Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Über Mailchimp

Mailchimp ist die führende Marke für E-Mail-Marketing und -Automatisierung, die Empfehlungen zur Steigerung von Öffnungen, Klicks und Umsatz gibt.

Erfahre mehr über Mailchimp

Vorteile:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Nachteile:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Bewertungen zu Mailchimp

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,4
Kundenservice
4,2
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,4

Weiterempfehlungsquote

8,4/10

Mailchimp hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 17.150 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (17.150)

Tanner
Tanner
Account Executive
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great for a small business

4,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Stefan
Gruender in Deutschland
Industrieautomation, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

gute Lösung für Newletter mit Wordpress

4,0 vor 7 Monaten

Kommentare: rundum gelungene Lösung für einfaches EMail-Makreting, gut fpr kleine Unternehmen geeignet, günstiger Einstieg mit Erweiterungsmöglihkeiten

Vorteile:

einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen

Nachteile:

Synchronisation klappt leider nicht immer

Uwe
Coach in Deutschland
Alternative Medizin, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Dies ist eine professionelle Software

5,0 vor 2 Jahren

Vorteile:

Mir gefällt es, wie einfach wir Marketing-E-Mails mit benutzerdefinierten Mailinglisten machen und verwalten konnten, und diese Software hilft uns, mit unseren Kunden in Kontakt zu treten und unseren Produktverkauf zu verbessern.

Nachteile:

Für uns keine Nachteile, wir können genau das machen was wir brauchen

Franziska
Director in Deutschland
Öffentlichkeitsarbeit und Kommunikation, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Intuitive Handhabung

5,0 vor 8 Monaten

Kommentare: Wir arbeiten in der Firma gern damit so wie andere Agenturen in der Branche auch.

Vorteile:

Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.

Nachteile:

Keine Anmerkungen. Alles gefällt mir gut.

Wiebke
CRM Lead in Deutschland
Alternative Medizin, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Eingeschränkte Funktionen, schlechter Kundenservice

1,0 vor 4 Jahren

Kommentare: Leider nicht zu empfehlen, da weder das Tool überzeugt, noch ein guter Support geleistet wird. Beides ist für ein so wichtiges Thema wie transactional emails leider unerlässlich.

Vorteile:

- einfaches Monitoring der täglichen send outs - Anbindung an Mailchimp

Nachteile:

- schlechte Analyseoptionen - OR und CR werden nur 30 Tage gespeichert - Kundenservice nur per Mail erreichbar; reagiert nur sehr langsam, selbst bei absolut zeitkritischen Themen; CS sitzt in den USA und beginnt Arbeit erst 13 Uhr deutscher Zeit - keine optimale Usability - Suchfunktion funktioniert nicht immer - Tracking funktioniert nicht problemlos - IP Pool wird nicht optimal überwacht, bei shared IP kam es allein dieses Mal zwei Mal zu deliverability Problemen

Lars
Editor in Deutschland
Medienproduktion, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Wahrscheinlich eins der einfachsten Newsletter-Systeme

5,0 vor 3 Jahren

Kommentare: Insgesam nutze ich Mailchimp bei mehreren Projekten, da es schnell einsatzbereit ist und bei weniger Empfängern sogar kostenlos ist. Insbesondere der gute Editor und die vielen Individualisierungsmöglichkeiten überzeugen mich.

Vorteile:

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile:

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Johanna
Consultant in Türkei
Unternehmensberatung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Software im Wandel

5,0 vor 2 Jahren

Vorteile:

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile:

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Meikel
Grafikdesigner in Deutschland
Design, Selbstständig
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Günstiges Tool

4,0 vor 2 Jahren

Kommentare: Für kleine Liste eine gute Alternative und kostenlos zum starten.

Vorteile:

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile:

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Vikas
Vikas
Product Marketing Manager in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A tool with seamless features

5,0 vor 2 Monaten

Kommentare: Overall, a definitely good-to-have tool if you do a lot of internal and external email campaigns. The learning curve is pretty narrow and can be operated by anyone.

