VerticalResponse Erfahrungen

Great looking e-newsletters!

Kommentare: There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Vorteile:

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Nachteile:

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

The best email marketing for budget conscious organisations

Kommentare: Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.

Vorteile:

This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars.

Nachteile:

It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective.

Longtime user, might not be the best option anymore

Kommentare: On the whole it does what I need it to, but I always contemplate searching out something cooler.

Vorteile:

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Nachteile:

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Kommentare: Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Vorteile:

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Nachteile:

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

Easy To Use

Kommentare: My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Vorteile:

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Nachteile:

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Vertical Response - Free, but you get what you pay for.

Kommentare: We use Vertical Response to communicate with groups of members of our non-profit organization, and to survey them on various questions relating to our mission. Without Vertical Response it would be much more cumbersome to conduct surveys as we'd have to use a combination of software (Survey Monkey, Excel, etc.) and we wouldn't have the option to automatically follow up to nonresponders.

Vorteile:

Vertical Response allows us to easily email and survey our membership groups. I like the variety of survey types, and the automatic follow-up emails to non-responders.

Nachteile:

The email editing is relatively simple, but can be confusing in its simplicity because things you might expect to be in the editing menu aren't necessarily where you'd expect. For example, you want to add a hyperlink to a website - in most software you could either just paste the URL, or right click on a word or phrase and add the hyperlink to it - but in VerticalResponse a pasted URL is emailed out as unclickable text. You have to add a button to add a hyperlink. Also for some reason the default font color for emails is a medium gray instead of black, so every email I have to select and change the font color.

VerticalResponse

Kommentare: I've had a great experience with them. They're always helpful but I've rarely had to connect because they are just so user-friendly!

Vorteile:

I love VerticalResponse. They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics.

Nachteile:

Without paying for it which can be difficult for non-profits, there is not a lot of room for automation email series but if you don't need to do that, this program is the best.

Lags behind more modern competitors

Kommentare: VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.

Vorteile:

VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers

Nachteile:

The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.

Gets the job done

Kommentare: Ease of use

Vorteile:

This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Nachteile:

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Mass emailing made easy!

Vorteile:

Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.

Nachteile:

Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.

Emails look good, but people don't see them.

Kommentare: Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.

Vorteile:

Super easy to use! Great templates help you create fabulous looking emails.

Nachteile:

Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.

Using the free one

Vorteile:

For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast.

Nachteile:

The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition.

Antiquated

Vorteile:

Easy to manipulate but often had a lot of blacklisted domains

Nachteile:

Terrible send rates, hard to fo back and compare emails side by side; the html template often was imported

Vertical Response

Kommentare: Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors.

Vorteile:

There are several templates for you to pick an exiting design and personalize it.

Nachteile:

You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue

Value for money for bulk email marketing

Vorteile:

Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time.

Nachteile:

Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks

Some features are frustrating

Kommentare: We use it weekly to send emails to our church community. I use it monthly to send an update to our partners.

Vorteile:

I like that you can track reader engagement to see how many open the email and how many clicked on something.

Nachteile:

I don't like that it doesn't have your emails automatically, and if someone unsubscribes they cannot be added back in even if they want to be.

A decent way to get in touch with your customers

Kommentare: The price is a bit higher than some of the alternatives, but it makes sending to your email contacts easy without the need for any special software

Vorteile:

Simple to use to send to your customers all from a web interface

Nachteile:

Hard to get support when you need it, things take a long time and sometimes it can impede your workflow.

Email Campaign Designer

Vorteile:

VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.

Nachteile:

Unfortunately, VerticalResponse's interface is a bit dated and very clunky. Compared to other options on the market, it is not as intuitive or user-friendly.

It works, but there are better alternatives for less.

Vorteile:

It does what it says it will - emails are sent reliably and the tracking functionality works well every time.

Nachteile:

The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion.

Software becoming dated

Vorteile:

Relatively easy to create email template, upload list and send email campaign

Nachteile:

Reporting functionality very limited and not user friendly.

Hard to Use, Better Alternatives Available

Kommentare: We used VR for a couple months but were not happy with the reporting features. We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.