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Über Discover
Das webbasierte Umfragen- und Marktforschungstool Discover bietet Conjoint-Analyse.
It makes a complex research method very easy and actionable to use, for non-academics. The user interface is easy to use, and the tool has everything I need to get going to use for work.
So far, I have yet to find any issues with the use of the software that I find problematic.
Nutzerbewertungen filtern (19)
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Nutzerbewertungen filtern (19)
Simplicity you can trust
Kommentare: Overall, great product. Many advanced features exist but they are nicely tucked away so that you can learn and use the techniques more readily.
Vorteile:
Easy to learn, hard to break, methods I trust
Nachteile:
I'm sure it is good practice to log me out automatically after a period of inactivity but I would like the option to extend the period a bit. I'm often spending a fair amount of time thinking or investigating an option and I get logged out a lot. It's not a big deal but certainly noticeable to me. Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.
In Betracht gezogene Alternativen:
Great Survey Tool for the Money That's Regularly Updated and Improved
Kommentare: I really enjoy the whole body of literature available within the Sawtooth site. It seems there's no question we've asked that someone else hasn't already asked and for which there is a clear and concise answer already available within the technical papers or forums. The support team is really helpful and responsive as well.
Vorteile:
Discover is a great online survey tool for general interview questions, but especially for MaxDiff and conjoint. The platform is intuitive and the conjoint analysis is very easy to understand compared with other survey tools. You can't find another platform that offers conjoint with this level of quality at this price. And I like that Discover is regularly updated with new features. It has been a great tool for us!
Nachteile:
Integrating a Discover survey with an outside panel or another survey can be a process, but it's easier now than it used to be. The support team is really helpful for that. The biggest limitation for us is that we can't distribute the survey by email within the Discover platform and need to use an outside party. But once you have that arrangement set up, integration with Discover is fairly easy.
Helpful features
Kommentare: Overall the data is useful but creating the survey to get there is tough.
Vorteile:
The CBC questions without a doubt are most helpful
Nachteile:
Rearranging questions and question dependency is not an easy thing to do. Google forms has an easy logic flow for these questions. Also the look of the survey is very dull. I’m not sure if that’s on purpose or not.
In Betracht gezogene Alternativen:
Excellent Product for Light Market Research Use
Kommentare: Overall, it's a great tool. Easy to use, but we needed more horsepower and the LCA.
Vorteile:
I love the intuitive and easy to use nature of Discover. It makes it so that anyone can start doing quant analysis. It's almost idiot proof, since it recommends things like sample size, which really helps as far as being able to delegate survey design to others on my team. Other pros include features like the maxDiff analyzer which has the Turf Analysis, which everyone seems to love.
Nachteile:
I ultimately had to upgrade to Lighthouse Studio because of the nature of our business. We have to do very complex CBC questions with quite a few attributes. This complication as well as skip logic needed for co-fielding (discover might do that, to be honest, but I didn't try), make it simpler to just go to Lighthouse. I also with that Discover could do LCA Segmentation. I feel like that's an absolute must have.
Excellent platform for conjoint studies
Kommentare: I am very happy with Discover. I have been using it to teach design courses (with a market research flavor) for over a decade, and Discover eases much of the burden that we used to have with Lighthouse (especially with uploading and hosting). Great product that I recommend!
Vorteile:
The most important feature is the market-leading conjoint analysis capabilities, for which there are no peers. Over the past couple of years, Sawtooth has made the Discover platform easier and more powerful, which reduces the effort needed from me to use and teach the techniques to others.
Nachteile:
It would be helpful for Sawtooth to provide short (2-5 minute) video tutorials for how to use certain features (e.g., setting up a CBC study, analyzing CBC results, using the market simulator).
Discover in Class
Kommentare: Very practical, easy to use, students that need for example max-diff or conjoint love it, it provides them with a tool that really helps them in their graduation project.
Vorteile:
Ease of use Outcomes are clear, especially for students: you have numbers and you can 'experiment' with market simulator
Nachteile:
not sure... it might be useful to have a view on how the data is actually stored in a data sheet and how the caluculations are done, but I can imagine that that is not so desirable ;-)
Product Managers should be using this tool!