Vorteile:

1. The new campaign builder is more robust and quicker. 2. Schedule features like time warp can help you get more opens and clicks 3. Audience and campaign feature is seamless and fast. 4. Drip and campaign setup feature can help you long campaigns on different conditions.

Nachteile:

1. HTML feature in content builder can be better, lack some basic HTML commands like center align, have to use padding for now. 2. Need a relatively better system, tends to hang on slow systems due to its browser consumption.

Carolyne
Owner in UK
Gesundheit, Wellness & Fitness, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is as good as other more expensive competitors

4,0 letzten Monat Neu

Kommentare: I've used Mailchimp on and off for around 20 years. I'm starting a new business now, and although I'll shop around, I know I will be back to Mailchimp. I've never had any issues with emails going out, campaigns have been smooth. I can brand my emails and I'm trying to love analytics. The webforms are invaluable and there are always improvements and new features. My final note - there are so many email marketers now. Go with one that's beeb around a long time, like Mailchimp

Vorteile:

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Nachteile:

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Stephen
Owner in Kanada
Bekleidung & Mode, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mailchimp is a decent tool

3,0 vor 3 Wochen Neu

Kommentare: Experience was decent. It’s a good platform but I do have some reservations.

Vorteile:

The integration options/features are excellent. And I appreciate the ease of use for the platform.

Nachteile:

The deliverability isn’t great in comparison to other ESPs. And the metrics aren’t the greatest. I also don’t like how they kick people off their platform when they haven’t used it for a period of time

Stephen
CEO in USA
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is one of the best autoresponders in the business.

5,0 vor 2 Wochen Neu

Kommentare: My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Vorteile:

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Nachteile:

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Andy
Andy
Exeuctive Director in USA
Verifizierter Nutzer auf LinkedIn
Non-Profit-Organisation Management, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

One Stop Shop for Email Marketing

5,0 vor 2 Monaten Neu

Kommentare: It has been great and a net positive for our orgniazation.

Vorteile:

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Nachteile:

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Deidre
Sr. Pastor in USA
Religiöse Einrichtungen, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

The Perfect Tool

5,0 letzten Monat Neu

Vorteile:

The ability to create landing pages, professional emails and keep track of my contacts is so crucial to my business. They are fantastic in all they provide.

Nachteile:

That there is no customer service available and the help documents are not always easy to navigate.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great features and price

5,0 vor 2 Monaten Neu

Kommentare: Mailchimp is a familiar brand name that I trust. I’m happy with their product.

Vorteile:

I like that Mailchimp is easy to use and has a visually appealing dashboard. The cost is reasonable.

Nachteile:

More features would be great but I’m happy with what it provides for my size of business.

simon
Manager in UK
Einzelhandel, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Good Value Email Marketing

4,0 letzten Monat Neu

Kommentare: great software which were happy using for our campaigns, simple to read and use and delivers the results you want. Happy customer

Vorteile:

price point was fair compared to others, the simple to use system was the main thing we like meaning anyone in the company can setup campaigns with ease

Nachteile:

shopify intgration at the start was very intimitent however mailchimp soon got that working again

Frank
Frank
General Manager in Deutschland
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

One of the easiest out there

5,0 letzten Monat Neu

Vorteile:

ease of use; flexibility of contact management; duplication features; list management; tagging feature

Nachteile:

user interface changes; hick-ups in automated email workflows

Linda
Owner Operator in Kanada
Unternehmensberatung, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Free plan is ideal for startups

4,0 letzten Monat Neu

Kommentare: MailChimp was the first email marketing company I tried. Its many online support articles help you understand how the process works.

Vorteile:

Easy to use and understand email marketing.

Nachteile:

Free plan was limited, but the paying plan was expensive.

Randi
Owner in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is my go to for newsletter marketing especially for setting up a new business

5,0 vor 5 Jahren

Kommentare: Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Vorteile:

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Nachteile:

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

Greg
Greg
CEO in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Packed with Features, MailChimp is the best choice for list management and digital marketing

5,0 vor 4 Jahren

Kommentare: Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.

