with Marketo

Nachteile:

A bit clunky sometimes

Fantastic calendar view

Kommentare: Very easy to use.

Vorteile:

I really like the calendar view where you can see all of the weeks posts and the information about them. It's easy to plot in a campaign.

Nachteile:

Sometimes hard to tag organisations and individuals into posts

Oktopost for SME companies

Kommentare: Oktopost is a great tool for managing your social presence. It helps you in numerous ways: discovering relevant content, monitoring social media, posting of content, etc.
Easy to use and with lots of reporting, oktopost is an invaluable tool for any company that takes social media serious.

Vorteile:

- ease of use - message assets - scheduling - content discovery

Nachteile:

Nothing much. The fact that Facebook and linkedIn have taken away the possibility to post in groups is a bummer.

Great and convenient tool, easy to use

Kommentare: It is a great experience overall.

Vorteile:

You can plan as many posts as you want and you can select campaigns to track the results

Nachteile:

The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell

This platform transformed my approach to social media and improved my B2B marketing strategy.

Kommentare: Since I started using the platform, I have noticed a significant improvement in the efficiency and effectiveness of my social media strategies.

Vorteile:

What has impressed me the most about this platform is its ability to simplify and streamline all of my social media work because previously managing and measuring the impact of my social media efforts was a daunting task. But now, I have all the tools I need to manage my profiles efficiently and get measurable results.

Nachteile:

One of the drawbacks I have found is that the initial learning curve can be a bit steep.

Full-featured product with a few quirks

Kommentare: Quick and easy LI posting in multiple local languages to multiple regions

Vorteile:

Publishing, inbox, advocacy and analytics are unified in a single tool. Easy-to-build dashboards make it simple to demonstrate social value to stakeholders.

Nachteile:

Settings for copying posts to advocacy board are not preserved in draft mode. Admins do not have ability to manage advocates' topic subscriptions.

Great service

Kommentare: We have just started using Oktopost and can't believe how much easier it has made our social media management. The bulk upload feature is perfect for scheduling multiple messages in advance and we're really looking forward to using the employee advocacy feature.

Vorteile:

The bulk upload feature

Nachteile:

We needed a little bit of help understanding how the posting process works but this was only because it w as a different system to our previous social media management tool.

Scheduling social media posts has never been so easy!

Vorteile:

I like the easy way I can schedule social media posts on the B2B platforms that I use the most. There are a lot of easy tools to make the scheduling consume as little time as possible.

Nachteile:

It's a very feature-rich product. Instead of just being signed on, I would have loved more introductory assistance and insight so I could see the tool's many features right away. I don't really know just where I need to go for help.

Good tool for Community Management

Kommentare: This tool is very useful if you're looking for a scheduling platform for most important social platforms: Facebook, Twitter, Google+ or LinkedIn. It also allows you to track campaigns, and create a content calendar. Everything is one place where you can see what you've scheduled on which channels for which days.

Vorteile:

- it suggests optimal post timing for your key channels - easy to work with user interface - great for scheduling posts - downloading reports in PDF is easy

Nachteile:

- you can't publish one post to multiple channels at the same time - I couldnt't tag people on Google+ - doesn't allow you to post images on LinkedIn