Kommentare: So far, although early days, I find it valuable - easy to use. The proof is that for a complex research method , I can get going quickly and with enough confidence from the supporting documentation/community that I can get the value out of the tool.
Vorteile:
It makes a complex research method very easy and actionable to use, for non-academics. The user interface is easy to use, and the tool has everything I need to get going to use for work. Being able to build via the web and also share the survey all in one place, is invaluable as it saves so much time jumping from excel to survey tools and analysis.
Nachteile:
I'd love a nicer UI but it's a minor point as I get all I need and require from the tool as is.
Practical and helpfull
Kommentare: Its our primary tool to make our pricing methology confiable. Helpfull to take pricing decitions
Vorteile:
Easy to use, easy to interpretate, powerfull and helpfull to get the info our clients need in the pricing decitions
Nachteile:
It would be great to have quota time and the interfaz for connecting panel companies
Great software! But different
Kommentare: Its fun and a different experience.
Vorteile:
It's easy to use, but it is a little different than Survey Monkey or Qualtrics.
Nachteile:
You need to think about it if you're not used to using it for conjoint analysis. Sometimes the question labeling is not altogether intuitive. That may be a function of the fact I don't teach or use this much. However, Sawtooth is changing that and motivating me to incorporate this in both my teaching and research streams as a marketing professor.
Excellent Analysis
Vorteile:
The analysis that Sawtooth creates is extremely easy to understand and quick to action on. The report that is created quickly gives you all the information you need to make decisions.
Nachteile:
maxdiff max of 30 options seemed too low. Unless there is a reason 30 is the max it seemed to cap us unnecessarily.
Extremely Intuitive and Powerful Conjoint Tools
Vorteile:
Sawtooth provides the ability to investigate complex consumer preferences in a way that makes the set-up and implementation of the survey intuitive and simple. The ability to have the software facilitate preference combinations systematically makes setting-up the survey simple and gives me peace-of-mind that I haven't neglected to include questions that might limit my ability to address all the part-worth's I am interested in studying is of great value!
Nachteile:
So far, I have yet to find any issues with the use of the software that I find problematic.
Una herramienta versátil
Kommentare: estudio de mercado
Vorteile:
Rapidez del análisis, output para excel.
Nachteile:
Integración con otras herramientas, poder meter enlaces o imágenes en las preguntas, a veces es un poco encorsetado, plantillas cerradas (mejor una para cada usuario)
Great Software
Kommentare: really good experience with the software and the support given by the software team
Vorteile:
is a very versatile platform, great conjoint tool
Nachteile:
they can add more complex tools that allow more elaborated analisis
Experiencia
Vorteile:
La facilidad de uso, y la experiencia de usuario.
Nachteile:
Tener mas modularidad para hacer experimentos, mejoras constantes en fucionalidades.
Sawtooth Lighthouse
Vorteile:
Undoubtedly the best tool for conjoint analysis. The available features are comprehensive.
Nachteile:
There is a very steep learning curve to Lighthouse. You will likely need training.
Antwort von Sawtooth Software
vor 5 Jahren
David, Thank you for your review! However, it seems you might have misplaced your review. It looks like you did a review for our Discover platform and only talked about our Lighthouse Studio Platform. We have another review page for Lighthouse Studio, if you would like to leave a review there!
A moderate review
Kommentare: Fantastic!
Vorteile:
The fact that it combines the creation of profiles with their analysis!
Nachteile:
The fact that I could not attach prices per attribute/level.
did not get it
Kommentare: good
Vorteile:
Data collection and user friendliness of various features. Also, the ongoing training
Nachteile:
it is not transferable to other similar software
Good survey making tool
Vorteile:
I liked the survey analysis tool best from this software. The process of making the survey was easy and straight forward but the analysis tools are very useful.
Nachteile:
Formatting survey questions was what I liked least about this survey. It was not user friendly when revising questions. Sometimes the questions would be different once it was published.
New User Review
Kommentare: Ok so far. Been using <6 months.
Vorteile:
Quick set-up and analysis for MaxDiff. Experimental design done for you.
Nachteile:
Clunky and tedious to program non-MaxDiff questions, e.g. demographic questions and skip logic vs. Qualtrics