Vorteile:

The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.

Nachteile:

Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

Tim
Creative Director & Designer in USA
Onlinemedien, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Mailchimp is the 'go to' platform

5,0 vor 4 Jahren

Kommentare: Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities.

Vorteile:

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Nachteile:

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

Jeff
Jeff
CEO in Kanada
Verifizierter Nutzer auf LinkedIn
Grafikdesign, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A great platform that keeps growing to suit our needs

5,0 vor 4 Jahren

Kommentare: It simplifies what could be a complicated aspect of business - email marketing & drip campaigns. Highly recommend this software to anybody who wants a flexible, easy, and robust solution but does not want to have email marketing tied to a specific umbrella-style CRM! We have a separate CRM Mailchimp, as you can probably tell.

Vorteile:

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform. The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Nachteile:

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

Tina
Author in Rumänien
Verlagswesen, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best for beginners and experts alike

5,0 vor 4 Jahren

Kommentare: My experience is positive. I don't intend to switch from Mailchimp.

Vorteile:

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out. Reasons: - it's super easy and quick to create an account. You can start sending emails right away. - the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done). - you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc. - you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation. - create tags so that you can easily manage your audience. - contains easy email builder. - emails are less likely to end up in the spam folder - compared to Mailerlite. So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not. It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Nachteile:

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account. If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Brittany
SMB Owner, Exec. Dir. of a Non-Profit in USA
Onlinemedien, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

5,0 vor 2 Jahren

Vorteile:

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Nachteile:

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Mashudu Hilary
Freelancer in Südafrika
Computer-Software, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Excellent Email marketing tool which gets a bit complicated at times.

5,0 vor 2 Jahren

Kommentare: Mailchimp has been a great boost for my small business. It has really great features which makes it really easy to stay in touch with clients while marketing brands, conducting research or sending an occasional newsletter. It is however quite difficult to navigate sometimes and can be a challenge for some users.

Vorteile:

I started using MailChimp a while ago and I love all the ways it helps my small business. Firstly, I love how it is a nifty tool for keeping an eye on clients and effectively engaging with them. I like how it can be easily consolidated with many other software and the variety of languages it comes in. I think it's really nice and convinient that the software can be easily deployed from different types of gadgets and operating systems. I very much appreciate the auto responder option because it cuts out the manual labour that I would otherwise go through if I had to spend hours sending emails one by one. The survey builder is really great, market research can be done effortlessly so that new business strategies can be adopted after analyzing responses. I love the creative assistant feature because it makes some work easier and leads to better marketing which in turn grows sales. Lastly, as a small business owner, I found the pricing plans to be appealing and I was able to choose one which suits the needs of my business.

Nachteile:

Mailchimp can get very complicated, I found the user interface to be really tricky for an ordinary user such as myself. Its easy to get lost in the confusing, esoteric jargon and customer service in my expirience isn't always quick to respond when you need their help. In as much as the automation feature is great, the way in which it is setup is very tricky. Lastly, the data management and manipulation features are a bit too limited.

Georgiana
Owner in Belize
Geschäftsbedarf & -einrichtung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Why get Mailchimp

5,0 letztes Jahr

Kommentare: Ovall I love it! and it helps my business grow a lot.

Vorteile:

Mailchimps helps to manage your business web. Mailchimp distribution is effortless and also provides transparency when used. It also captures your orders whenever you connect them to your business. The app helps to keep a tag on your account activity and is very safe. Mailchimp has all your orders and helps to keep you in touch. It also helps to create room for you to focus on your strategy. This app helps to track your orders and send notifications as well. All announcements for this app show what is happening and give you real-time reports about your business. This app makes making different orders easy because the data is easily exported. The fields also help keep your data organized and easily found.

Nachteile:

The only thing that I do not like is that some data goes in the Spam and I need to check it frequently.