von BrightEdge Technologies4.4 / 5 25 Bewertungen
Bewertet am 9.1.2018
Excellent tool for SEO. Has all the functionality one could need.
Vorteile: Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.
Nachteile: Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.
Bewertet am 6.9.2017
Very Robust - Great Tool
Vorteile: We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts. We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.
Nachteile: There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.
Bewertet am 23.10.2018
Not just an SEO tool but a business tool
Vorteile: With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"
Nachteile: At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.
Bewertet am 23.11.2018
BrightEdge Content = Industrialized SEO
Vorteile: BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.
Nachteile: At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool!
Bewertet am 10.1.2019
Great SEO tool
Kommentare: BrightEdge is a great tool to monitor SEO projects and give you new ideas on keywords
Vorteile: Recommendations are great and they keep adding more features constantly
Nachteile: Sometimes integrations with analytics are off
Bewertet am 30.9.2019
Kommentare: We used BrightEdge for a number of years before switching to something with more basic functionality. The folks at BrightEdge met with us weekly via webconference to review recommended action items to improve our SEO performance. They were always incredibly responsive and helpful. The competitive intelligence they also provided was invaluable.
Vorteile: Lots of features, great customer service
Nachteile: Too many functionalities for our purposes.
Bewertet am 3.5.2019
Great Platform for those new to SEO
Vorteile: Very robust tool, comparable to Moz or SemRush. Great keyword research functionality and robust dashboard reports which can be customized and sent to users.
Nachteile: Platform can be slow at times, especially when re-crawling for site audit or content recommendations.
Bewertet am 6.9.2017
They've been a fantastic company to work with.
Vorteile: It's been so helpful to know exactly where to focus on and directly know what SEO changes to make (e.g., H1 title tags, meta descriptions).
Nachteile: The software takes a bit to get used to and at times is difficult to fully understand what to do, so we are able to fully optimize the site.
Bewertet am 7.9.2017
Great for reporting, good for analysis and research
Vorteile: How it can scale across multiple domains within one account, which is helpful for a company with multiple sites,
Nachteile: Concept of keyword groups and page groups is high maintenance if you need a lot of them. Would prefer to be able to tag keywords and pages instead.
Bewertet am 23.4.2018
Definitely not worth enterprise spend!
Vorteile: The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.
Nachteile: I really liked the quick answer reporting that the tool did when that feature first came out. I found though that it was massively inaccurate. I also found that to be the case with a lot of their ranking reports. They don't even offer robust local ranking reports(true local maps ranking).
Bewertet am 21.9.2017
BrightEdge is consistently the most accurate and useful tool in my SEO arsenal.
Vorteile: DataCube is certainly the headliner with BrightEdge, offering powerful insights into virtually any keyword or related keywords. Whether you're looking for additional information on a specific keyword, web page or domain, this tool will deliver all the information you need to execute your SEO strategy.
Nachteile: There can be a bit of a learning curve if you're coming to BrightEdge from other SEO and analytical platforms, but this is lessened somewhat by the company's thorough (though a bit dry) training materials.
Bewertet am 28.11.2018
Vorteile: Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.
Nachteile: It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.
Bewertet am 10.1.2018
Excellent tool if learned and utilized well
Vorteile: This is an excellent SEO tool in the market, the features are plenty and needs to be exploited if one really is actively working on improving search ranking. Customer support team and tech support is great, they answer your queries patiently. I liked datacube and opportunity forcasting a lot.
Nachteile: Since the tool has many features it may very well happen that you wont be using is 100% it capability. We couldn't use much at all consistently. There is definitely learning curve for this tool
Bewertet am 5.12.2018
Loving the SEO Capabilities So Far
- Helpful certification program
- Variety of SEO features and insights
- Integrates with Google Analytics, Google Search Console, and others
- Data Cube is great for keyword and domain research
- Great competitor comparisons
- Limited integrations (only three at a time)
- Not a fan of the new UI
- Might be more affordable options out there
Bewertet am 21.3.2018
Great value enterprise SEO software
Vorteile: As someone who has been working in SEO for the past 8 years I love that that this tool consolidates a lot of the key features and functions I need to do my job into one tool. The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO . I also like the user interface and ability to create custom dashboards for clients.
Nachteile: Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay. However I found the training material pretty useful.
Bewertet am 12.11.2019
Kommentare: Learning more every day and could not be happier with the product so far.
Vorteile: The data cube is so powerful. There is so much information available and the recommendations make utilizing that data a breeze.
Nachteile: It can be a bit confusing when you first start using it, but the BE team has been great with their help.
Bewertet am 17.4.2019
Expensive, overly complicated and locked into a long contract
Vorteile: good SEO tools, lots of help from their customer success staff
Nachteile: super complicated and convoluted. you can find the information you're looking for elsewhere more easily.
Bewertet am 6.12.2019
Overkill for small/medium companies
Kommentare: We got zero returns. Instead, we partnered with an SEO consultant and ended up undoing much of the work we did with BrightEdge and have since seen results quickly.
Vorteile: Page groups. This is a feature I haven’t seen outside of enterprise solutions and it makes tracking success unbelievably easy.
Nachteile: First and foremost - recommendations are not worthwhile. You put it lots of legwork for it to tell you what basic SEO would. It is not a magic bullet, but is sold as such. We were turned over to three separate CSRs in our time.
Bewertet am 6.9.2017
Great Software, Easy to Use
Vorteile: The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities.
Nachteile: During my time using the system, I haven't cone across any cons to note. Perhaps better use or understanding of content funnels
Bewertet am 14.5.2018
Vorteile: Good for looking at performance and performance vs competitor but sometimes leaves something to be desired...
Nachteile: The layout of this platform isn't the most visually stimulating. Good software but could use a facelift.
Bewertet am 25.8.2018
Very robust SEO campaign management tool
Vorteile: It's very comprehensive and detailed. Also works great for massive sites.
Nachteile: It can be overwhelming with all the information and priorities that it gives you.
Bewertet am 9.12.2019
An SEO powerhouse that blends sales and effort
Kommentare: Once you start using this tool it will follow you to every company you go to. It really tells us where we can get the most bang for our buck when it comes to making changes.
Vorteile: The absolute best part about BrightEdge is its ability to predict how much value each SEO change is worth.
Nachteile: BrightEdge still could be improved thought more advanced data exports. We use Google Data Studio and Domo and native connections with full data access would be wonderful.
Bewertet am 7.9.2017
Brightedge makes SEO research easier
Vorteile: The interface helps non-expert SEO users find relevant data and improve the quality of their metadata
Nachteile: It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.
Bewertet am 25.10.2018
great set of tools for SEO and organization
Vorteile: Great set of tools and features. Great when working with multiple domains. Learning tools provided have been a great asset.
Nachteile: No true cons that I can think of. Maybe choose the correct tool in the beginning?